Endless propaganda: the advertising of public goods
Gespeichert in:
1. Verfasser: | |
---|---|
Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Toronto
University of Toronto Press
c2000
|
Schlagworte: | |
Online-Zugang: | Volltext |
Beschreibung: | Includes bibliographical references (p. [345]-347) and index "Is there any public discourse left, or has advertising, with its aggressive sales techniques, usurped the role of democratic, civil debate? Beginning in the 1960s, there was a proliferation of social, political, and corporate advertising in affluent, developed nations that spoke to the "public good" on everything from milk to family values. Surveying over 10,000 advertisements from the past 40 years, "Endless Propaganda" underscores the presence of advertising rhetoric, even in the context of apparently non-partisan collective health issues such as cancer." "The public sphere, argues Paul Rutherford, has been transformed into a huge marketplace of goods and signs. Civil advocacy has become a special art of authority that subjects politics, social behaviour, and public morals to the philosophy and discipline of marketing. Without suggesting that there is one simple way to understand the transformation that democracy has undergone because of this phenomenon, the author introduces and applies the cultural theories of several important philosophers: Habermas, Gramsci, Foucault, Ricoeur, and Baudrillard. The reader is thus given the necessary tools to critically examine the examples at hand and many others that exist beyond the pages of this study."--BOOK JACKET. |
Beschreibung: | 1 Online-Ressource (xvi, 365 p.) |
ISBN: | 9781442674455 1442674458 0802047394 9780802047397 0802083013 9780802083012 |
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Datensatz im Suchindex
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---|---|
any_adam_object | |
author | Rutherford, Paul |
author_facet | Rutherford, Paul |
author_role | aut |
author_sort | Rutherford, Paul |
author_variant | p r pr |
building | Verbundindex |
bvnumber | BV042960021 |
collection | ZDB-4-EBA ZDB-4-EBU |
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dewey-ones | 306 - Culture and institutions |
dewey-raw | 306.4/85 |
dewey-search | 306.4/85 |
dewey-sort | 3306.4 285 |
dewey-tens | 300 - Social sciences |
discipline | Soziologie |
format | Electronic eBook |
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geographic | Europa Kanada USA USA (DE-588)4078704-7 gnd |
geographic_facet | Europa Kanada USA |
id | DE-604.BV042960021 |
illustrated | Not Illustrated |
indexdate | 2024-07-10T07:13:47Z |
institution | BVB |
isbn | 9781442674455 1442674458 0802047394 9780802047397 0802083013 9780802083012 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028385887 |
oclc_num | 839304607 |
open_access_boolean | |
owner | DE-1046 DE-1047 |
owner_facet | DE-1046 DE-1047 |
physical | 1 Online-Ressource (xvi, 365 p.) |
psigel | ZDB-4-EBA ZDB-4-EBU FAW_PDA_EBA FLA_PDA_EBU |
publishDate | 2000 |
publishDateSearch | 2000 |
publishDateSort | 2000 |
publisher | University of Toronto Press |
record_format | marc |
spelling | Rutherford, Paul Verfasser aut Endless propaganda the advertising of public goods Paul Rutherford Toronto University of Toronto Press c2000 1 Online-Ressource (xvi, 365 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (p. [345]-347) and index "Is there any public discourse left, or has advertising, with its aggressive sales techniques, usurped the role of democratic, civil debate? Beginning in the 1960s, there was a proliferation of social, political, and corporate advertising in affluent, developed nations that spoke to the "public good" on everything from milk to family values. Surveying over 10,000 advertisements from the past 40 years, "Endless Propaganda" underscores the presence of advertising rhetoric, even in the context of apparently non-partisan collective health issues such as cancer." "The public sphere, argues Paul Rutherford, has been transformed into a huge marketplace of goods and signs. Civil advocacy has become a special art of authority that subjects politics, social behaviour, and public morals to the philosophy and discipline of marketing. Without suggesting that there is one simple way to understand the transformation that democracy has undergone because of this phenomenon, the author introduces and applies the cultural theories of several important philosophers: Habermas, Gramsci, Foucault, Ricoeur, and Baudrillard. The reader is thus given the necessary tools to critically examine the examples at hand and many others that exist beyond the pages of this study."