Memorable customer experiences: a research anthology
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Farnham, England
Gower
©2009
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes bibliographical references and index Experiential marketing changes everything! claim the management gurus, but is it really so significant that not joining this race is dangerous? This research anthology investigates different angles of experiential marketing, providing a comprehensive collection of cutting-edge theories and research delivered by companies and experienced by customers Cover; Contents; List of Figures; List of Tables; About the Editors; About the Contributors; Introduction; Part I Conceptual Foundations; 1 Experiential Marketing: Understanding the Logic of Memorable Customer Experiences; 2 Experiential Marketing and Brand Experiences: A Conceptual Framework; Part II Brands and Brand Communities; 3 Tally Ho, Chocs Away! The Morgan Motoring Experiences; 4 Hush, It's a Secret: How Trappist Breweries Create and Maintain Images of Authenticity Using Customer Experiences; 5 Brand Communities as Experience Drivers: Empirical Research Findings |
| Beschreibung: | 1 Online-Ressource (xx, 295 pages) |
| ISBN: | 9780566092077 0566092077 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV042958925 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 151030s2009 |||| o||u| ||||||eng d | ||
| 020 | |a 9780566092077 |c electronic bk. |9 978-0-566-09207-7 | ||
| 020 | |a 0566092077 |c electronic bk. |9 0-566-09207-7 | ||
| 035 | |a (OCoLC)465330045 | ||
| 035 | |a (DE-599)BVBBV042958925 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.8/343 |2 22 | |
| 245 | 1 | 0 | |a Memorable customer experiences |b a research anthology |c edited by Adam Lindgreen, Joëlle Vanhamme and Michael B. Beverland |
| 264 | 1 | |a Farnham, England |b Gower |c ©2009 | |
| 300 | |a 1 Online-Ressource (xx, 295 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a Experiential marketing changes everything! claim the management gurus, but is it really so significant that not joining this race is dangerous? This research anthology investigates different angles of experiential marketing, providing a comprehensive collection of cutting-edge theories and research delivered by companies and experienced by customers | ||
| 500 | |a Cover; Contents; List of Figures; List of Tables; About the Editors; About the Contributors; Introduction; Part I Conceptual Foundations; 1 Experiential Marketing: Understanding the Logic of Memorable Customer Experiences; 2 Experiential Marketing and Brand Experiences: A Conceptual Framework; Part II Brands and Brand Communities; 3 Tally Ho, Chocs Away! The Morgan Motoring Experiences; 4 Hush, It's a Secret: How Trappist Breweries Create and Maintain Images of Authenticity Using Customer Experiences; 5 Brand Communities as Experience Drivers: Empirical Research Findings | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / Research |2 bisacsh | |
| 650 | 7 | |a Consumer satisfaction / Evaluation |2 fast | |
| 650 | 7 | |a Marketing research |2 fast | |
| 650 | 7 | |a Relationship marketing |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Relationship marketing | |
| 650 | 4 | |a Consumer satisfaction |x Evaluation | |
| 650 | 4 | |a Marketing research | |
| 650 | 0 | 7 | |a Verbraucherzufriedenheit |0 (DE-588)4129147-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Erfahrungswissen |0 (DE-588)4388633-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingkonzept |0 (DE-588)4120696-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Beziehungsmarketing |0 (DE-588)4789127-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 655 | 7 | |8 1\p |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 0 | 1 | |a Erfahrungswissen |0 (DE-588)4388633-4 |D s |
| 689 | 0 | 2 | |a Marketingkonzept |0 (DE-588)4120696-4 |D s |
| 689 | 0 | |8 2\p |5 DE-604 | |
| 689 | 1 | 0 | |a Beziehungsmarketing |0 (DE-588)4789127-0 |D s |
| 689 | 1 | 1 | |a Verbraucherzufriedenheit |0 (DE-588)4129147-5 |D s |
| 689 | 1 | |8 3\p |5 DE-604 | |
| 700 | 1 | |a Lindgreen, Adam |e Sonstige |4 oth | |
| 700 | 1 | |a Vanhamme, Joëlle |e Sonstige |4 oth | |
| 700 | 1 | |a Beverland, Michael |e Sonstige |4 oth | |
| 856 | 4 | 0 | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=292745 |x Aggregator |3 Volltext |
| 912 | |a ZDB-4-EBA |a ZDB-4-EBU | ||
| 940 | 1 | |q FLA_PDA_EBU | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028384792 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 3\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804175278179614720 |
|---|---|
| any_adam_object | |
| building | Verbundindex |
| bvnumber | BV042958925 |
| collection | ZDB-4-EBA ZDB-4-EBU |
