APA (7th ed.) Citation

Kennedy, D. S. (2006). The ultimate marketing plan: Find your hook, communicate your message, mark your mark (3rd ed.). Adams Business.

Chicago Style (17th ed.) Citation

Kennedy, Dan S. The Ultimate Marketing Plan: Find Your Hook, Communicate Your Message, Mark Your Mark. 3rd ed. Avon, Mass: Adams Business, 2006.

MLA (9th ed.) Citation

Kennedy, Dan S. The Ultimate Marketing Plan: Find Your Hook, Communicate Your Message, Mark Your Mark. 3rd ed. Adams Business, 2006.