Review of marketing research, Vol. 7:
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Bingley, UK
Emerald
c2010
|
| Schriftenreihe: | Review of marketing research
v. 7 |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes bibliographical references A backward glance of who and what marketing scholars have been researching, 1977-2002 / John B. Ford, Douglas West, Vincent P. Magnini, Michael S. LaTour, Michael J. Polonsky -- Dynamic strategic goal-setting : theory and initial evidence / Mark B. Houston, S. Ratneshwar, Lisa Ricci, Alan J. Malter -- Internet channel conflict : problems and solutions / Eric Anderson, Duncan Simester, Florian Zettelmeyer -- Referral equity and referral management : the supplier firm's perspective / Mahima Hada, Rajdeep Grewal, Gary L. Lilien -- A critical review of question-behavior effect research / Utpal M. Dholakia -- Consumer cognitive complexity and the dimensionality of multidimensional scaling configurations / Naresh K. Malhotra, Arun K. Jain, Ashutosh Patil, Christian Pinson, Lan Wu -- Structural modeling of heterogeneous data with partial least squares / Edward E. Rigdon, Christian M. Ringle, Marko Sarstedt "This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as well as incorporating insights from literatures across the disciplines of marketing, management and psychology in an integrative manner. It substantially aids efforts to understand, model, and make predictions about both the firm and the consumer and provide fertile areas for future research. Topics examined in details include: a significant content analysis of publications in all the top marketing journals over an extended period of 25 years revealing the leading authors, institutions and topics; an integrative conceptualization of how firms set and alter strategic goals; the problems that firms confront when introducing an Internet channel; referral equity that captures the net effect of all referrals for a supplier firm in the market; research on the question-behavior effect (QBE), the phenomenon that asking questions influences respondents' behavior; techniques for modelling heterogeneous data in partial least squares (PLS)." |
| Beschreibung: | 1 Online-Ressource (xi, 302 p.) |
| ISBN: | 9780857244765 0857244760 9780857244758 0857244752 |
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| 500 | |a A backward glance of who and what marketing scholars have been researching, 1977-2002 / John B. Ford, Douglas West, Vincent P. Magnini, Michael S. LaTour, Michael J. Polonsky -- Dynamic strategic goal-setting : theory and initial evidence / Mark B. Houston, S. Ratneshwar, Lisa Ricci, Alan J. Malter -- Internet channel conflict : problems and solutions / Eric Anderson, Duncan Simester, Florian Zettelmeyer -- Referral equity and referral management : the supplier firm's perspective / Mahima Hada, Rajdeep Grewal, Gary L. Lilien -- A critical review of question-behavior effect research / Utpal M. Dholakia -- Consumer cognitive complexity and the dimensionality of multidimensional scaling configurations / Naresh K. Malhotra, Arun K. Jain, Ashutosh Patil, Christian Pinson, Lan Wu -- Structural modeling of heterogeneous data with partial least squares / Edward E. Rigdon, Christian M. Ringle, Marko Sarstedt | ||
| 500 | |a "This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as well as incorporating insights from literatures across the disciplines of marketing, management and psychology in an integrative manner. It substantially aids efforts to understand, model, and make predictions about both the firm and the consumer and provide fertile areas for future research. Topics examined in details include: a significant content analysis of publications in all the top marketing journals over an extended period of 25 years revealing the leading authors, institutions and topics; an integrative conceptualization of how firms set and alter strategic goals; the problems that firms confront when introducing an Internet channel; referral equity that captures the net effect of all referrals for a supplier firm in the market; research on the question-behavior effect (QBE), the phenomenon that asking questions influences respondents' behavior; techniques for modelling heterogeneous data in partial least squares (PLS)." | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / General |2 bisacsh | |
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| 650 | 7 | |a Gestion d'entreprises |2 eclas | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Marketing | |
| 700 | 1 | |a Malhotra, Naresh K. |e Sonstige |4 oth | |
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| dewey-ones | 658 - General management |
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| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV042959097 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:45Z |
| institution | BVB |
| isbn | 9780857244765 0857244760 9780857244758 0857244752 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028384963 |
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| physical | 1 Online-Ressource (xi, 302 p.) |
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| publisher | Emerald |
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| series2 | Review of marketing research |
| spelling | Review of marketing research, Vol. 7 edited by Naresh K. Malhotra Bingley, UK Emerald c2010 1 Online-Ressource (xi, 302 p.) txt rdacontent c rdamedia cr rdacarrier Review of marketing research v. 7 Includes bibliographical references A backward glance of who and what marketing scholars have been researching, 1977-2002 / John B. Ford, Douglas West, Vincent P. Magnini, Michael S. LaTour, Michael J. Polonsky -- Dynamic strategic goal-setting : theory and initial evidence / Mark B. Houston, S. Ratneshwar, Lisa Ricci, Alan J. Malter -- Internet channel conflict : problems and solutions / Eric Anderson, Duncan Simester, Florian Zettelmeyer -- Referral equity and referral management : the supplier firm's perspective / Mahima Hada, Rajdeep Grewal, Gary L. Lilien -- A critical review of question-behavior effect research / Utpal M. Dholakia -- Consumer cognitive complexity and the dimensionality of multidimensional scaling configurations / Naresh K. Malhotra, Arun K. Jain, Ashutosh Patil, Christian Pinson, Lan Wu -- Structural modeling of heterogeneous data with partial least squares / Edward E. Rigdon, Christian M. Ringle, Marko Sarstedt "This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as well as incorporating insights from literatures across the disciplines of marketing, management and psychology in an integrative manner. It substantially aids efforts to understand, model, and make predictions about both the firm and the consumer and provide fertile areas for future research. Topics examined in details include: a significant content analysis of publications in all the top marketing journals over an extended period of 25 years revealing the leading authors, institutions and topics; an integrative conceptualization of how firms set and alter strategic goals; the problems that firms confront when introducing an Internet channel; referral equity that captures the net effect of all referrals for a supplier firm in the market; research on the question-behavior effect (QBE), the phenomenon that asking questions influences respondents' behavior; techniques for modelling heterogeneous data in partial least squares (PLS)." BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Marketing fast Business Market research bicssc Gestion d'entreprises eclas Wirtschaft Marketing Malhotra, Naresh K. Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=351736 Aggregator Volltext |
| spellingShingle | Review of marketing research, Vol. 7 BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Marketing fast Business Market research bicssc Gestion d'entreprises eclas Wirtschaft Marketing |
| title | Review of marketing research, Vol. 7 |
| title_auth | Review of marketing research, Vol. 7 |
| title_exact_search | Review of marketing research, Vol. 7 |
| title_full | Review of marketing research, Vol. 7 edited by Naresh K. Malhotra |
| title_fullStr | Review of marketing research, Vol. 7 edited by Naresh K. Malhotra |
| title_full_unstemmed | Review of marketing research, Vol. 7 edited by Naresh K. Malhotra |
| title_short | Review of marketing research, Vol. 7 |
| title_sort | review of marketing research vol 7 |
| topic | BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Marketing fast Business Market research bicssc Gestion d'entreprises eclas Wirtschaft Marketing |
| topic_facet | BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Distribution Marketing Business Market research Gestion d'entreprises Wirtschaft |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=351736 |
| work_keys_str_mv | AT malhotranareshk reviewofmarketingresearchvol7 |