Why customers really buy: uncovering the emotional triggers that drive sales
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Franklin Lakes, NJ
Career Press
c2009
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes index Part I - Discovering the Power of Emotion -- - Part II - Putting Emotional Triggers to Work-Sales -- - Part III - Putting Emotional Triggers to Work-Marketing -- - Part IV - Putting Emotional Triggers to Work-Customer Relationships -- - Part V - Integrating Emotional Logic |
| Beschreibung: | 1 Online-Ressource (256 p.) |
| ISBN: | 9781601637888 1601637888 9781601630414 1601630417 |
Internformat
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| 245 | 1 | 0 | |a Why customers really buy |b uncovering the emotional triggers that drive sales |c by Linda Goodman and Michelle Helin |
| 264 | 1 | |a Franklin Lakes, NJ |b Career Press |c c2009 | |
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| 500 | |a Includes index | ||
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| 650 | 4 | |a Wirtschaft | |
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Datensatz im Suchindex
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| dewey-full | 658.8/342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/342 |
| dewey-search | 658.8/342 |
| dewey-sort | 3658.8 3342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV042958801 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:44Z |
| institution | BVB |
| isbn | 9781601637888 1601637888 9781601630414 1601630417 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028384669 |
| oclc_num | 703156020 |
| open_access_boolean | |
| owner | DE-1046 DE-1047 |
| owner_facet | DE-1046 DE-1047 |
| physical | 1 Online-Ressource (256 p.) |
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| publishDate | 2009 |
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| publisher | Career Press |
| record_format | marc |
| spelling | Goodman, Linda Verfasser aut Why customers really buy uncovering the emotional triggers that drive sales by Linda Goodman and Michelle Helin Franklin Lakes, NJ Career Press c2009 1 Online-Ressource (256 p.) txt rdacontent c rdamedia cr rdacarrier Includes index Part I - Discovering the Power of Emotion -- - Part II - Putting Emotional Triggers to Work-Sales -- - Part III - Putting Emotional Triggers to Work-Marketing -- - Part IV - Putting Emotional Triggers to Work-Customer Relationships -- - Part V - Integrating Emotional Logic BUSINESS & ECONOMICS / Consumer Behavior bisacsh Consumer behavior fast Marketing / Psychological aspects fast Psychologie Wirtschaft Consumer behavior Marketing Psychological aspects Helin, Michelle Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=355683 Aggregator Volltext |
| spellingShingle | Goodman, Linda Why customers really buy uncovering the emotional triggers that drive sales BUSINESS & ECONOMICS / Consumer Behavior bisacsh Consumer behavior fast Marketing / Psychological aspects fast Psychologie Wirtschaft Consumer behavior Marketing Psychological aspects |
| title | Why customers really buy uncovering the emotional triggers that drive sales |
| title_auth | Why customers really buy uncovering the emotional triggers that drive sales |
| title_exact_search | Why customers really buy uncovering the emotional triggers that drive sales |
| title_full | Why customers really buy uncovering the emotional triggers that drive sales by Linda Goodman and Michelle Helin |
| title_fullStr | Why customers really buy uncovering the emotional triggers that drive sales by Linda Goodman and Michelle Helin |
| title_full_unstemmed | Why customers really buy uncovering the emotional triggers that drive sales by Linda Goodman and Michelle Helin |
| title_short | Why customers really buy |
| title_sort | why customers really buy uncovering the emotional triggers that drive sales |
| title_sub | uncovering the emotional triggers that drive sales |
| topic | BUSINESS & ECONOMICS / Consumer Behavior bisacsh Consumer behavior fast Marketing / Psychological aspects fast Psychologie Wirtschaft Consumer behavior Marketing Psychological aspects |
| topic_facet | BUSINESS & ECONOMICS / Consumer Behavior Consumer behavior Marketing / Psychological aspects Psychologie Wirtschaft Marketing Psychological aspects |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=355683 |
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