The 2013 entertainment, media & advertising market research handbook:
Gespeichert in:
1. Verfasser: | |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Loganville, GA
Richard K. Miller & Associates
c2013
|
Ausgabe: | 13th ed |
Schlagworte: | |
Online-Zugang: | Volltext |
Beschreibung: | Title from title page of PDF file (viewed Dec. 17, 2012) Includes bibliographical references (p. 347-361) pt. 1. Market summary -- pt. 2. Market profiles -- pt. 3. Television -- pt. 4. Radio -- pt. 5. Print media -- pt. 6. Digital media -- pt. 7. Advertising analyses -- pt. 8. Filmed entertainment -- pt. 9. Music -- pt. 10. Theatre & performing arts |
Beschreibung: | 1 Online-Ressource (361 p.) |
ISBN: | 9781577831853 1577831853 |
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338 | |b cr |2 rdacarrier | ||
500 | |a Title from title page of PDF file (viewed Dec. 17, 2012) | ||
500 | |a Includes bibliographical references (p. 347-361) | ||
500 | |a pt. 1. Market summary -- pt. 2. Market profiles -- pt. 3. Television -- pt. 4. Radio -- pt. 5. Print media -- pt. 6. Digital media -- pt. 7. Advertising analyses -- pt. 8. Filmed entertainment -- pt. 9. Music -- pt. 10. Theatre & performing arts | ||
650 | 7 | |a Advertising / Research |2 fast | |
650 | 7 | |a Consumer behavior |2 fast | |
650 | 7 | |a Leisure / Research |2 fast | |
650 | 7 | |a Marketing research |2 fast | |
650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
650 | 4 | |a Wirtschaft | |
650 | 4 | |a Marketing research |v Handbooks, manuals, etc | |
650 | 4 | |a Leisure |x Research |z United States |v Handbooks, manuals, etc | |
650 | 4 | |a Advertising |x Research |z United States |v Handbooks, manuals, etc | |
650 | 4 | |a Consumer behavior |v Handbooks, manuals, etc | |
651 | 4 | |a USA | |
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Datensatz im Suchindex
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any_adam_object | |
author | Miller, Richard K., (Richard Kendall) |
author_facet | Miller, Richard K., (Richard Kendall) |
author_role | aut |
author_sort | Miller, Richard K., (Richard Kendall) |
author_variant | r k r k m rkrk rkrkm |
building | Verbundindex |
bvnumber | BV042959420 |
collection | ZDB-4-EBU |
ctrlnum | (OCoLC)821649296 (DE-599)BVBBV042959420 |
dewey-full | 658.83 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.83 |
dewey-search | 658.83 |
dewey-sort | 3658.83 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
edition | 13th ed |
format | Electronic eBook |
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geographic | USA |
geographic_facet | USA |
id | DE-604.BV042959420 |
illustrated | Not Illustrated |
indexdate | 2024-07-10T07:13:45Z |
institution | BVB |
isbn | 9781577831853 1577831853 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028385286 |
oclc_num | 821649296 |
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publishDate | 2013 |
publishDateSearch | 2013 |
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publisher | Richard K. Miller & Associates |
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spelling | Miller, Richard K., (Richard Kendall) Verfasser aut The 2013 entertainment, media & advertising market research handbook by Richard K. Miller and Kelli Washington Entertainment, media & advertising market research handbook 13th ed Loganville, GA Richard K. Miller & Associates c2013 1 Online-Ressource (361 p.) txt rdacontent c rdamedia cr rdacarrier Title from title page of PDF file (viewed Dec. 17, 2012) Includes bibliographical references (p. 347-361) pt. 1. Market summary -- pt. 2. Market profiles -- pt. 3. Television -- pt. 4. Radio -- pt. 5. Print media -- pt. 6. Digital media -- pt. 7. Advertising analyses -- pt. 8. Filmed entertainment -- pt. 9. Music -- pt. 10. Theatre & performing arts Advertising / Research fast Consumer behavior fast Leisure / Research fast Marketing research fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Marketing research Handbooks, manuals, etc Leisure Research United States Handbooks, manuals, etc Advertising Research United States Handbooks, manuals, etc Consumer behavior Handbooks, manuals, etc USA Washington, Kelli D. Sonstige oth Richard K. Miller & Associates Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=715064 Aggregator Volltext |
spellingShingle | Miller, Richard K., (Richard Kendall) The 2013 entertainment, media & advertising market research handbook Advertising / Research fast Consumer behavior fast Leisure / Research fast Marketing research fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Marketing research Handbooks, manuals, etc Leisure Research United States Handbooks, manuals, etc Advertising Research United States Handbooks, manuals, etc Consumer behavior Handbooks, manuals, etc |
title | The 2013 entertainment, media & advertising market research handbook |
title_alt | Entertainment, media & advertising market research handbook |
title_auth | The 2013 entertainment, media & advertising market research handbook |
title_exact_search | The 2013 entertainment, media & advertising market research handbook |
title_full | The 2013 entertainment, media & advertising market research handbook by Richard K. Miller and Kelli Washington |
title_fullStr | The 2013 entertainment, media & advertising market research handbook by Richard K. Miller and Kelli Washington |
title_full_unstemmed | The 2013 entertainment, media & advertising market research handbook by Richard K. Miller and Kelli Washington |
title_short | The 2013 entertainment, media & advertising market research handbook |
title_sort | the 2013 entertainment media advertising market research handbook |
topic | Advertising / Research fast Consumer behavior fast Leisure / Research fast Marketing research fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Marketing research Handbooks, manuals, etc Leisure Research United States Handbooks, manuals, etc Advertising Research United States Handbooks, manuals, etc Consumer behavior Handbooks, manuals, etc |
topic_facet | Advertising / Research Consumer behavior Leisure / Research Marketing research BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Wirtschaft Marketing research Handbooks, manuals, etc Leisure Research United States Handbooks, manuals, etc Advertising Research United States Handbooks, manuals, etc Consumer behavior Handbooks, manuals, etc USA |
url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=715064 |
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