The experience effect: engage your customers with a consistent and memorable brand experience
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
AMACOM
©2010
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes index Foreword: Thoughts from Two Icons -- Foreword: "Just Stick It Between Your Legs" -- Acknowledgments -- Introduction: Marketing Is a Spectator Sport: Observing, Learning, and Then Applying -- Prologue: The Experience Effect in Action: Two Personal Examples -- 1. Buzzwords Need Not Apply: Defining the Experience Effect -- 2. Best Pasta in Town: Positioning the Experience Effect -- 3. Brand Soundtrack: Making the Right Decisions for the Brand -- 4. Not by Numbers Alone: Understanding the Brand's Target Audience -- 5. Kiss a Few Babies: Constructing a Consumer Profile -- 6. Get Emotional: Connecting with Customers on Multiple Levels -- 7. Reach Out and Touch: Mapping Effective and Engaging Touchpoints -- 8. Squishees from Kwik-E-Mart: Activating Touchpoints -- 9. Avoiding the Cookie Cutter: Creating Unique Touchpoints -- 10. Meet Martha, Louis, and Some Elves: Finding Inspiration -- 11. Madonna and Tide: Learning from Celebrities -- 12. Everyone Else Bring Data: Research the Experience Effect -- 13. A Flash of Color: Owning the Experience Effect -- 14. Mind the Gap: Assessing What's Missing on the Brand -- 15. A Room With a View: Keeping the Team on Track -- Afterword: Click-Through: Making it Real "The decision to pay money for a product or service is often based on more than just the product or service itself. Consumers care deeply about the overall experience of the buying process: They respond to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. When all these elements come together to form a seamless experience, the customer is left with a feeling of satisfaction that ultimately builds loyalty. Jim Joseph calls this ideal combination the "experience effect," and in this book he shows how any business can create one for its brand"--Provided by publisher |
| Beschreibung: | 1 Online-Ressource (xviii, 222 pages) |
| ISBN: | 9780814415559 0814415555 |
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| 500 | |a Includes index | ||
| 500 | |a Foreword: Thoughts from Two Icons -- Foreword: "Just Stick It Between Your Legs" -- Acknowledgments -- Introduction: Marketing Is a Spectator Sport: Observing, Learning, and Then Applying -- Prologue: The Experience Effect in Action: Two Personal Examples -- 1. Buzzwords Need Not Apply: Defining the Experience Effect -- 2. Best Pasta in Town: Positioning the Experience Effect -- 3. Brand Soundtrack: Making the Right Decisions for the Brand -- 4. Not by Numbers Alone: Understanding the Brand's Target Audience -- 5. Kiss a Few Babies: Constructing a Consumer Profile -- 6. Get Emotional: Connecting with Customers on Multiple Levels -- 7. Reach Out and Touch: Mapping Effective and Engaging Touchpoints -- 8. Squishees from Kwik-E-Mart: Activating Touchpoints -- 9. Avoiding the Cookie Cutter: Creating Unique Touchpoints -- 10. Meet Martha, Louis, and Some Elves: Finding Inspiration -- 11. Madonna and Tide: Learning from Celebrities -- 12. Everyone Else Bring Data: Research the Experience Effect -- 13. A Flash of Color: Owning the Experience Effect -- 14. Mind the Gap: Assessing What's Missing on the Brand -- 15. A Room With a View: Keeping the Team on Track -- Afterword: Click-Through: Making it Real | ||
| 500 | |a "The decision to pay money for a product or service is often based on more than just the product or service itself. Consumers care deeply about the overall experience of the buying process: They respond to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. When all these elements come together to form a seamless experience, the customer is left with a feeling of satisfaction that ultimately builds loyalty. Jim Joseph calls this ideal combination the "experience effect," and in this book he shows how any business can create one for its brand"--Provided by publisher | ||
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| 650 | 7 | |a Brand loyalty |2 fast | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Customer relations |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Brand loyalty | |
| 650 | 4 | |a Customer relations | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Joseph, Jim |
| author_facet | Joseph, Jim |
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| building | Verbundindex |
| bvnumber | BV042958816 |
