Marketing metrics: the manager's guide to measuring marketing performance
Gespeichert in:
| Hauptverfasser: | , , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle River, New Jersey
Pearson Education, Inc.
[2016]
|
| Ausgabe: | Third edition |
| Schlagworte: | |
| Beschreibung: | Die erste Ausgabe erschien 2006 unter dem Titel "Marketing metrics: 50+ metrics every executive should master". - Literaturverzeichnis Seite 417-420 |
| Beschreibung: | xv, 439 Seiten Diagramme |
| ISBN: | 9780134085968 0134085965 |
Internformat
MARC
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| 245 | 1 | 0 | |a Marketing metrics |b the manager's guide to measuring marketing performance |c Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein |
| 250 | |a Third edition | ||
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Datensatz im Suchindex
| _version_ | 1804175236841603072 |
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| any_adam_object | |
| author | Bendle, Neil T. Farris, Paul W. Pfeifer, Phillip E. Reibstein, David J. |
| author_GND | (DE-588)1098159543 (DE-588)142526290 (DE-588)170034275 (DE-588)171714709 |
| author_facet | Bendle, Neil T. Farris, Paul W. Pfeifer, Phillip E. Reibstein, David J. |
| author_role | aut aut aut aut |
| author_sort | Bendle, Neil T. |
| author_variant | n t b nt ntb p w f pw pwf p e p pe pep d j r dj djr |
| building | Verbundindex |
| bvnumber | BV042930941 |
| classification_rvk | QP 610 QP 611 QP 612 |
| ctrlnum | (OCoLC)929125091 (DE-599)BVBBV042930941 |
| discipline | Wirtschaftswissenschaften |
| edition | Third edition |
| format | Book |
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| id | DE-604.BV042930941 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:05Z |
| institution | BVB |
| isbn | 9780134085968 0134085965 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028357747 |
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| physical | xv, 439 Seiten Diagramme |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Pearson Education, Inc. |
| record_format | marc |
| spelling | Bendle, Neil T. Verfasser (DE-588)1098159543 aut Marketing metrics the manager's guide to measuring marketing performance Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein Third edition Upper Saddle River, New Jersey Pearson Education, Inc. [2016] xv, 439 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Die erste Ausgabe erschien 2006 unter dem Titel "Marketing metrics: 50+ metrics every executive should master". - Literaturverzeichnis Seite 417-420 Mathematisches Modell (DE-588)4114528-8 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Kennzahl (DE-588)4114166-0 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marketingforschung (DE-588)4200055-5 s Mathematisches Modell (DE-588)4114528-8 s DE-604 Marketingmanagement (DE-588)4168907-0 s Kennzahl (DE-588)4114166-0 s Farris, Paul W. Verfasser (DE-588)142526290 aut Pfeifer, Phillip E. Verfasser (DE-588)170034275 aut Reibstein, David J. Verfasser (DE-588)171714709 aut |
| spellingShingle | Bendle, Neil T. Farris, Paul W. Pfeifer, Phillip E. Reibstein, David J. Marketing metrics the manager's guide to measuring marketing performance Mathematisches Modell (DE-588)4114528-8 gnd Marketingmanagement (DE-588)4168907-0 gnd Kennzahl (DE-588)4114166-0 gnd Marketingforschung (DE-588)4200055-5 gnd |
| subject_GND | (DE-588)4114528-8 (DE-588)4168907-0 (DE-588)4114166-0 (DE-588)4200055-5 |
| title | Marketing metrics the manager's guide to measuring marketing performance |
| title_auth | Marketing metrics the manager's guide to measuring marketing performance |
| title_exact_search | Marketing metrics the manager's guide to measuring marketing performance |
| title_full | Marketing metrics the manager's guide to measuring marketing performance Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein |
| title_fullStr | Marketing metrics the manager's guide to measuring marketing performance Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein |
| title_full_unstemmed | Marketing metrics the manager's guide to measuring marketing performance Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein |
| title_short | Marketing metrics |
| title_sort | marketing metrics the manager s guide to measuring marketing performance |
| title_sub | the manager's guide to measuring marketing performance |
| topic | Mathematisches Modell (DE-588)4114528-8 gnd Marketingmanagement (DE-588)4168907-0 gnd Kennzahl (DE-588)4114166-0 gnd Marketingforschung (DE-588)4200055-5 gnd |
| topic_facet | Mathematisches Modell Marketingmanagement Kennzahl Marketingforschung |
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