The ultimate marketing plan: find your hook, communicate your message, mark your mark
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Avon, Mass.
Adams Business
c2006
|
| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Includes index How to get maximum value from this book -- Preface -- Step 1. Putting together the right message -- Step 2. Presenting your message -- Step 3. Picking the right targets -- Step 4. Proving your case -- Step 5. Putting your best foot forward -- Step 6. Getting free advertising -- Step 7. Malibuism--becoming hot -- Step 8. "Poor boy" marketing strategies -- Step 9. Maximizing total customer value -- Step 10. Fueling word-of-mouth advertising -- Step 11. Creating short-term sales surges -- Step 12. New marketing technologies -- Step 13. How to make the internet work for you / by Corey Rudl, Internet Marketing Center -- Step 14. Avoid employee sabotage : getting employees on the same page -- Step 15. Hiring and firing the experts -- How to get more information from the author? -- Resource directory |
| Physical Description: | 1 Online-Ressource (x, 229 p.) |
| ISBN: | 9781605508344 1605508349 9781593374969 1593374968 |
Staff View
MARC
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:46Z |
| institution | BVB |
| isbn | 9781605508344 1605508349 9781593374969 1593374968 |
| language | English |
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| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Adams Business |
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| spelling | Kennedy, Dan S. Verfasser aut The ultimate marketing plan find your hook, communicate your message, mark your mark Dan S. Kennedy 3rd ed Avon, Mass. Adams Business c2006 1 Online-Ressource (x, 229 p.) txt rdacontent c rdamedia cr rdacarrier Includes index How to get maximum value from this book -- Preface -- Step 1. Putting together the right message -- Step 2. Presenting your message -- Step 3. Picking the right targets -- Step 4. Proving your case -- Step 5. Putting your best foot forward -- Step 6. Getting free advertising -- Step 7. Malibuism--becoming hot -- Step 8. "Poor boy" marketing strategies -- Step 9. Maximizing total customer value -- Step 10. Fueling word-of-mouth advertising -- Step 11. Creating short-term sales surges -- Step 12. New marketing technologies -- Step 13. How to make the internet work for you / by Corey Rudl, Internet Marketing Center -- Step 14. Avoid employee sabotage : getting employees on the same page -- Step 15. Hiring and firing the experts -- How to get more information from the author? -- Resource directory BUSINESS & ECONOMICS / Green Business bisacsh Direct marketing fast Marketing fast Sales promotion fast Wirtschaft Marketing United States Sales promotion United States Direct marketing United States USA http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=277537 Aggregator Volltext |
| spellingShingle | Kennedy, Dan S. The ultimate marketing plan find your hook, communicate your message, mark your mark BUSINESS & ECONOMICS / Green Business bisacsh Direct marketing fast Marketing fast Sales promotion fast Wirtschaft Marketing United States Sales promotion United States Direct marketing United States |
| title | The ultimate marketing plan find your hook, communicate your message, mark your mark |
| title_auth | The ultimate marketing plan find your hook, communicate your message, mark your mark |
| title_exact_search | The ultimate marketing plan find your hook, communicate your message, mark your mark |
| title_full | The ultimate marketing plan find your hook, communicate your message, mark your mark Dan S. Kennedy |
| title_fullStr | The ultimate marketing plan find your hook, communicate your message, mark your mark Dan S. Kennedy |
| title_full_unstemmed | The ultimate marketing plan find your hook, communicate your message, mark your mark Dan S. Kennedy |
| title_short | The ultimate marketing plan |
| title_sort | the ultimate marketing plan find your hook communicate your message mark your mark |
| title_sub | find your hook, communicate your message, mark your mark |
| topic | BUSINESS & ECONOMICS / Green Business bisacsh Direct marketing fast Marketing fast Sales promotion fast Wirtschaft Marketing United States Sales promotion United States Direct marketing United States |
| topic_facet | BUSINESS & ECONOMICS / Green Business Direct marketing Marketing Sales promotion Wirtschaft Marketing United States Sales promotion United States Direct marketing United States USA |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=277537 |
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