Brands: interdisciplinary perspectives
Saved in:
| Format: | Electronic eBook |
|---|---|
| Language: | English |
| Published: |
London
Routledge
2015
|
| Series: | Routledge interpretive marketing research series
19 |
| Subjects: | |
| Online Access: | BSB01 UBG01 UER01 Volltext |
| Item Description: | Includes index |
| Physical Description: | 1 Online-Ressource (xiii, 375 Seiten) |
| ISBN: | 9781315765808 |
| DOI: | 10.4324/9781315765808 |
Staff View
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| discipline | Wirtschaftswissenschaften |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:12:59Z |
| institution | BVB |
| isbn | 9781315765808 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028353608 |
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| physical | 1 Online-Ressource (xiii, 375 Seiten) |
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| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Routledge |
| record_format | marc |
| series | Routledge interpretive marketing research series |
| series2 | Routledge interpretive marketing research series |
| spelling | Brands interdisciplinary perspectives edited by Jonathan E. Schroeder London Routledge 2015 2015 1 Online-Ressource (xiii, 375 Seiten) txt rdacontent c rdamedia cr rdacarrier Routledge interpretive marketing research series 19 Includes index Branding (Marketing) Brand name products Product management Schroeder, Jonathan E. 1962- Sonstige (DE-588)134238028 oth Erscheint auch als Druck-Ausgabe, Hardcover 978-1-138-78796-4 Routledge interpretive marketing research series 19 (DE-604)BV041411679 19 https://doi.org/10.4324/9781315765808 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Brands interdisciplinary perspectives Routledge interpretive marketing research series Branding (Marketing) Brand name products Product management |
| title | Brands interdisciplinary perspectives |
| title_auth | Brands interdisciplinary perspectives |
| title_exact_search | Brands interdisciplinary perspectives |
| title_full | Brands interdisciplinary perspectives edited by Jonathan E. Schroeder |
| title_fullStr | Brands interdisciplinary perspectives edited by Jonathan E. Schroeder |
| title_full_unstemmed | Brands interdisciplinary perspectives edited by Jonathan E. Schroeder |
| title_short | Brands |
| title_sort | brands interdisciplinary perspectives |
| title_sub | interdisciplinary perspectives |
| topic | Branding (Marketing) Brand name products Product management |
| topic_facet | Branding (Marketing) Brand name products Product management |
| url | https://doi.org/10.4324/9781315765808 |
| volume_link | (DE-604)BV041411679 |
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