Management of innovation and product development: integrating business and technological perspectives
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; Heidelberg [u.a.]
Springer
2016
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVI, 377 S. graph. Darst. |
| ISBN: | 1447167228 9781447167228 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV042936774 | ||
| 003 | DE-604 | ||
| 005 | 20151104 | ||
| 007 | t | ||
| 008 | 151020s2016 d||| |||| 00||| eng d | ||
| 020 | |a 1447167228 |c hbk. |9 1-4471-6722-8 | ||
| 020 | |a 9781447167228 |c hbk. |9 978-1-4471-6722-8 | ||
| 035 | |a (OCoLC)931822014 | ||
| 035 | |a (DE-599)BSZ446224634 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-355 | ||
| 084 | |a QP 210 |0 (DE-625)141841: |2 rvk | ||
| 100 | 1 | |a Cantamessa, Marco |d 1966- |e Verfasser |0 (DE-588)173954391 |4 aut | |
| 245 | 1 | 0 | |a Management of innovation and product development |b integrating business and technological perspectives |c Marco Cantamessa ; Francesca Montagna |
| 264 | 1 | |a London ; Heidelberg [u.a.] |b Springer |c 2016 | |
| 300 | |a XVI, 377 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Ingenieurwissenschaften | |
| 650 | 4 | |a Engineering design | |
| 650 | 4 | |a Operations research | |
| 650 | 4 | |a Engineering | |
| 650 | 0 | 7 | |a Operations Research |0 (DE-588)4043586-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Innovation |0 (DE-588)4027089-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Produktentwicklung |0 (DE-588)4139402-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Innovationsmanagement |0 (DE-588)4161817-8 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Innovation |0 (DE-588)4027089-0 |D s |
| 689 | 0 | 1 | |a Innovationsmanagement |0 (DE-588)4161817-8 |D s |
| 689 | 0 | 2 | |a Produktentwicklung |0 (DE-588)4139402-1 |D s |
| 689 | 0 | 3 | |a Operations Research |0 (DE-588)4043586-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Montagna, Francesca |e Verfasser |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-4471-6723-5 |
| 856 | 4 | 2 | |m Digitalisierung UB Regensburg - ADAM Catalogue Enrichment |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028363410&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028363410 | ||
Datensatz im Suchindex
| _version_ | 1804175245291028480 |
|---|---|
| adam_text | Contents
1 Innovation in Business and Society................................ 1
1.1 Defining Innovation............................................ 2
1.2 Risk and Reward in the Innovation Process...................... 7
1.3 The Social Impact of Technological Innovation................. 12
References.......................................................... 15
2 Technological Knowledge and Organizational Learning............... 17
2.1 Knowledge in Technology and in Science........................ 17
2.2 An Evolutionary Theory of the Firm............................ 21
2.3 Competitive Advantage Explained............................... 25
2.4 Organizational Learning....................................... 27
References.......................................................... 29
3 The Many Types of Innovation...................................... 31
3.1 The Determinants of Innovation................................ 31
3.2 Technological Paradigms....................................... 34
3.3 A Taxonomy for Technological Innovation....................... 37
3.4 The Puzzling Nature of Disruptive Innovation.................. 40
3.4.1 Incumbents Can Be Unable to
Join the Emerging Paradigm............................ 40
3.4.2 Incumbents Tend to Neglect Emerging Markets........ 42
3.4.3 Incumbents and Entrants Have Different Goals.......... 44
3.4.4 Incumbents’ Need for Ambidexterity.................... 45
3.5 When Radical Innovation Does not Disrupt...................... 46
3.5.1 S-Curves Can Be Misleading............................ 46
3.5.2 Localized Technological Change........................ 48
3.5.3 Appropriability Regimes and Complementary Assets ... 49
3.6 Strategies for Incumbents, Strategies for Entrants............ 50
References.......................................................... 51
xi
XU
Contents
4 The Dynamics of Innovation........................................ 53
4.1 The Product Lifecycle—S-Curves and Diffusion.................. 53
4.2 The Incubation Period and the Hype Effect..................... 54
4.3 Diffusion S֊Curves and Customer Segments...................... 56
4.4 Timing of Entry and Firm-Mover Advantage...................... 58
4.5 The Role of the Dominant Design............................... 60
4.5.1 Dominant Designs and the Technology Lifecycle .... 61
4.5.2 The Emergence and Lock-in of Dominant Designs ... 62
4.5.3 Dominant Designs and Vertical Integration.......... 64
4.5.4 Dominant Designs in Process Industries
and in Services....................................... 66
4.5.5 Limitations of Abernathy and Utterback’s Model .... 67
4.6 Innovation Beyond Product Performance......................... 68
4.7 Standards and the Dynamics of Innovation...................... 72
4.7.1 Defining a Standard................................... 72
4.7.2 How Do Standards Arise?............................... 74
4.7.3 Strategies for Imposing Proprietary Standards...... 76
References........................................................... 79
5 Fundamentals of Technology Forecasting............................... 81
5.1 The Case of Revolutionary Change.............................. 81
5.2 The Case of Evolutionary Change............................... 83
References........................................................... 86
6 The Many Approaches to Innovation Strategy........................... 87
6.1 Which Approach Should Be Followed When Thinking
