Customer relations:
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
New York
Nova Science Publishers
c2011
|
| Schriftenreihe: | Business issues, competition and entrepreneurship series
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes bibliographical references and index Alan P. Fiske's relational models framework : applications to customers' relationships with service marketers / Velitchka D. Kaltcheva, Robert D. Winsor, Anthony Patino -- Measuring corporate CRM strategy : its model, methodology, and application / Hyung-Su Kim -- Inter-organizational social capital as relationship investments : an empirical investigation of the effects on customers' relationship satisfaction / Mariachiara Colucci, Manuela Presutti -- Customer value analysis : a two-stage data mining approach / Ching-Tzu Tsai, Chih-Fong Tsai, Chia-Sheng Hung -- Customer relations and loyalty-based segmentation : a B2B approach in the tourism industry / Irene Gil-Saura, María-Eugenia Ruiz-Molina, Beatriz Moliner-Velázquez -- Pros and cons of long-term customer relationships / Christina Öberg -- Involvement as market creation : a new way to consider customer relations / Johan Gaddefors, Alistair R. Anderson |
| Beschreibung: | 1 Online-Ressource (v, 158 p.) |
| ISBN: | 161761369X 9781617613692 |
Internformat
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Datensatz im Suchindex
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| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV042959055 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:45Z |
| institution | BVB |
| isbn | 161761369X 9781617613692 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028384921 |
| oclc_num | 835981066 |
| open_access_boolean | |
| physical | 1 Online-Ressource (v, 158 p.) |
| psigel | ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Nova Science Publishers |
| record_format | marc |
| series2 | Business issues, competition and entrepreneurship series |
| spelling | Customer relations Victoria J. Farkas, editor New York Nova Science Publishers c2011 1 Online-Ressource (v, 158 p.) txt rdacontent c rdamedia cr rdacarrier Business issues, competition and entrepreneurship series Includes bibliographical references and index Alan P. Fiske's relational models framework : applications to customers' relationships with service marketers / Velitchka D. Kaltcheva, Robert D. Winsor, Anthony Patino -- Measuring corporate CRM strategy : its model, methodology, and application / Hyung-Su Kim -- Inter-organizational social capital as relationship investments : an empirical investigation of the effects on customers' relationship satisfaction / Mariachiara Colucci, Manuela Presutti -- Customer value analysis : a two-stage data mining approach / Ching-Tzu Tsai, Chih-Fong Tsai, Chia-Sheng Hung -- Customer relations and loyalty-based segmentation : a B2B approach in the tourism industry / Irene Gil-Saura, María-Eugenia Ruiz-Molina, Beatriz Moliner-Velázquez -- Pros and cons of long-term customer relationships / Christina Öberg -- Involvement as market creation : a new way to consider customer relations / Johan Gaddefors, Alistair R. Anderson BUSINESS & ECONOMICS / Customer Relations bisacsh Customer relations fast Wirtschaft Customer relations Farkas, Victoria J. Sonstige oth Erscheint auch als Druckausgabe 1-61761-210-3 Erscheint auch als Druckausgabe 978-1-61761-210-7 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=540537 Aggregator Volltext |
| spellingShingle | Customer relations BUSINESS & ECONOMICS / Customer Relations bisacsh Customer relations fast Wirtschaft Customer relations |
| title | Customer relations |
| title_auth | Customer relations |
| title_exact_search | Customer relations |
| title_full | Customer relations Victoria J. Farkas, editor |
| title_fullStr | Customer relations Victoria J. Farkas, editor |
| title_full_unstemmed | Customer relations Victoria J. Farkas, editor |
| title_short | Customer relations |
| title_sort | customer relations |
| topic | BUSINESS & ECONOMICS / Customer Relations bisacsh Customer relations fast Wirtschaft Customer relations |
| topic_facet | BUSINESS & ECONOMICS / Customer Relations Customer relations Wirtschaft |
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