Winning telco customers using marketing databases:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Boston
Artech House
©1999
|
| Schriftenreihe: | Artech House telecommunications library
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes index The marketing WAR -- - Welcome to the world of telecommunications marketing -- - The role of marketing in telecommunications -- - An Introduction to Telecommunications Marketing -- - We Don't Need to Market--We Are the Phone Company! -- - We are the phone company! -- - Understanding competition in telecommunications -- - The role of marketing in the telecommunications firm -- - Why is the integration of marketing the key to success? -- - An Introduction to Telecommunications Marketing -- - What is marketing anyway? -- - Initiating the process -- - Understanding campaigns -- - Margins: the pricing and profitability issue -- - Multidimensional view of telco marketing -- - Line of business combinations -- - The Core Marketing Process -- - The elusive marketing process -- - The core marketing process -- - Prioritization and goal setting -- - Modeling -- - Campaign development -- - Feedback mechanisms and the marketing database -- - Providing support for the marketing process -- - The telco marketing database -- - Timing issues with the marketing process -- - Understanding Marketing Campaigns -- - Telecommunications Strategy and Campaigns -- - Strategy and campaigning -- - Principal assets of a telecommunications company -- - Marketing strategy development -- - Campaigns and telecommunications -- - Media, Messages, and Outsourcing -- - Media -- - Messages and missions: the relationship between marketing, sales, and customer service -- - Messages: what do you want to convey? -- - Media and message development: the role of agencies and outsourcing -- - Direct Marketing -- - Definition of terms |
| Beschreibung: | 1 Online-Ressource (xxxix, 344 pages) |
| ISBN: | 158053242X 9781580532426 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV042959333 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 151030s1999 |||| o||u| ||||||eng d | ||
| 020 | |a 158053242X |9 1-58053-242-X | ||
| 020 | |a 9781580532426 |9 978-1-58053-242-6 | ||
| 035 | |a (OCoLC)45732174 | ||
| 035 | |a (DE-599)BVBBV042959333 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1046 |a DE-1047 | ||
| 082 | 0 | |a 384/.068/8 |2 21 | |
| 100 | 1 | |a Mattison, Rob |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Winning telco customers using marketing databases |c Rob Mattison |
| 264 | 1 | |a Boston |b Artech House |c ©1999 | |
| 300 | |a 1 Online-Ressource (xxxix, 344 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Artech House telecommunications library | |
| 500 | |a Includes index | ||
| 500 | |a The marketing WAR -- - Welcome to the world of telecommunications marketing -- - The role of marketing in telecommunications -- - An Introduction to Telecommunications Marketing -- - We Don't Need to Market--We Are the Phone Company! -- - We are the phone company! -- - Understanding competition in telecommunications -- - The role of marketing in the telecommunications firm -- - Why is the integration of marketing the key to success? -- - An Introduction to Telecommunications Marketing -- - What is marketing anyway? -- - Initiating the process -- - Understanding campaigns -- - Margins: the pricing and profitability issue -- - Multidimensional view of telco marketing -- - Line of business combinations -- - The Core Marketing Process -- - The elusive marketing process -- - The core marketing process -- - Prioritization and goal setting -- - Modeling -- - Campaign development -- - Feedback mechanisms and the marketing database -- - Providing support for the marketing process -- - The telco marketing database -- - Timing issues with the marketing process -- - Understanding Marketing Campaigns -- - Telecommunications Strategy and Campaigns -- - Strategy and campaigning -- - Principal assets of a telecommunications company -- - Marketing strategy development -- - Campaigns and telecommunications -- - Media, Messages, and Outsourcing -- - Media -- - Messages and missions: the relationship between marketing, sales, and customer service -- - Messages: what do you want to convey? -- - Media and message development: the role of agencies and outsourcing -- - Direct Marketing -- - Definition of terms | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Industries / Media & Communications |2 bisacsh | |
| 650 | 7 | |a TECHNOLOGY & ENGINEERING / Telecommunications |2 bisacsh | |
| 650 | 7 | |a Telecommunication / Marketing |2 fast | |
| 650 | 4 | |a Industrie | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Telecommunication |x Marketing | |
| 856 | 4 | 0 | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=40418 |x Aggregator |3 Volltext |
| 912 | |a ZDB-4-EBA |a ZDB-4-EBU | ||
| 940 | 1 | |q FAW_PDA_EBA | |
| 940 | 1 | |q FLA_PDA_EBU | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028385199 | ||
Datensatz im Suchindex
| _version_ | 1804175278962900992 |
|---|---|
| any_adam_object | |
| author | Mattison, Rob |
| author_facet | Mattison, Rob |
| author_role | aut |
| author_sort | Mattison, Rob |
| author_variant | r m rm |
| building | Verbundindex |
| bvnumber | BV042959333 |
| collection | ZDB-4-EBA ZDB-4-EBU |
| ctrlnum | (OCoLC)45732174 (DE-599)BVBBV042959333 |
| dewey-full | 384/.068/8 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 384 - Communications |
| dewey-raw | 384/.068/8 |
| dewey-search | 384/.068/8 |
| dewey-sort | 3384 268 18 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03069nmm a2200433zc 4500</leader><controlfield tag="001">BV042959333</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">151030s1999 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">158053242X</subfield><subfield code="9">1-58053-242-X</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781580532426</subfield><subfield code="9">978-1-58053-242-6</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)45732174</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV042959333</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1046</subfield><subfield code="a">DE-1047</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">384/.068/8</subfield><subfield code="2">21</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Mattison, Rob</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Winning telco customers using marketing databases</subfield><subfield code="c">Rob Mattison</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Boston</subfield><subfield code="b">Artech House</subfield><subfield code="c">©1999</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xxxix, 344 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Artech