Analyzing the cultural diversity of consumers in the global marketplace:
"This book explores the strategies associated with promoting products and services to a culturally-diverse target market, providing innovative solutions for global brands"..
Saved in:
| Other Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hershey, PA
Business Science Reference
[2015]
|
| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Premier reference source |
| Subjects: | |
| Summary: | "This book explores the strategies associated with promoting products and services to a culturally-diverse target market, providing innovative solutions for global brands".. |
| Item Description: | Includes bibliographical references (pages 346-393) and index |
| Physical Description: | xxv, 403 Seiten Illustrationen, Diagramme 29 cm |
| ISBN: | 9781466682627 |
Staff View
MARC
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| 245 | 1 | 0 | |a Analyzing the cultural diversity of consumers in the global marketplace |c Juan Miguel Alcantara-Pilar, Salvador del Barrio-Garcia, Esmeralda Crespo-Almendros, and Lucia Porcu, editors |
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| isbn | 9781466682627 |
| language | English |
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| physical | xxv, 403 Seiten Illustrationen, Diagramme 29 cm |
| publishDate | 2015 |
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| publisher | Business Science Reference |
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| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source |
| spelling | Analyzing the cultural diversity of consumers in the global marketplace Juan Miguel Alcantara-Pilar, Salvador del Barrio-Garcia, Esmeralda Crespo-Almendros, and Lucia Porcu, editors Hershey, PA Business Science Reference [2015] © 2015 xxv, 403 Seiten Illustrationen, Diagramme 29 cm txt rdacontent n rdamedia nc rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source Includes bibliographical references (pages 346-393) and index "This book explores the strategies associated with promoting products and services to a culturally-diverse target market, providing innovative solutions for global brands".. Consumer behavior Cross-cultural studies Marketing Cross-cultural studies Consumers Cross-cultural studies 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Alcántara-Pilar, Juan Miguel edt Barrio-García, Salvador del (DE-588)1076478832 edt Porcu, Lucia edt Erscheint auch als Online-Ausgabe 9781466682634 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Analyzing the cultural diversity of consumers in the global marketplace Consumer behavior Cross-cultural studies Marketing Cross-cultural studies Consumers Cross-cultural studies |
| subject_GND | (DE-588)4143413-4 |
| title | Analyzing the cultural diversity of consumers in the global marketplace |
| title_auth | Analyzing the cultural diversity of consumers in the global marketplace |
| title_exact_search | Analyzing the cultural diversity of consumers in the global marketplace |
| title_full | Analyzing the cultural diversity of consumers in the global marketplace Juan Miguel Alcantara-Pilar, Salvador del Barrio-Garcia, Esmeralda Crespo-Almendros, and Lucia Porcu, editors |
| title_fullStr | Analyzing the cultural diversity of consumers in the global marketplace Juan Miguel Alcantara-Pilar, Salvador del Barrio-Garcia, Esmeralda Crespo-Almendros, and Lucia Porcu, editors |
| title_full_unstemmed | Analyzing the cultural diversity of consumers in the global marketplace Juan Miguel Alcantara-Pilar, Salvador del Barrio-Garcia, Esmeralda Crespo-Almendros, and Lucia Porcu, editors |
| title_short | Analyzing the cultural diversity of consumers in the global marketplace |
| title_sort | analyzing the cultural diversity of consumers in the global marketplace |
| topic | Consumer behavior Cross-cultural studies Marketing Cross-cultural studies Consumers Cross-cultural studies |
| topic_facet | Consumer behavior Cross-cultural studies Marketing Cross-cultural studies Consumers Cross-cultural studies Aufsatzsammlung |
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