| ctrlnum | (OCoLC)465330045 (DE-599)BVBBV042958925 |
| dewey-full | 658.8/343 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/343 |
| dewey-search | 658.8/343 |
| dewey-sort | 3658.8 3343 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03587nmm a2200649zc 4500</leader><controlfield tag="001">BV042958925</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">151030s2009 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780566092077</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-0-566-09207-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0566092077</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">0-566-09207-7</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)465330045</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV042958925</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/343</subfield><subfield code="2">22</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Memorable customer experiences</subfield><subfield code="b">a research anthology</subfield><subfield code="c">edited by Adam Lindgreen, Joëlle Vanhamme and Michael B. Beverland</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Farnham, England</subfield><subfield code="b">Gower</subfield><subfield code="c">©2009</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xx, 295 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Experiential marketing changes everything! claim the management gurus, but is it really so significant that not joining this race is dangerous? This research anthology investigates different angles of experiential marketing, providing a comprehensive collection of cutting-edge theories and research delivered by companies and experienced by customers</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Cover; Contents; List of Figures; List of Tables; About the Editors; About the Contributors; Introduction; Part I Conceptual Foundations; 1 Experiential Marketing: Understanding the Logic of Memorable Customer Experiences; 2 Experiential Marketing and Brand Experiences: A Conceptual Framework; Part II Brands and Brand Communities; 3 Tally Ho, Chocs Away! The Morgan Motoring Experiences; 4 Hush, It's a Secret: How Trappist Breweries Create and Maintain Images of Authenticity Using Customer Experiences; 5 Brand Communities as Experience Drivers: Empirical Research Findings</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Marketing / Research</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Consumer satisfaction / Evaluation</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing research</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Relationship marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Relationship marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumer satisfaction</subfield><subfield code="x">Evaluation</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing research</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherzufriedenheit</subfield><subfield code="0">(DE-588)4129147-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Erfahrungswissen</subfield><subfield code="0">(DE-588)4388633-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingkonzept</subfield><subfield code="0">(DE-588)4120696-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Beziehungsmarketing</subfield><subfield code="0">(DE-588)4789127-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">1\p</subfield><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Erfahrungswissen</subfield><subfield code="0">(DE-588)4388633-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Marketingkonzept</subfield><subfield code="0">(DE-588)4120696-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Beziehungsmarketing</subfield><subfield code="0">(DE-588)4789127-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Verbraucherzufriedenheit</subfield><subfield code="0">(DE-588)4129147-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">3\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Lindgreen, Adam</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Vanhamme, Joëlle</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Beverland, Michael</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=292745</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBA</subfield><subfield code="a">ZDB-4-EBU</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">FLA_PDA_EBU</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028384792</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">3\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| genre | 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV042958925 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:45Z |
| institution | BVB |
