Copywriting: successful writing for design, advertising, and marketing
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London
Laurence King Publishing
2012
|
| Edition: | Second edition |
| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Previous edition: 2009 Includes bibliographical references and index Getting to grips with copywriting -- The art of writing great copy -- Writing for brand and marketing -- Writing for advertising and direct marketing -- Writing for retailing and products -- Writing for company magazines, newsletters, and internal communications -- Writing for catalogs -- Writing for the digital environment -- Glossary "Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter."--Publisher's website |
| Physical Description: | 1 Online-Ressource (240 pages) |
| ISBN: | 1780671628 9781780671628 9781780670003 1780670001 9781780674629 1780674627 |
Staff View
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV042958969 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 151030s2012 |||| o||u| ||||||eng d | ||
| 020 | |a 1780671628 |9 1-78067-162-8 | ||
| 020 | |a 9781780671628 |9 978-1-78067-162-8 | ||
| 020 | |a 9781780670003 |9 978-1-78067-000-3 | ||
| 020 | |a 1780670001 |9 1-78067-000-1 | ||
| 020 | |a 9781780674629 |9 978-1-78067-462-9 | ||
| 020 | |a 1780674627 |9 1-78067-462-7 | ||
| 035 | |a (OCoLC)823041955 | ||
| 035 | |a (DE-599)BVBBV042958969 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1046 |a DE-1047 | ||
| 082 | 0 | |a 808.0666591 |2 23 | |
| 100 | 1 | |a Shaw, Mark |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Copywriting |b successful writing for design, advertising, and marketing |c Mark Shaw |
| 250 | |a Second edition | ||
| 264 | 1 | |a London |b Laurence King Publishing |c 2012 | |
| 300 | |a 1 Online-Ressource (240 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Previous edition: 2009 | ||
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a Getting to grips with copywriting -- The art of writing great copy -- Writing for brand and marketing -- Writing for advertising and direct marketing -- Writing for retailing and products -- Writing for company magazines, newsletters, and internal communications -- Writing for catalogs -- Writing for the digital environment -- Glossary | ||
| 500 | |a "Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter."--Publisher's website | ||
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES / Composition & Creative Writing |2 bisacsh | |
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES / Rhetoric |2 bisacsh | |
| 650 | 7 | |a REFERENCE / Writing Skills |2 bisacsh | |
| 650 | 7 | |a Advertising copy |2 fast | |
| 650 | 7 | |a Business writing |2 fast | |
| 650 | 4 | |a Advertising copy | |
| 650 | 4 | |a Business writing | |
| 856 | 4 | 0 | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=926159 |x Aggregator |3 Volltext |
| 912 | |a ZDB-4-EBA |a ZDB-4-EBU | ||
| 940 | 1 | |q FAW_PDA_EBA | |
| 940 | 1 | |q FLA_PDA_EBU | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028384835 | ||
Record in the Search Index
| _version_ | 1804175278267695104 |
|---|---|
| any_adam_object | |
| author | Shaw, Mark |
| author_facet | Shaw, Mark |
| author_role | aut |
| author_sort | Shaw, Mark |
| author_variant | m s ms |
| building | Verbundindex |
| bvnumber | BV042958969 |
| collection | ZDB-4-EBA ZDB-4-EBU |
| ctrlnum | (OCoLC)823041955 (DE-599)BVBBV042958969 |
| dewey-full | 808.0666591 |
| dewey-hundreds | 800 - Literature (Belles-lettres) and rhetoric |
| dewey-ones | 808 - Rhetoric & collections of literature |
| dewey-raw | 808.0666591 |
| dewey-search | 808.0666591 |
| dewey-sort | 3808.0666591 |
| dewey-tens | 800 - Literature (Belles-lettres) and rhetoric |
| discipline | Literaturwissenschaft |
| edition | Second edition |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02993nmm a2200517zc 4500</leader><controlfield tag="001">BV042958969</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">151030s2012 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1780671628</subfield><subfield code="9">1-78067-162-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781780671628</subfield><subfield code="9">978-1-78067-162-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781780670003</subfield><subfield code="9">978-1-78067-000-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1780670001</subfield><subfield code="9">1-78067-000-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781780674629</subfield><subfield code="9">978-1-78067-462-9</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1780674627</subfield><subfield code="9">1-78067-462-7</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)823041955</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV042958969</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1046</subfield><subfield code="a">DE-1047</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">808.0666591</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Shaw, Mark</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Copywriting</subfield><subfield code="b">successful writing for design, advertising, and marketing</subfield><subfield