Innocent: the inside story of Innocent told from the outside
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Bibliographische Detailangaben
1. Verfasser: Simmons, John (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: London Marshall Cavendish Business ©2011
Ausgabe:New ed
Schlagworte:
Online-Zugang:Volltext
Beschreibung:Title from PDF title page (viewed Nov. 2, 2011)
Cover; OTHER BOOKS BY JOHN SIMMONS; Contents; Introduction; Chapter One A Tasty LittleJuice Company; Chapter Two Be Natural; Chapter Three Be Entrepreneurial; Chapter Four Be Generous; Chapter Five Be Commercial; Chapter Six Be Responsible; Chapter Seven The Future's Fruit; Afterword; About the Author; OTHER GREAT BRAND STORIES.
Innocent Drinks is a business phenomenon of the last decade. Founded in 1998 by three college friends, Innocent has grown at an amazing rate to become the UK's fastest growing food and drink business in 2005. Even more impressive has been the growth of its brand legend. Innocent is one of those brands that everyone in the marketing world refers to with awe, affection and sometimes envy
Beschreibung:1 Online-Ressource
ISBN:9789814351812
9814351814
9789814351287

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