The 85% niche: the power of women of all colors--Latina, Black, Asian
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Ithaca, NY
Paramount Market Pub.
[2009]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes index Economic opportunity 1: Women -- The power of women of all colors -- Where diversity trumps gender -- Latina voices -- Black voices of the African diaspora -- Asian-American voices -- Mothers of color -- Entrepreneurial women of power -- Corporate commitment and marketing strategy -- Automotive spotlight: General Motors Corporation -- Beauty products spotlight: Avon Products, Inc. -- Financial services spotlight: Comercia Incorporated -- Appendix, The boardroom circle: 85% niche leadership interviews |
| Beschreibung: | 1 Online-Ressource (xxviii, 228 pages) |
| ISBN: | 9781461944492 146194449X 9780980174557 0980174554 |
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| author | Muléy, Miriam |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| spelling | Muléy, Miriam Verfasser aut The 85% niche the power of women of all colors--Latina, Black, Asian Miriam Muléy 85 percent niche Ithaca, NY Paramount Market Pub. [2009] 1 Online-Ressource (xxviii, 228 pages) txt rdacontent c rdamedia cr rdacarrier Includes index Economic opportunity 1: Women -- The power of women of all colors -- Where diversity trumps gender -- Latina voices -- Black voices of the African diaspora -- Asian-American voices -- Mothers of color -- Entrepreneurial women of power -- Corporate commitment and marketing strategy -- Automotive spotlight: General Motors Corporation -- Beauty products spotlight: Avon Products, Inc. -- Financial services spotlight: Comercia Incorporated -- Appendix, The boardroom circle: 85% niche leadership interviews BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumers, Black fast Hispanic American consumers fast Minority consumers fast Target marketing fast Women consumers fast Women in marketing fast Wirtschaft Women consumers United States Minority consumers United States Consumers, Black United States Hispanic American consumers United States Target marketing United States Women in marketing United States USA http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=644469 Aggregator Volltext |
| spellingShingle | Muléy, Miriam The 85% niche the power of women of all colors--Latina, Black, Asian BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumers, Black fast Hispanic American consumers fast Minority consumers fast Target marketing fast Women consumers fast Women in marketing fast Wirtschaft Women consumers United States Minority consumers United States Consumers, Black United States Hispanic American consumers United States Target marketing United States Women in marketing United States |
| title | The 85% niche the power of women of all colors--Latina, Black, Asian |
| title_alt | 85 percent niche |
| title_auth | The 85% niche the power of women of all colors--Latina, Black, Asian |
| title_exact_search | The 85% niche the power of women of all colors--Latina, Black, Asian |
| title_full | The 85% niche the power of women of all colors--Latina, Black, Asian Miriam Muléy |
| title_fullStr | The 85% niche the power of women of all colors--Latina, Black, Asian Miriam Muléy |
| title_full_unstemmed | The 85% niche the power of women of all colors--Latina, Black, Asian Miriam Muléy |
| title_short | The 85% niche |
| title_sort | the 85 niche the power of women of all colors latina black asian |
| title_sub | the power of women of all colors--Latina, Black, Asian |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumers, Black fast Hispanic American consumers fast Minority consumers fast Target marketing fast Women consumers fast Women in marketing fast Wirtschaft Women consumers United States Minority consumers United States Consumers, Black United States Hispanic American consumers United States Target marketing United States Women in marketing United States |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Consumers, Black Hispanic American consumers Minority consumers Target marketing Women consumers Women in marketing Wirtschaft Women consumers United States Minority consumers United States Consumers, Black United States Hispanic American consumers United States Target marketing United States Women in marketing United States USA |
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