The mobile marketing handbook: a step-by-step guide to creating dynamic mobile marketing campaigns
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Medford, N.J.
CyberAge Books/Information Today
©2009
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes index. - Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 The basics and the big picture -- Five steps to creating a dynamic mobile marketing campaign -- Legal issues and implications of mobile marketing -- Launching your campaign -- Marketing your mobile campaign -- Tracking your results -- Voice -- Text message campaigns -- Creating a mobile web presence -- Mobile web promotion strategies -- Social networking and mobile campaigns -- Proximity marketing -- More mobile methods -- Afterword: Moving ahead in mobile |
| Beschreibung: | 1 Online-Ressource (xxix, 218 pages) |
| ISBN: | 9781573879217 1573879215 9780910965828 091096582X |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV042959058 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 151030s2009 |||| o||u| ||||||eng d | ||
| 020 | |a 9781573879217 |c electronic bk. |9 978-1-57387-921-7 | ||
| 020 | |a 1573879215 |c electronic bk. |9 1-57387-921-5 | ||
| 020 | |a 9780910965828 |9 978-0-910965-82-8 | ||
| 020 | |a 091096582X |9 0-910965-82-X | ||
| 035 | |a (OCoLC)586205212 | ||
| 035 | |a (DE-599)BVBBV042959058 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1046 |a DE-1047 | ||
| 082 | 0 | |a 658.8/72 |2 22 | |
| 100 | 1 | |a Dushinski, Kim |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The mobile marketing handbook |b a step-by-step guide to creating dynamic mobile marketing campaigns |c Kim Dushinski ; foreword by Laura Marriott |
| 264 | 1 | |a Medford, N.J. |b CyberAge Books/Information Today |c ©2009 | |
| 300 | |a 1 Online-Ressource (xxix, 218 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes index. - Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 | ||
| 500 | |a The basics and the big picture -- Five steps to creating a dynamic mobile marketing campaign -- Legal issues and implications of mobile marketing -- Launching your campaign -- Marketing your mobile campaign -- Tracking your results -- Voice -- Text message campaigns -- Creating a mobile web presence -- Mobile web promotion strategies -- Social networking and mobile campaigns -- Proximity marketing -- More mobile methods -- Afterword: Moving ahead in mobile | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / Telemarketing |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / Multilevel |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Mail Order |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / Direct |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / E-Commerce / Internet Marketing |2 bisacsh | |
| 650 | 7 | |a Cell phones |2 fast | |
| 650 | 7 | |a Telemarketing |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Telemarketing | |
| 650 | 4 | |a Cell phones | |
| 700 | 1 | |a Marriott, Laura |e Sonstige |4 oth | |
| 856 | 4 | 0 | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=307870 |x Aggregator |3 Volltext |
| 912 | |a ZDB-4-EBA |a ZDB-4-EBU | ||
| 940 | 1 | |q FAW_PDA_EBA | |
| 940 | 1 | |q FLA_PDA_EBU | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028384924 | ||
Datensatz im Suchindex
| _version_ | 1804175278431272960 |
|---|---|
| any_adam_object | |
| author | Dushinski, Kim |
| author_facet | Dushinski, Kim |
| author_role | aut |
| author_sort | Dushinski, Kim |
| author_variant | k d kd |
| building | Verbundindex |
| bvnumber | BV042959058 |
| collection | ZDB-4-EBA ZDB-4-EBU |
| ctrlnum | (OCoLC)586205212 (DE-599)BVBBV042959058 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02526nmm a2200505zc 4500</leader><controlfield tag="001">BV042959058</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">151030s2009 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781573879217</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-1-57387-921-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1573879215</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">1-57387-921-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780910965828</subfield><subfield code="9">978-0-910965-82-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">091096582X</subfield><subfield code="9">0-910965-82-X</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)586205212</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV042959058</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1046</subfield><subfield code="a">DE-1047</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/72</subfield><subfield code="2">22</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Dushinski, Kim</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The mobile marketing handbook</subfield><subfield code="b">a step-by-step guide to creating dynamic mobile marketing campaigns</subfield><subfield code="c">Kim Dushinski ; foreword by Laura Marriott</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Medford, N.J.