APA (7th ed.) Citation

Alcántara-Pilar, J. M., Barrio-García, S. d., & Porcu, L. (2015). Analyzing the cultural diversity of consumers in the global marketplace. Business Science Reference.

Chicago Style (17th ed.) Citation

Alcántara-Pilar, Juan Miguel, Salvador del Barrio-García, and Lucia Porcu. Analyzing the Cultural Diversity of Consumers in the Global Marketplace. Hershey, PA: Business Science Reference, 2015.

MLA (9th ed.) Citation

Alcántara-Pilar, Juan Miguel, et al. Analyzing the Cultural Diversity of Consumers in the Global Marketplace. Business Science Reference, 2015.