of Innovation Strategy?....................................... 87
6.2 Innovation and Product Portfolio Management................... 89
6.3 Innovation Strategy and the Theory of
Competitive Advantage......................................... 92
6.3.1 Competitive Advantage, the Five Forces
and Generic Strategies................................ 92
6.3.2 Competitive Advantage and Innovation Strategy...... 95
6.4 Intellectual Property Rights and Competitive Advantage..... 97
6.4.1 Patents............................................... 97
6.4.2 A Strategy for Intellectual Property................. 100
6.4.3 Emerging Issues in Intellectual Property
Management........................................... 104
6.5 Shaping Strategies........................................... 107
Contents
xiii
6.6 Innovation and the Resource-Based View................... 108
6.6.1 The Basics of the Resource-Based View
in Corporate Strategy............................... 108
6.6.2 Bridging the Core Competencies and Competitive
Advantage Approaches................................ 110
References........................................................ 113
7 Business Model Innovation ......................................... 115
7.1 What Is a Business Model.................................... 115
7.2 Representing a Business Model from the Perspective
of a Single Firm—The “Business Model Canvas”.............. 117
7.2.1 The Main Elements of the Business Model Canvas... 117
7.2.2 Using the Canvas in Practice........................ 123
7.2.3 Understanding the Coherence of the
Business Model...................................... 127
7.3 Representing a Business Model from the Perspective
of a Value System—E3value................................... 130
References........................................................ 134
8 Innovation Strategy as the Management of Competencies............. 137
8.1 Mapping and Planning a Competency Portfolio................. 137
8.2 Internal Research and Development........................... 140
8.2.1 The Uncertain Relationship Between R D
Expenditure and Corporate Performance............... 140
8.2.2 Some Typical Features of R D Activity............... 142
8.2.3 Positioning R D Activity in Large Firms............. 143
8.3 Technology Acquisitions..................................... 146
8.4 Corporate Venturing......................................... 149
8.5 Hiring Human Resources...................................... 150
8.6 Non-equity Strategic Alliances.............................. 151
8.7 Equity-Based Alliances and Joint Ventures................... 152
8.8 Co-development.............................................. 153
8.9 Open Innovation............................................. 155
8.10 Complete Outsourcing........................................ 159
References........................................................ 160
9 Innovation Strategy as Project Portfolio Management................ 163
9.1 Project Portfolio Management in Perspective................. 163
9.2 Categorizing Projects and Defining Roadmaps................. 164
9.2.1 Platform Product Development........................ 166
9.2.2 Technology Roadmapping.............................. 167
9.3 Defining a Process for Project Evaluation................... 170
XIV
Contents
9.4 Project Selection.......................................... 173
9.4.1 Top-Down Versus Bottom-Up Selection................ 174
9.4.2 Financial Methods for Project Selection............ 174
9.4.3 Optimization Methods............................... 182
9.4.4 Multicriteria Methods.............................. 183
9.4.5 Mapping Methods.................................... 185
9.5 Best Practice in Project Portfolio Management.............. 186
References....................................................... 187
10 Organizing Product Development Activities......................... 189
10.1 What Do We Know of Organizations Engaged
in Innovation Activities?.................................. 191
10.1.1 The Role of Literature and Formalized Knowledge ... 192
10.1.2 The Role of Interpersonal Communication............. 193
10.1.3 The Role of Technological Gatekeepers............... 195
10.1.4 The Role of Innovators............................. 198
10.1.5 Space and Office Layout.............................. 199
10.2 Organizational Design...................................... 201
10.3 The Influence of Globalization............................... 204
10.4 Project Staffing............................................. 205
References......................................................... 206
11 The Product Development Process................................. 209
11.1 The Main Phases in Product Development Processes............. 210
11.2 Some Peculiar Features of the Product Development
Process...................................................... 213
11.3 From Sequence to Concurrency................................. 213
11.4 Tradeoffs in the Product Development Process................. 217
11.5 The Role of Information Technology........................... 221
11.6 Flexibility and Agility in Product Development............... 224
11.7 Set-Based Concurrent Engineering............................. 228
References. ..................................................... 229
12 Project Management for Product Development......... ............. 231
12.1 The Nature of Activities and Resources in
Product Development Projects................................. 231
12.2 The Management of Iterations................................. 234
12.2.1 Identifying Circuits and Iterations.................. 235
12.2.2 Managing Circuits and Iterations..................... 237
12.3 Project Scheduling.......................................... 239
12.3.1 Scheduling with Infinite Resources................... 239
