Doing business in emerging markets: entry and negotiation strategies
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Bibliographische Detailangaben
1. Verfasser: Cavusgil, S. Tamer (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Thousand Oaks Sage Publications [2002]
Schlagworte:
Online-Zugang:Volltext
Beschreibung:Includes bibliographical references and index
Why look at emerging economies? -- Emerging market potential -- Internationalization as a business strategy -- Export marketing to and sourcing in emerging economies -- Entry strategies for emerging markets -- Developing and managing relationships in emerging markets -- Negotiation process and strategies for emerging markets -- Emerging markets of Asia -- Emerging markets of Eastern Europe -- Emerging markets of Latin America, South Africa and Turkey -- Conclusions: some guidelines for doing business in emerging markets
Beschreibung:1 Online-Ressource (317 pages)
ISBN:9781452244891
1452244898
0761913742
0761913750
9780761913757

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