APA (7th ed.) Citation

Sarin, S. (2010). Strategic brand management for B2B markets: A road map for organizational transformation. Response Books.

Chicago Style (17th ed.) Citation

Sarin, Sharad. Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation. New Delhi: Response Books, 2010.

MLA (9th ed.) Citation

Sarin, Sharad. Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation. Response Books, 2010.