</subfield><subfield code="b">CyberAge Books/Information Today</subfield><subfield code="c">©2009</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xxix, 218 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes index. - Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">The basics and the big picture -- Five steps to creating a dynamic mobile marketing campaign -- Legal issues and implications of mobile marketing -- Launching your campaign -- Marketing your mobile campaign -- Tracking your results -- Voice -- Text message campaigns -- Creating a mobile web presence -- Mobile web promotion strategies -- Social networking and mobile campaigns -- Proximity marketing -- More mobile methods -- Afterword: Moving ahead in mobile</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Marketing / Telemarketing</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Marketing / Multilevel</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Mail Order</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Marketing / Direct</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / E-Commerce / Internet Marketing</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Cell phones</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Telemarketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Telemarketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Cell phones</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Marriott, Laura</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=307870</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBA</subfield><subfield code="a">ZDB-4-EBU</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">FAW_PDA_EBA</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">FLA_PDA_EBU</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028384924</subfield></datafield></record></collection> |
| id | DE-604.BV042959058 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:45Z |
| institution | BVB |
| isbn | 9781573879217 1573879215 9780910965828 091096582X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028384924 |
| oclc_num | 586205212 |
| open_access_boolean | |
| owner | DE-1046 DE-1047 |
| owner_facet | DE-1046 DE-1047 |
| physical | 1 Online-Ressource (xxix, 218 pages) |
| psigel | ZDB-4-EBA ZDB-4-EBU FAW_PDA_EBA FLA_PDA_EBU |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | CyberAge Books/Information Today |
| record_format | marc |
| spelling | Dushinski, Kim Verfasser aut The mobile marketing handbook a step-by-step guide to creating dynamic mobile marketing campaigns Kim Dushinski ; foreword by Laura Marriott Medford, N.J. CyberAge Books/Information Today ©2009 1 Online-Ressource (xxix, 218 pages) txt rdacontent c rdamedia cr rdacarrier Includes index. - Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 The basics and the big picture -- Five steps to creating a dynamic mobile marketing campaign -- Legal issues and implications of mobile marketing -- Launching your campaign -- Marketing your mobile campaign -- Tracking your results -- Voice -- Text message campaigns -- Creating a mobile web presence -- Mobile web promotion strategies -- Social networking and mobile campaigns -- Proximity marketing -- More mobile methods -- Afterword: Moving ahead in mobile BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh Cell phones fast Telemarketing fast Wirtschaft Telemarketing Cell phones Marriott, Laura Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=307870 Aggregator Volltext |
| spellingShingle | Dushinski, Kim The mobile marketing handbook a step-by-step guide to creating dynamic mobile marketing campaigns BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh Cell phones fast Telemarketing fast Wirtschaft Telemarketing Cell phones |
| title | The mobile marketing handbook a step-by-step guide to creating dynamic mobile marketing campaigns |
| title_auth | The mobile marketing handbook a step-by-step guide to creating dynamic mobile marketing campaigns |
| title_exact_search | The mobile marketing handbook a step-by-step guide to creating dynamic mobile marketing campaigns |
| title_full | The mobile marketing handbook a step-by-step guide to creating dynamic mobile marketing campaigns Kim Dushinski ; foreword by Laura Marriott |
| title_fullStr | The mobile marketing handbook a step-by-step guide to creating dynamic mobile marketing campaigns Kim Dushinski ; foreword by Laura Marriott |
| title_full_unstemmed | The mobile marketing handbook a step-by-step guide to creating dynamic mobile marketing campaigns Kim Dushinski ; foreword by Laura Marriott |
| title_short | The mobile marketing handbook |
| title_sort | the mobile marketing handbook a step by step guide to creating dynamic mobile marketing campaigns |
| title_sub | a step-by-step guide to creating dynamic mobile marketing campaigns |
| topic | BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh Cell phones fast Telemarketing fast Wirtschaft Telemarketing Cell phones |
| topic_facet | BUSINESS & ECONOMICS / Marketing / Telemarketing BUSINESS & ECONOMICS / Marketing / Multilevel BUSINESS & ECONOMICS / Mail Order BUSINESS & ECONOMICS / Marketing / Direct BUSINESS & ECONOMICS / E-Commerce / Internet Marketing Cell phones Telemarketing Wirtschaft |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=307870 |
| work_keys_str_mv | AT dushinskikim themobilemarketinghandbookastepbystepguidetocreatingdynamicmobilemarketingcampaigns AT marriottlaura themobilemarketinghandbookastepbystepguidetocreatingdynamicmobilemarketingcampaigns |