The mobile marketing handbook: a step-by-step guide to creating dynamic mobile marketing campaigns
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Medford, N.J.
CyberAge Books/Information Today
©2009
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| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Includes index. - Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 The basics and the big picture -- Five steps to creating a dynamic mobile marketing campaign -- Legal issues and implications of mobile marketing -- Launching your campaign -- Marketing your mobile campaign -- Tracking your results -- Voice -- Text message campaigns -- Creating a mobile web presence -- Mobile web promotion strategies -- Social networking and mobile campaigns -- Proximity marketing -- More mobile methods -- Afterword: Moving ahead in mobile |
| Physical Description: | 1 Online-Ressource (xxix, 218 pages) |
| ISBN: | 9781573879217 1573879215 9780910965828 091096582X |
Staff View
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:45Z |
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| isbn | 9781573879217 1573879215 9780910965828 091096582X |
| language | English |
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| spelling | Dushinski, Kim Verfasser aut The mobile marketing handbook a step-by-step guide to creating dynamic mobile marketing campaigns Kim Dushinski ; foreword by Laura Marriott Medford, N.J. CyberAge Books/Information Today ©2009 1 Online-Ressource (xxix, 218 pages) txt rdacontent c rdamedia cr rdacarrier Includes index. - Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 The basics and the big picture -- Five steps to creating a dynamic mobile marketing campaign -- Legal issues and implications of mobile marketing -- Launching your campaign -- Marketing your mobile campaign -- Tracking your results -- Voice -- Text message campaigns -- Creating a mobile web presence -- Mobile web promotion strategies -- Social networking and mobile campaigns -- Proximity marketing -- More mobile methods -- Afterword: Moving ahead in mobile BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh Cell phones fast Telemarketing fast Wirtschaft Telemarketing Cell phones Marriott, Laura Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=307870 Aggregator Volltext |
| spellingShingle | Dushinski, Kim The mobile marketing handbook a step-by-step guide to creating dynamic mobile marketing campaigns BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh Cell phones fast Telemarketing fast Wirtschaft Telemarketing Cell phones |
| title | The mobile marketing handbook a step-by-step guide to creating dynamic mobile marketing campaigns |
| title_auth | The mobile marketing handbook a step-by-step guide to creating dynamic mobile marketing campaigns |
| title_exact_search | The mobile marketing handbook a step-by-step guide to creating dynamic mobile marketing campaigns |
| title_full | The mobile marketing handbook a step-by-step guide to creating dynamic mobile marketing campaigns Kim Dushinski ; foreword by Laura Marriott |
| title_fullStr | The mobile marketing handbook a step-by-step guide to creating dynamic mobile marketing campaigns Kim Dushinski ; foreword by Laura Marriott |
| title_full_unstemmed | The mobile marketing handbook a step-by-step guide to creating dynamic mobile marketing campaigns Kim Dushinski ; foreword by Laura Marriott |
| title_short | The mobile marketing handbook |
| title_sort | the mobile marketing handbook a step by step guide to creating dynamic mobile marketing campaigns |
| title_sub | a step-by-step guide to creating dynamic mobile marketing campaigns |
| topic | BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh Cell phones fast Telemarketing fast Wirtschaft Telemarketing Cell phones |
| topic_facet | BUSINESS & ECONOMICS / Marketing / Telemarketing BUSINESS & ECONOMICS / Marketing / Multilevel BUSINESS & ECONOMICS / Mail Order BUSINESS & ECONOMICS / Marketing / Direct BUSINESS & ECONOMICS / E-Commerce / Internet Marketing Cell phones Telemarketing Wirtschaft |
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