Consumer research: introspective essays on the study of consumption
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Bibliographische Detailangaben
1. Verfasser: Holbrook, Morris B. (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Thousand Oaks Sage Publications ©1995
Schlagworte:
Online-Zugang:Volltext
Beschreibung:Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002
Includes bibliographical references (pages 369-399) and index
1. A Brief History of Morris the Cat -- 2. Theory Development is a Jazz Solo -- 3. On Hatching a Program of Consumer Research -- 4. What is Consumer Research? -- 5. O, Consumer, How You've Changed -- 6. Whither Consumer Research? -- 7. Romanticism, Subjective Personal Introspection, and Morris the Epicurean -- 8. The Role of Lyricism in Consumer Research -- 9. Dogmatism and Catastrophe in the Development of Marketing Thought -- 10. I'm Hip -- 11. Epilogue
Beschreibung:1 Online-Ressource (xii, 419 pages)
ISBN:9781452247434
1452247439

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