Strategic brand management for B2B markets: a road map for organizational transformation
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New Delhi
Response Books
2010
|
| Schriftenreihe: | Response books
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes bibliographical references (pages 250-253) and index Thinking about B2B brands -- Brands and B2B markets : putting things in perspective -- Organizational buying and role of brands : the Indian perspective -- Brand management and B2B marketers : a deeper probe -- Creating corporate brands: the key asset of any B2B brand -- Brand TATA : leadership with trust -- Brand L & T : nation building to building nations -- Brand Infosys : excellence in never-ending symphonic marathon -- Brand communications -- Managing marketing communications for B2B markets -- Websites and B2B brands : a low-cost goldmine lying unexplored -- Holistic brand management -- Holistic brand management : six cases of B2B brands -- The future challenges -- Beyond exports : creating Iindian global brands--reality and possibilities -- Rekindling their aspiration through the idea of brands -- Reflections and afterthoughts This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home. With extensive discussions on the three most respected corporate brands in India--Tata, Larsen & Toubro and Infosys--the author demonstrates how these companies have created value through brands and how their branding initiatives are benchmarks in their journey to success. With three decades of experience as an academician and consultant in B2B Mark |
| Beschreibung: | 1 Online-Ressource (xix, 262 pages) |
| ISBN: | 9788132106654 8132106652 9788132105220 8132105222 9781446270271 1446270270 |
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Datensatz im Suchindex
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| dewey-ones | 658 - General management |
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| discipline | Wirtschaftswissenschaften |
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| isbn | 9788132106654 8132106652 9788132105220 8132105222 9781446270271 1446270270 |
| language | English |
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| spelling | Sarin, Sharad Verfasser aut Strategic brand management for B2B markets a road map for organizational transformation Sharad Sarin New Delhi Response Books 2010 1 Online-Ressource (xix, 262 pages) txt rdacontent c rdamedia cr rdacarrier Response books Includes bibliographical references (pages 250-253) and index Thinking about B2B brands -- Brands and B2B markets : putting things in perspective -- Organizational buying and role of brands : the Indian perspective -- Brand management and B2B marketers : a deeper probe -- Creating corporate brands: the key asset of any B2B brand -- Brand TATA : leadership with trust -- Brand L & T : nation building to building nations -- Brand Infosys : excellence in never-ending symphonic marathon -- Brand communications -- Managing marketing communications for B2B markets -- Websites and B2B brands : a low-cost goldmine lying unexplored -- Holistic brand management -- Holistic brand management : six cases of B2B brands -- The future challenges -- Beyond exports : creating Iindian global brands--reality and possibilities -- Rekindling their aspiration through the idea of brands -- Reflections and afterthoughts This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home. With extensive discussions on the three most respected corporate brands in India--Tata, Larsen & Toubro and Infosys--the author demonstrates how these companies have created value through brands and how their branding initiatives are benchmarks in their journey to success. With three decades of experience as an academician and consultant in B2B Mark Brand name products / Management / India Business BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Brand name products / Management fast Branding (Marketing) fast Product management fast Wirtschaft Branding (Marketing) Brand name products Management Product management Branding (Marketing) India Brand name products India Management Product management India Business-to-Business-Marketing (DE-588)4631075-7 gnd rswk-swf Indien Business-to-Business-Marketing (DE-588)4631075-7 s 1\p DE-604 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=354913 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Sarin, Sharad Strategic brand management for B2B markets a road map for organizational transformation Brand name products / Management / India Business BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Brand name products / Management fast Branding (Marketing) fast Product management fast Wirtschaft Branding (Marketing) Brand name products Management Product management Branding (Marketing) India Brand name products India Management Product management India Business-to-Business-Marketing (DE-588)4631075-7 gnd |
| subject_GND | (DE-588)4631075-7 |
| title | Strategic brand management for B2B markets a road map for organizational transformation |
| title_auth | Strategic brand management for B2B markets a road map for organizational transformation |
| title_exact_search | Strategic brand management for B2B markets a road map for organizational transformation |
| title_full | Strategic brand management for B2B markets a road map for organizational transformation Sharad Sarin |
| title_fullStr | Strategic brand management for B2B markets a road map for organizational transformation Sharad Sarin |
| title_full_unstemmed | Strategic brand management for B2B markets a road map for organizational transformation Sharad Sarin |
| title_short | Strategic brand management for B2B markets |
| title_sort | strategic brand management for b2b markets a road map for organizational transformation |
| title_sub | a road map for organizational transformation |
| topic | Brand name products / Management / India Business BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Brand name products / Management fast Branding (Marketing) fast Product management fast Wirtschaft Branding (Marketing) Brand name products Management Product management Branding (Marketing) India Brand name products India Management Product management India Business-to-Business-Marketing (DE-588)4631075-7 gnd |
| topic_facet | Brand name products / Management / India Business BUSINESS & ECONOMICS / Advertising & Promotion Brand name products / Management Branding (Marketing) Product management Wirtschaft Brand name products Management Branding (Marketing) India Brand name products India Management Product management India Business-to-Business-Marketing Indien |
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