Copywriting: successful writing for design, advertising, and marketing
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Laurence King Publishing
2012
|
| Ausgabe: | Second edition |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Previous edition: 2009 Includes bibliographical references and index Getting to grips with copywriting -- The art of writing great copy -- Writing for brand and marketing -- Writing for advertising and direct marketing -- Writing for retailing and products -- Writing for company magazines, newsletters, and internal communications -- Writing for catalogs -- Writing for the digital environment -- Glossary "Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter."--Publisher's website |
| Beschreibung: | 1 Online-Ressource (240 pages) |
| ISBN: | 1780671628 9781780671628 9781780670003 1780670001 9781780674629 1780674627 |
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| 500 | |a Getting to grips with copywriting -- The art of writing great copy -- Writing for brand and marketing -- Writing for advertising and direct marketing -- Writing for retailing and products -- Writing for company magazines, newsletters, and internal communications -- Writing for catalogs -- Writing for the digital environment -- Glossary | ||
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| author | Shaw, Mark |
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| dewey-full | 808.0666591 |
| dewey-hundreds | 800 - Literature (Belles-lettres) and rhetoric |
| dewey-ones | 808 - Rhetoric & collections of literature |
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| dewey-search | 808.0666591 |
| dewey-sort | 3808.0666591 |
| dewey-tens | 800 - Literature (Belles-lettres) and rhetoric |
| discipline | Literaturwissenschaft |
| edition | Second edition |
| format | Electronic eBook |
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| id | DE-604.BV042958969 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:45Z |
| institution | BVB |
| isbn | 1780671628 9781780671628 9781780670003 1780670001 9781780674629 1780674627 |
| language | English |
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| spelling | Shaw, Mark Verfasser aut Copywriting successful writing for design, advertising, and marketing Mark Shaw Second edition London Laurence King Publishing 2012 1 Online-Ressource (240 pages) txt rdacontent c rdamedia cr rdacarrier Previous edition: 2009 Includes bibliographical references and index Getting to grips with copywriting -- The art of writing great copy -- Writing for brand and marketing -- Writing for advertising and direct marketing -- Writing for retailing and products -- Writing for company magazines, newsletters, and internal communications -- Writing for catalogs -- Writing for the digital environment -- Glossary "Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter."--Publisher's website LANGUAGE ARTS & DISCIPLINES / Composition & Creative Writing bisacsh LANGUAGE ARTS & DISCIPLINES / Rhetoric bisacsh REFERENCE / Writing Skills bisacsh Advertising copy fast Business writing fast Advertising copy Business writing http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=926159 Aggregator Volltext |
| spellingShingle | Shaw, Mark Copywriting successful writing for design, advertising, and marketing LANGUAGE ARTS & DISCIPLINES / Composition & Creative Writing bisacsh LANGUAGE ARTS & DISCIPLINES / Rhetoric bisacsh REFERENCE / Writing Skills bisacsh Advertising copy fast Business writing fast Advertising copy Business writing |
| title | Copywriting successful writing for design, advertising, and marketing |
| title_auth | Copywriting successful writing for design, advertising, and marketing |
| title_exact_search | Copywriting successful writing for design, advertising, and marketing |
| title_full | Copywriting successful writing for design, advertising, and marketing Mark Shaw |
| title_fullStr | Copywriting successful writing for design, advertising, and marketing Mark Shaw |
| title_full_unstemmed | Copywriting successful writing for design, advertising, and marketing Mark Shaw |
| title_short | Copywriting |
| title_sort | copywriting successful writing for design advertising and marketing |
| title_sub | successful writing for design, advertising, and marketing |
| topic | LANGUAGE ARTS & DISCIPLINES / Composition & Creative Writing bisacsh LANGUAGE ARTS & DISCIPLINES / Rhetoric bisacsh REFERENCE / Writing Skills bisacsh Advertising copy fast Business writing fast Advertising copy Business writing |
| topic_facet | LANGUAGE ARTS & DISCIPLINES / Composition & Creative Writing LANGUAGE ARTS & DISCIPLINES / Rhetoric REFERENCE / Writing Skills Advertising copy Business writing |
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