12.3.2 Project Crashing................................... 240
12.3.3 Finite Resources Scheduling.......................... 241
References......................................................... 245
Contents
XV
13 From Market Research to Product Positioning........................... 247
13.1 Customer-Driven Product Development............................. 247
13.2 Defining the Market............................................. 249
13.3 Capturing the Purchasing Process................................ 251
13.4 Modeling Consumers’ Perceptual Space............................ 253
13.4.1 Kano’s Model of Needs Satisfaction..................... 254
13.4.2 Needs Hierarchies in the Perceptual Space.............. 255
13.4.3 Eliciting Tertiary Needs............................... 256
13.4.4 From Tertiary to Secondary Needs....................... 260
13.4.5 From Secondary to Primary Needs........................ 260
13.4.6 Perceptual Mapping..................................... 264
13.5 Pricing......................................................... 267
13.6 Product Positioning............................................ 269
13.6.1 Horizontal Differentiation............................. 269
13.6.2 Vertical Differentiation............................... 270
13.7 Demand Forecasting.............................................. 274
13.7.1 Demand in Stationary Markets........................... 274
13.7.2 Demand Subject to Diffusion Phenomena.................. 276
13.7.3 Market Share........................................... 284
References............................................................ 287
14 Specifying the Product................................................ 289
14.1 Information Required for Product Specification.................. 291
14.2 Acquiring Specifications Through User-Centered Design........ 293
14.3 Analyzing the Requirements of Multiple Stakeholders............. 299
14.4 Quality Function Deployment.................................... 300
14.5 Product Costing................................................ 305
14.5.1 Traditional Costing and Target Costing................. 305
14.5.2 Cost Estimating........................................ 308
14.5.3 Cost Estimating with Learning Effects.................. 311
14.5.4 Life-Cycle Costing..................................... 315
References............................................................ 319
15 Designing the Product................................................. 321
15.1 Some Theoretical Foundations of Design.......................... 321
15.1.1 Design as the Cognitive Process of Technology....... 321
15.1.2 Simon and the “Sciences of the Artificial”............. 322
15.1.3 Some Perspectives Coming from the
“Science of Design”.................................... 325
15.1.4 Normative Models from “Design Science”................. 331
15.1.5 Methods Supporting Conceptual Design................... 334
References............................................................ 350
XVI
Contents
16 Design and Redesign of Product Architecture...................... 353
16.1 Defining Product Architecture............................... 353
16.1.1 Product Performance................................. 355
16.1.2 Product Change...................................... 355
16.1.3 Product Variety..................................... 357
16.1.4 Standardization..................................... 358
16.1.5 Influence on the Organization
and on the Supply Chain .......................... 358
16.2 The Design of Product Architecture........................ 359
16.3 Designing Platform-Based Product Architectures.............. 363
16.4 Designing Modular Product Architectures..................... 365
16.5 Value Analysis and Value Engineering........................ 367
16.5.1 Phase 1—Obtaining the Same Product
at a Lower Cost..................................... 369
16.5.2 Phase 2—Obtaining the Same Functions
at a Lower Cost..................................... 370
16.5.3 Phase 3—Obtaining the Required Functions
at a Low Cost....................................... 371
16.5.4 Phase 4—Extending the Results Horizontally.......... 373
16.6 Variety Reduction........................................... 374
References........................................................ 377
|
| any_adam_object | 1 |
| author | Cantamessa, Marco 1966- Montagna, Francesca |
| author_GND | (DE-588)173954391 |
| author_facet | Cantamessa, Marco 1966- Montagna, Francesca |
| author_role | aut aut |
| author_sort | Cantamessa, Marco 1966- |
| author_variant | m c mc f m fm |
| building | Verbundindex |
| bvnumber | BV042936774 |
| classification_rvk | QP 210 |
| ctrlnum | (OCoLC)931822014 (DE-599)BSZ446224634 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01997nam a2200469 c 4500</leader><controlfield tag="001">BV042936774</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20151104 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">151020s2016 d||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1447167228</subfield><subfield code="c">hbk.</subfield><subfield code="9">1-4471-6722-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781447167228</subfield><subfield code="c">hbk.</subfield><subfield code="9">978-1-4471-6722-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)931822014</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BSZ446224634</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-355</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 210</subfield><subfield code="0">(DE-625)141841:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Cantamessa, Marco</subfield><subfield code="d">1966-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)173954391</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Management of innovation and product development</subfield><subfield code="b">integrating business and technological perspectives</subfield><subfield code="c">Marco Cantamessa ; Francesca Montagna</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London ; Heidelberg [u.a.]