Explaining buyer behavior: central concepts and philosophy of science issues
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Bibliographische Detailangaben
1. Verfasser: O'Shaughnessy, John (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: New York Oxford University Press 1992
Schlagworte:
Online-Zugang:Volltext
Beschreibung:Includes bibliographical references and indexes
1. Marketing Management and the Behavioral Sciences; 2. Explanation; 3. Causal Explanation; 4. Causal Temporal Modes of Explanation; 5. Teleological Explanation: Goal Ascription, Reasons, and the Rationality Principle; 6. Teleological Explanation: Function Ascription; 7. Explanatory Systems of Psychology; 8. Explanatory Systems of Sociology; 9. Emotion: A Multidisciplinary Approach; 10. Understanding Consumer Actions Using Social Science Sensitizing Concepts; 11. Philosophical Controversies Underlying Explanatory Systems and Methodologies; 12. Research Methodology
This monograph attempts to apply the philosophy of social science to the study of buyer behaviour. It encompasses ideas from various disciplines, such as philosophy and psychology
Beschreibung:1 Online-Ressource (385 p.)
ISBN:1423764587
9781423764588
1601298390
9781601298393
9780195071085
0195071085
1280441127
9781280441127

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