--BOOK JACKET. Publicité-plaidoyer / Aspect social / États-Unis Publicité télévisée / Aspect social / États-Unis Publicité-plaidoyer / Aspect social Publicité téléviséé / Aspect social Advertenties gtt Sociale verantwoordelijkheid gtt Gedragsbeïnvloeding gtt Publicité engagée rasuqam Services publics rasuqam Bien commun rasuqam Publicité télévisée rasuqam Propagande rasuqam Marketing social / États-Unis ram Marketing social / Canada ram Marketing social / Europe de l'Ouest ram Publicité d'intérêt public / États-Unis ram Publicité d'intérêt public / Canada ram Publicité d'intérêt public / Europe de l'Ouest ram Werbung swd Propaganda swd Öffentliches Gut swd POLITICAL SCIENCE / Public Policy / Cultural Policy bisacsh SOCIAL SCIENCE / Anthropology / Cultural bisacsh SOCIAL SCIENCE / Popular Culture bisacsh Advertising, Public service fast Advocacy advertising fast Social marketing fast Social marketing United States Social marketing Canada Social marketing Europe Advertising, Public service United States Advertising, Public service Canada Advertising, Public service Europe Advocacy advertising United States Advocacy advertising Canada Advocacy advertising Europe Öffentliches Gut (DE-588)4043179-4 gnd rswk-swf Propaganda (DE-588)4076374-2 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Europa Kanada USA USA (DE-588)4078704-7 gnd rswk-swf Werbung (DE-588)4065541-6 s Propaganda (DE-588)4076374-2 s Öffentliches Gut (DE-588)4043179-4 s 1\p DE-604 USA (DE-588)4078704-7 g 2\p DE-604 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=468103 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Rutherford, Paul Endless propaganda the advertising of public goods Publicité-plaidoyer / Aspect social / États-Unis Publicité télévisée / Aspect social / États-Unis Publicité-plaidoyer / Aspect social Publicité téléviséé / Aspect social Advertenties gtt Sociale verantwoordelijkheid gtt Gedragsbeïnvloeding gtt Publicité engagée rasuqam Services publics rasuqam Bien commun rasuqam Publicité télévisée rasuqam Propagande rasuqam Marketing social / États-Unis ram Marketing social / Canada ram Marketing social / Europe de l'Ouest ram Publicité d'intérêt public / États-Unis ram Publicité d'intérêt public / Canada ram Publicité d'intérêt public / Europe de l'Ouest ram Werbung swd Propaganda swd Öffentliches Gut swd POLITICAL SCIENCE / Public Policy / Cultural Policy bisacsh SOCIAL SCIENCE / Anthropology / Cultural bisacsh SOCIAL SCIENCE / Popular Culture bisacsh Advertising, Public service fast Advocacy advertising fast Social marketing fast Social marketing United States Social marketing Canada Social marketing Europe Advertising, Public service United States Advertising, Public service Canada Advertising, Public service Europe Advocacy advertising United States Advocacy advertising Canada Advocacy advertising Europe Öffentliches Gut (DE-588)4043179-4 gnd Propaganda (DE-588)4076374-2 gnd Werbung (DE-588)4065541-6 gnd |
subject_GND | (DE-588)4043179-4 (DE-588)4076374-2 (DE-588)4065541-6 (DE-588)4078704-7 |
title | Endless propaganda the advertising of public goods |
title_auth | Endless propaganda the advertising of public goods |
title_exact_search | Endless propaganda the advertising of public goods |
title_full | Endless propaganda the advertising of public goods Paul Rutherford |
title_fullStr | Endless propaganda the advertising of public goods Paul Rutherford |
title_full_unstemmed | Endless propaganda the advertising of public goods Paul Rutherford |
title_short | Endless propaganda |
title_sort | endless propaganda the advertising of public goods |
title_sub | the advertising of public goods |
topic | Publicité-plaidoyer / Aspect social / États-Unis Publicité télévisée / Aspect social / États-Unis Publicité-plaidoyer / Aspect social Publicité téléviséé / Aspect social Advertenties gtt Sociale verantwoordelijkheid gtt Gedragsbeïnvloeding gtt Publicité engagée rasuqam Services publics rasuqam Bien commun rasuqam Publicité télévisée rasuqam Propagande rasuqam Marketing social / États-Unis ram Marketing social / Canada ram Marketing social / Europe de l'Ouest ram Publicité d'intérêt public / États-Unis ram Publicité d'intérêt public / Canada ram Publicité d'intérêt public / Europe de l'Ouest ram Werbung swd Propaganda swd Öffentliches Gut swd POLITICAL SCIENCE / Public Policy / Cultural Policy bisacsh SOCIAL SCIENCE / Anthropology / Cultural bisacsh SOCIAL SCIENCE / Popular Culture bisacsh Advertising, Public service fast Advocacy advertising fast Social marketing fast Social marketing United States Social marketing Canada Social marketing Europe Advertising, Public service United States Advertising, Public service Canada Advertising, Public service Europe Advocacy advertising United States Advocacy advertising Canada Advocacy advertising Europe Öffentliches Gut (DE-588)4043179-4 gnd Propaganda (DE-588)4076374-2 gnd Werbung (DE-588)4065541-6 gnd |
topic_facet | Publicité-plaidoyer / Aspect social / États-Unis Publicité télévisée / Aspect social / États-Unis Publicité-plaidoyer / Aspect social Publicité téléviséé / Aspect social Advertenties Sociale verantwoordelijkheid Gedragsbeïnvloeding Publicité engagée Services publics Bien commun Publicité télévisée Propagande Marketing social / États-Unis Marketing social / Canada Marketing social / Europe de l'Ouest Publicité d'intérêt public / États-Unis Publicité d'intérêt public / Canada Publicité d'intérêt public / Europe de l'Ouest Werbung Propaganda Öffentliches Gut POLITICAL SCIENCE / Public Policy / Cultural Policy SOCIAL SCIENCE / Anthropology / Cultural SOCIAL SCIENCE / Popular Culture Advertising, Public service Advocacy advertising Social marketing Social marketing United States Social marketing Canada Social marketing Europe Advertising, Public service United States Advertising, Public service Canada Advertising, Public service Europe Advocacy advertising United States Advocacy advertising Canada Advocacy advertising Europe Europa Kanada USA |
url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=468103 |
work_keys_str_mv | AT rutherfordpaul endlesspropagandatheadvertisingofpublicgoods |