code="c">Mark Shaw</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Second edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London</subfield><subfield code="b">Laurence King Publishing</subfield><subfield code="c">2012</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (240 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Previous edition: 2009</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Getting to grips with copywriting -- The art of writing great copy -- Writing for brand and marketing -- Writing for advertising and direct marketing -- Writing for retailing and products -- Writing for company magazines, newsletters, and internal communications -- Writing for catalogs -- Writing for the digital environment -- Glossary</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">"Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter."--Publisher's website</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">LANGUAGE ARTS & DISCIPLINES / Composition & Creative Writing</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">LANGUAGE ARTS & DISCIPLINES / Rhetoric</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">REFERENCE / Writing Skills</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Advertising copy</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Business writing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising copy</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business writing</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=926159</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBA</subfield><subfield code="a">ZDB-4-EBU</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">FAW_PDA_EBA</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">FLA_PDA_EBU</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028384835</subfield></datafield></record></collection> |
| id | DE-604.BV042958969 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:45Z |
| institution | BVB |
| isbn | 1780671628 9781780671628 9781780670003 1780670001 9781780674629 1780674627 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028384835 |
| oclc_num | 823041955 |
| open_access_boolean | |
| owner | DE-1046 DE-1047 |
| owner_facet | DE-1046 DE-1047 |
| physical | 1 Online-Ressource (240 pages) |
| psigel | ZDB-4-EBA ZDB-4-EBU FAW_PDA_EBA FLA_PDA_EBU |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Laurence King Publishing |
| record_format | marc |
| spelling | Shaw, Mark Verfasser aut Copywriting successful writing for design, advertising, and marketing Mark Shaw Second edition London Laurence King Publishing 2012 1 Online-Ressource (240 pages) txt rdacontent c rdamedia cr rdacarrier Previous edition: 2009 Includes bibliographical references and index Getting to grips with copywriting -- The art of writing great copy -- Writing for brand and marketing -- Writing for advertising and direct marketing -- Writing for retailing and products -- Writing for company magazines, newsletters, and internal communications -- Writing for catalogs -- Writing for the digital environment -- Glossary "Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter."--Publisher's website LANGUAGE ARTS & DISCIPLINES / Composition & Creative Writing bisacsh LANGUAGE ARTS & DISCIPLINES / Rhetoric bisacsh REFERENCE / Writing Skills bisacsh Advertising copy fast Business writing fast Advertising copy Business writing http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=926159 Aggregator Volltext |
| spellingShingle | Shaw, Mark Copywriting successful writing for design, advertising, and marketing LANGUAGE ARTS & DISCIPLINES / Composition & Creative Writing bisacsh LANGUAGE ARTS & DISCIPLINES / Rhetoric bisacsh REFERENCE / Writing Skills bisacsh Advertising copy fast Business writing fast Advertising copy Business writing |
| title | Copywriting successful writing for design, advertising, and marketing |
| title_auth | Copywriting successful writing for design, advertising, and marketing |
| title_exact_search | Copywriting successful writing for design, advertising, and marketing |
| title_full | Copywriting successful writing for design, advertising, and marketing Mark Shaw |
| title_fullStr | Copywriting successful writing for design, advertising, and marketing Mark Shaw |
| title_full_unstemmed | Copywriting successful writing for design, advertising, and marketing Mark Shaw |
| title_short | Copywriting |
| title_sort | copywriting successful writing for design advertising and marketing |
| title_sub | successful writing for design, advertising, and marketing |
| topic | LANGUAGE ARTS & DISCIPLINES / Composition & Creative Writing bisacsh LANGUAGE ARTS & DISCIPLINES / Rhetoric bisacsh REFERENCE / Writing Skills bisacsh Advertising copy fast Business writing fast Advertising copy Business writing |
| topic_facet | LANGUAGE ARTS & DISCIPLINES / Composition & Creative Writing LANGUAGE ARTS & DISCIPLINES / Rhetoric REFERENCE / Writing Skills Advertising copy Business writing |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=926159 |
| work_keys_str_mv | AT shawmark copywritingsuccessfulwritingfordesignadvertisingandmarketing |