House telecommunications library</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">The marketing WAR -- - Welcome to the world of telecommunications marketing -- - The role of marketing in telecommunications -- - An Introduction to Telecommunications Marketing -- - We Don't Need to Market--We Are the Phone Company! -- - We are the phone company! -- - Understanding competition in telecommunications -- - The role of marketing in the telecommunications firm -- - Why is the integration of marketing the key to success? -- - An Introduction to Telecommunications Marketing -- - What is marketing anyway? -- - Initiating the process -- - Understanding campaigns -- - Margins: the pricing and profitability issue -- - Multidimensional view of telco marketing -- - Line of business combinations -- - The Core Marketing Process -- - The elusive marketing process -- - The core marketing process -- - Prioritization and goal setting -- - Modeling -- - Campaign development -- - Feedback mechanisms and the marketing database -- - Providing support for the marketing process -- - The telco marketing database -- - Timing issues with the marketing process -- - Understanding Marketing Campaigns -- - Telecommunications Strategy and Campaigns -- - Strategy and campaigning -- - Principal assets of a telecommunications company -- - Marketing strategy development -- - Campaigns and telecommunications -- - Media, Messages, and Outsourcing -- - Media -- - Messages and missions: the relationship between marketing, sales, and customer service -- - Messages: what do you want to convey? -- - Media and message development: the role of agencies and outsourcing -- - Direct Marketing -- - Definition of terms</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Industries / Media & Communications</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">TECHNOLOGY & ENGINEERING / Telecommunications</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Telecommunication / Marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Industrie</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Telecommunication</subfield><subfield code="x">Marketing</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=40418</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBA</subfield><subfield code="a">ZDB-4-EBU</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">FAW_PDA_EBA</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">FLA_PDA_EBU</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028385199</subfield></datafield></record></collection> |
| id | DE-604.BV042959333 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:45Z |
| institution | BVB |
| isbn | 158053242X 9781580532426 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028385199 |
| oclc_num | 45732174 |
| open_access_boolean | |
| owner | DE-1046 DE-1047 |
| owner_facet | DE-1046 DE-1047 |
| physical | 1 Online-Ressource (xxxix, 344 pages) |
| psigel | ZDB-4-EBA ZDB-4-EBU FAW_PDA_EBA FLA_PDA_EBU |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | Artech House |
| record_format | marc |
| series2 | Artech House telecommunications library |
| spelling | Mattison, Rob Verfasser aut Winning telco customers using marketing databases Rob Mattison Boston Artech House ©1999 1 Online-Ressource (xxxix, 344 pages) txt rdacontent c rdamedia cr rdacarrier Artech House telecommunications library Includes index The marketing WAR -- - Welcome to the world of telecommunications marketing -- - The role of marketing in telecommunications -- - An Introduction to Telecommunications Marketing -- - We Don't Need to Market--We Are the Phone Company! -- - We are the phone company! -- - Understanding competition in telecommunications -- - The role of marketing in the telecommunications firm -- - Why is the integration of marketing the key to success? -- - An Introduction to Telecommunications Marketing -- - What is marketing anyway? -- - Initiating the process -- - Understanding campaigns -- - Margins: the pricing and profitability issue -- - Multidimensional view of telco marketing -- - Line of business combinations -- - The Core Marketing Process -- - The elusive marketing process -- - The core marketing process -- - Prioritization and goal setting -- - Modeling -- - Campaign development -- - Feedback mechanisms and the marketing database -- - Providing support for the marketing process -- - The telco marketing database -- - Timing issues with the marketing process -- - Understanding Marketing Campaigns -- - Telecommunications Strategy and Campaigns -- - Strategy and campaigning -- - Principal assets of a telecommunications company -- - Marketing strategy development -- - Campaigns and telecommunications -- - Media, Messages, and Outsourcing -- - Media -- - Messages and missions: the relationship between marketing, sales, and customer service -- - Messages: what do you want to convey? -- - Media and message development: the role of agencies and outsourcing -- - Direct Marketing -- - Definition of terms BUSINESS & ECONOMICS / Industries / Media & Communications bisacsh TECHNOLOGY & ENGINEERING / Telecommunications bisacsh Telecommunication / Marketing fast Industrie Wirtschaft Telecommunication Marketing http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=40418 Aggregator Volltext |
| spellingShingle | Mattison, Rob Winning telco customers using marketing databases BUSINESS & ECONOMICS / Industries / Media & Communications bisacsh TECHNOLOGY & ENGINEERING / Telecommunications bisacsh Telecommunication / Marketing fast Industrie Wirtschaft Telecommunication Marketing |
| title | Winning telco customers using marketing databases |
| title_auth | Winning telco customers using marketing databases |
| title_exact_search | Winning telco customers using marketing databases |
| title_full | Winning telco customers using marketing databases Rob Mattison |
| title_fullStr | Winning telco customers using marketing databases Rob Mattison |
| title_full_unstemmed | Winning telco customers using marketing databases Rob Mattison |
| title_short | Winning telco customers using marketing databases |
| title_sort | winning telco customers using marketing databases |
| topic | BUSINESS & ECONOMICS / Industries / Media & Communications bisacsh TECHNOLOGY & ENGINEERING / Telecommunications bisacsh Telecommunication / Marketing fast Industrie Wirtschaft Telecommunication Marketing |
| topic_facet | BUSINESS & ECONOMICS / Industries / Media & Communications TECHNOLOGY & ENGINEERING / Telecommunications Telecommunication / Marketing Industrie Wirtschaft Telecommunication Marketing |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=40418 |
| work_keys_str_mv | AT mattisonrob winningtelcocustomersusingmarketingdatabases |