Take their breath away: how imaginative service creates devoted customers
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Bibliographic Details
Main Author: Bell, Chip R. (Author)
Format: Electronic eBook
Language:English
Published: Hoboken John Wiley & Sons 2009
Subjects:
Online Access:Volltext
Item Description:Animation -- Reinvention -- Decoration -- Camouflage -- Concierge -- Partnership -- Cult-Like -- Luxury -- Air -- Air Defense -- Scout's Honor -- Firefighter -- Insight : understanding your customer -- Oversight : assessing your launch pad -- Spotlight : choosing a take-their-breath-away strategy -- Foresight : unearthing potential customer stressors -- Green light : launch lessons for leaders
A guide to creating irrationally loyal customers. This book shows how to create and implement cutting-edge, inspiring concepts that raise the bar for the customer experience and help make the customer the central focus of the organization
Includes bibliographical references and index
Physical Description:1 Online-Ressource (307 pages)
ISBN:9780470485316
0470485310
9780470485323
0470485329
9780470485170
0470485175
1282114522
9781282114524

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