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| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV042958816 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:44Z |
| institution | BVB |
| isbn | 9780814415559 0814415555 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028384683 |
| oclc_num | 635960653 |
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| physical | 1 Online-Ressource (xviii, 222 pages) |
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| publishDate | 2010 |
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| spelling | Joseph, Jim Verfasser aut The experience effect engage your customers with a consistent and memorable brand experience Jim Joseph New York AMACOM ©2010 1 Online-Ressource (xviii, 222 pages) txt rdacontent c rdamedia cr rdacarrier Includes index Foreword: Thoughts from Two Icons -- Foreword: "Just Stick It Between Your Legs" -- Acknowledgments -- Introduction: Marketing Is a Spectator Sport: Observing, Learning, and Then Applying -- Prologue: The Experience Effect in Action: Two Personal Examples -- 1. Buzzwords Need Not Apply: Defining the Experience Effect -- 2. Best Pasta in Town: Positioning the Experience Effect -- 3. Brand Soundtrack: Making the Right Decisions for the Brand -- 4. Not by Numbers Alone: Understanding the Brand's Target Audience -- 5. Kiss a Few Babies: Constructing a Consumer Profile -- 6. Get Emotional: Connecting with Customers on Multiple Levels -- 7. Reach Out and Touch: Mapping Effective and Engaging Touchpoints -- 8. Squishees from Kwik-E-Mart: Activating Touchpoints -- 9. Avoiding the Cookie Cutter: Creating Unique Touchpoints -- 10. Meet Martha, Louis, and Some Elves: Finding Inspiration -- 11. Madonna and Tide: Learning from Celebrities -- 12. Everyone Else Bring Data: Research the Experience Effect -- 13. A Flash of Color: Owning the Experience Effect -- 14. Mind the Gap: Assessing What's Missing on the Brand -- 15. A Room With a View: Keeping the Team on Track -- Afterword: Click-Through: Making it Real "The decision to pay money for a product or service is often based on more than just the product or service itself. Consumers care deeply about the overall experience of the buying process: They respond to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. When all these elements come together to form a seamless experience, the customer is left with a feeling of satisfaction that ultimately builds loyalty. Jim Joseph calls this ideal combination the "experience effect," and in this book he shows how any business can create one for its brand"--Provided by publisher BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Brand loyalty fast Branding (Marketing) fast Customer relations fast Wirtschaft Branding (Marketing) Brand loyalty Customer relations Erscheint auch als Druck-Ausgabe, Hardcover 978-0-8144-1554-2 Erscheint auch als Druck-Ausgabe, Hardcover 0-8144-1554-7 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=321662 Aggregator Volltext |
| spellingShingle | Joseph, Jim The experience effect engage your customers with a consistent and memorable brand experience BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Brand loyalty fast Branding (Marketing) fast Customer relations fast Wirtschaft Branding (Marketing) Brand loyalty Customer relations |
| title | The experience effect engage your customers with a consistent and memorable brand experience |
| title_auth | The experience effect engage your customers with a consistent and memorable brand experience |
| title_exact_search | The experience effect engage your customers with a consistent and memorable brand experience |
| title_full | The experience effect engage your customers with a consistent and memorable brand experience Jim Joseph |
| title_fullStr | The experience effect engage your customers with a consistent and memorable brand experience Jim Joseph |
| title_full_unstemmed | The experience effect engage your customers with a consistent and memorable brand experience Jim Joseph |
| title_short | The experience effect |
| title_sort | the experience effect engage your customers with a consistent and memorable brand experience |
| title_sub | engage your customers with a consistent and memorable brand experience |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Brand loyalty fast Branding (Marketing) fast Customer relations fast Wirtschaft Branding (Marketing) Brand loyalty Customer relations |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Brand loyalty Branding (Marketing) Customer relations Wirtschaft |
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