| isbn | 9780566092077 0566092077 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028384792 |
| oclc_num | 465330045 |
| open_access_boolean | |
| physical | 1 Online-Ressource (xx, 295 pages) |
| psigel | ZDB-4-EBA ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Gower |
| record_format | marc |
| spelling | Memorable customer experiences a research anthology edited by Adam Lindgreen, Joëlle Vanhamme and Michael B. Beverland Farnham, England Gower ©2009 1 Online-Ressource (xx, 295 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Experiential marketing changes everything! claim the management gurus, but is it really so significant that not joining this race is dangerous? This research anthology investigates different angles of experiential marketing, providing a comprehensive collection of cutting-edge theories and research delivered by companies and experienced by customers Cover; Contents; List of Figures; List of Tables; About the Editors; About the Contributors; Introduction; Part I Conceptual Foundations; 1 Experiential Marketing: Understanding the Logic of Memorable Customer Experiences; 2 Experiential Marketing and Brand Experiences: A Conceptual Framework; Part II Brands and Brand Communities; 3 Tally Ho, Chocs Away! The Morgan Motoring Experiences; 4 Hush, It's a Secret: How Trappist Breweries Create and Maintain Images of Authenticity Using Customer Experiences; 5 Brand Communities as Experience Drivers: Empirical Research Findings BUSINESS & ECONOMICS / Marketing / Research bisacsh Consumer satisfaction / Evaluation fast Marketing research fast Relationship marketing fast Wirtschaft Relationship marketing Consumer satisfaction Evaluation Marketing research Verbraucherzufriedenheit (DE-588)4129147-5 gnd rswk-swf Erfahrungswissen (DE-588)4388633-4 gnd rswk-swf Marketingkonzept (DE-588)4120696-4 gnd rswk-swf Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Verbraucherverhalten (DE-588)4062644-1 s Erfahrungswissen (DE-588)4388633-4 s Marketingkonzept (DE-588)4120696-4 s 2\p DE-604 Beziehungsmarketing (DE-588)4789127-0 s Verbraucherzufriedenheit (DE-588)4129147-5 s 3\p DE-604 Lindgreen, Adam Sonstige oth Vanhamme, Joëlle Sonstige oth Beverland, Michael Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=292745 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Memorable customer experiences a research anthology BUSINESS & ECONOMICS / Marketing / Research bisacsh Consumer satisfaction / Evaluation fast Marketing research fast Relationship marketing fast Wirtschaft Relationship marketing Consumer satisfaction Evaluation Marketing research Verbraucherzufriedenheit (DE-588)4129147-5 gnd Erfahrungswissen (DE-588)4388633-4 gnd Marketingkonzept (DE-588)4120696-4 gnd Beziehungsmarketing (DE-588)4789127-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4129147-5 (DE-588)4388633-4 (DE-588)4120696-4 (DE-588)4789127-0 (DE-588)4062644-1 (DE-588)4143413-4 |
| title | Memorable customer experiences a research anthology |
| title_auth | Memorable customer experiences a research anthology |
| title_exact_search | Memorable customer experiences a research anthology |
| title_full | Memorable customer experiences a research anthology edited by Adam Lindgreen, Joëlle Vanhamme and Michael B. Beverland |
| title_fullStr | Memorable customer experiences a research anthology edited by Adam Lindgreen, Joëlle Vanhamme and Michael B. Beverland |
| title_full_unstemmed | Memorable customer experiences a research anthology edited by Adam Lindgreen, Joëlle Vanhamme and Michael B. Beverland |
| title_short | Memorable customer experiences |
| title_sort | memorable customer experiences a research anthology |
| title_sub | a research anthology |
| topic | BUSINESS & ECONOMICS / Marketing / Research bisacsh Consumer satisfaction / Evaluation fast Marketing research fast Relationship marketing fast Wirtschaft Relationship marketing Consumer satisfaction Evaluation Marketing research Verbraucherzufriedenheit (DE-588)4129147-5 gnd Erfahrungswissen (DE-588)4388633-4 gnd Marketingkonzept (DE-588)4120696-4 gnd Beziehungsmarketing (DE-588)4789127-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | BUSINESS & ECONOMICS / Marketing / Research Consumer satisfaction / Evaluation Marketing research Relationship marketing Wirtschaft Consumer satisfaction Evaluation Verbraucherzufriedenheit Erfahrungswissen Marketingkonzept Beziehungsmarketing Verbraucherverhalten Aufsatzsammlung |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=292745 |
| work_keys_str_mv | AT lindgreenadam memorablecustomerexperiencesaresearchanthology AT vanhammejoelle memorablecustomerexperiencesaresearchanthology AT beverlandmichael memorablecustomerexperiencesaresearchanthology |