</subfield><subfield code="b">Springer</subfield><subfield code="c">2016</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVI, 377 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Ingenieurwissenschaften</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Engineering design</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Operations research</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Engineering</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Operations Research</subfield><subfield code="0">(DE-588)4043586-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Innovation</subfield><subfield code="0">(DE-588)4027089-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Produktentwicklung</subfield><subfield code="0">(DE-588)4139402-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Innovationsmanagement</subfield><subfield code="0">(DE-588)4161817-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Innovation</subfield><subfield code="0">(DE-588)4027089-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Innovationsmanagement</subfield><subfield code="0">(DE-588)4161817-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Produktentwicklung</subfield><subfield code="0">(DE-588)4139402-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Operations Research</subfield><subfield code="0">(DE-588)4043586-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Montagna, Francesca</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-1-4471-6723-5</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung UB Regensburg - ADAM Catalogue Enrichment</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028363410&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028363410</subfield></datafield></record></collection> |
| id | DE-604.BV042936774 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:13:13Z |
| institution | BVB |
| isbn | 1447167228 9781447167228 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028363410 |
| oclc_num | 931822014 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR |
| owner_facet | DE-355 DE-BY-UBR |
| physical | XVI, 377 S. graph. Darst. |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Springer |
| record_format | marc |
| spelling | Cantamessa, Marco 1966- Verfasser (DE-588)173954391 aut Management of innovation and product development integrating business and technological perspectives Marco Cantamessa ; Francesca Montagna London ; Heidelberg [u.a.] Springer 2016 XVI, 377 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Ingenieurwissenschaften Engineering design Operations research Engineering Operations Research (DE-588)4043586-6 gnd rswk-swf Innovation (DE-588)4027089-0 gnd rswk-swf Produktentwicklung (DE-588)4139402-1 gnd rswk-swf Innovationsmanagement (DE-588)4161817-8 gnd rswk-swf Innovation (DE-588)4027089-0 s Innovationsmanagement (DE-588)4161817-8 s Produktentwicklung (DE-588)4139402-1 s Operations Research (DE-588)4043586-6 s DE-604 Montagna, Francesca Verfasser aut Erscheint auch als Online-Ausgabe 978-1-4471-6723-5 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028363410&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Cantamessa, Marco 1966- Montagna, Francesca Management of innovation and product development integrating business and technological perspectives Ingenieurwissenschaften Engineering design Operations research Engineering Operations Research (DE-588)4043586-6 gnd Innovation (DE-588)4027089-0 gnd Produktentwicklung (DE-588)4139402-1 gnd Innovationsmanagement (DE-588)4161817-8 gnd |
| subject_GND | (DE-588)4043586-6 (DE-588)4027089-0 (DE-588)4139402-1 (DE-588)4161817-8 |
| title | Management of innovation and product development integrating business and technological perspectives |
| title_auth | Management of innovation and product development integrating business and technological perspectives |
| title_exact_search | Management of innovation and product development integrating business and technological perspectives |
| title_full | Management of innovation and product development integrating business and technological perspectives Marco Cantamessa ; Francesca Montagna |
| title_fullStr | Management of innovation and product development integrating business and technological perspectives Marco Cantamessa ; Francesca Montagna |
| title_full_unstemmed | Management of innovation and product development integrating business and technological perspectives Marco Cantamessa ; Francesca Montagna |
| title_short | Management of innovation and product development |
| title_sort | management of innovation and product development integrating business and technological perspectives |
| title_sub | integrating business and technological perspectives |
| topic | Ingenieurwissenschaften Engineering design Operations research Engineering Operations Research (DE-588)4043586-6 gnd Innovation (DE-588)4027089-0 gnd Produktentwicklung (DE-588)4139402-1 gnd Innovationsmanagement (DE-588)4161817-8 gnd |
| topic_facet | Ingenieurwissenschaften Engineering design Operations research Engineering Operations Research Innovation Produktentwicklung Innovationsmanagement |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028363410&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT cantamessamarco managementofinnovationandproductdevelopmentintegratingbusinessandtechnologicalperspectives AT montagnafrancesca managementofinnovationandproductdevelopmentintegratingbusinessandtechnologicalperspectives |