Consumer insights 2.0: how smart companies apply customer knowledge to the bottom line
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Ithaca, NY.
Paramount Market
2006
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | "Consumer-goods companies need more than just traditional market research to make good strategic decisions. That's why many of them have created departments of consumer insights. This book reveals the characteristics of these new departments and their leaders. You'll discover how they contribute to customer knowledge that goes far beyond market research to help set strategy and develop new business opportunities."--Publisher's website Includes bibliographical references ( pages [159]-161) |
| Beschreibung: | 1 Online-Ressource (viii, 168 pages) |
| ISBN: | 9781461944072 1461944074 9780976697381 0976697386 |
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| 500 | |a "Consumer-goods companies need more than just traditional market research to make good strategic decisions. That's why many of them have created departments of consumer insights. This book reveals the characteristics of these new departments and their leaders. You'll discover how they contribute to customer knowledge that goes far beyond market research to help set strategy and develop new business opportunities."--Publisher's website | ||
| 500 | |a Includes bibliographical references ( pages [159]-161) | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Marketing / Psychological aspects |2 fast | |
| 650 | 7 | |a Motivation research (Marketing) |2 fast | |
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Motivation research (Marketing) | |
| 650 | 4 | |a Marketing |x Psychological aspects | |
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Datensatz im Suchindex
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| author | Vitale, Dona |
| author_facet | Vitale, Dona |
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| ctrlnum | (OCoLC)859155968 (DE-599)BVBBV042959580 |
| dewey-full | 658.8/342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/342 |
| dewey-search | 658.8/342 |
| dewey-sort | 3658.8 3342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:46Z |
| institution | BVB |
| isbn | 9781461944072 1461944074 9780976697381 0976697386 |
| language | English |
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| physical | 1 Online-Ressource (viii, 168 pages) |
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| publishDate | 2006 |
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| publisher | Paramount Market |
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| spelling | Vitale, Dona Verfasser aut Consumer insights 2.0 how smart companies apply customer knowledge to the bottom line Dona Vitale Ithaca, NY. Paramount Market 2006 1 Online-Ressource (viii, 168 pages) txt rdacontent c rdamedia cr rdacarrier "Consumer-goods companies need more than just traditional market research to make good strategic decisions. That's why many of them have created departments of consumer insights. This book reveals the characteristics of these new departments and their leaders. You'll discover how they contribute to customer knowledge that goes far beyond market research to help set strategy and develop new business opportunities."--Publisher's website Includes bibliographical references ( pages [159]-161) BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumer behavior fast Marketing / Psychological aspects fast Motivation research (Marketing) fast Psychologie Wirtschaft Consumer behavior Motivation research (Marketing) Marketing Psychological aspects http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=643933 Aggregator Volltext |
| spellingShingle | Vitale, Dona Consumer insights 2.0 how smart companies apply customer knowledge to the bottom line BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumer behavior fast Marketing / Psychological aspects fast Motivation research (Marketing) fast Psychologie Wirtschaft Consumer behavior Motivation research (Marketing) Marketing Psychological aspects |
| title | Consumer insights 2.0 how smart companies apply customer knowledge to the bottom line |
| title_auth | Consumer insights 2.0 how smart companies apply customer knowledge to the bottom line |
| title_exact_search | Consumer insights 2.0 how smart companies apply customer knowledge to the bottom line |
| title_full | Consumer insights 2.0 how smart companies apply customer knowledge to the bottom line Dona Vitale |
| title_fullStr | Consumer insights 2.0 how smart companies apply customer knowledge to the bottom line Dona Vitale |
| title_full_unstemmed | Consumer insights 2.0 how smart companies apply customer knowledge to the bottom line Dona Vitale |
| title_short | Consumer insights 2.0 |
| title_sort | consumer insights 2 0 how smart companies apply customer knowledge to the bottom line |
| title_sub | how smart companies apply customer knowledge to the bottom line |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumer behavior fast Marketing / Psychological aspects fast Motivation research (Marketing) fast Psychologie Wirtschaft Consumer behavior Motivation research (Marketing) Marketing Psychological aspects |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Consumer behavior Marketing / Psychological aspects Motivation research (Marketing) Psychologie Wirtschaft Marketing Psychological aspects |
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