Brands: interdisciplinary perspectives
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
London
Routledge
2015
|
| Schriftenreihe: | Routledge interpretive marketing research series
19 |
| Schlagworte: | |
| Online-Zugang: | BSB01 UBG01 UER01 Volltext |
| Beschreibung: | Includes index |
| Beschreibung: | 1 Online-Ressource (xiii, 375 Seiten) |
| ISBN: | 9781315765808 |
| DOI: | 10.4324/9781315765808 |
Internformat
MARC
| LEADER | 00000nmm a2200000zcb4500 | ||
|---|---|---|---|
| 001 | BV042926423 | ||
| 003 | DE-604 | ||
| 005 | 20240206 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 151014s2015 |||| o||u| ||||||eng d | ||
| 020 | |a 9781315765808 |c Online |9 978-1-315-76580-8 | ||
| 024 | 7 | |a 10.4324/9781315765808 |2 doi | |
| 035 | |a (ZDB-38-EBR)ebr10994932 | ||
| 035 | |a (OCoLC)909655928 | ||
| 035 | |a (DE-599)BVBBV042926423 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-29 |a DE-473 |a DE-12 | ||
| 082 | 0 | |a 658.8/27 |2 23 | |
| 245 | 1 | 0 | |a Brands |b interdisciplinary perspectives |c edited by Jonathan E. Schroeder |
| 264 | 1 | |a London |b Routledge |c 2015 | |
| 264 | 4 | |c 2015 | |
| 300 | |a 1 Online-Ressource (xiii, 375 Seiten) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 1 | |a Routledge interpretive marketing research series |v 19 | |
| 500 | |a Includes index | ||
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Brand name products | |
| 650 | 4 | |a Product management | |
| 700 | 1 | |a Schroeder, Jonathan E. |d 1962- |e Sonstige |0 (DE-588)134238028 |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 978-1-138-78796-4 |
| 830 | 0 | |a Routledge interpretive marketing research series |v 19 |w (DE-604)BV041411679 |9 19 | |
| 856 | 4 | 0 | |u https://doi.org/10.4324/9781315765808 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-7-TFC |a ZDB-38-EBR |a ZDB-30-PQE | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028353608 | ||
| 966 | e | |u https://ebookcentral.proquest.com/lib/bsb/detail.action?docID=1873824 |l BSB01 |p ZDB-30-PQE |q BSB_PDA_EBR_Kauf |x Aggregator |3 Volltext | |
| 966 | e | |u https://doi.org/10.4324/9781315765808 |l UBG01 |p ZDB-7-TFC |q UBG_PDA_TFC_Kauf16 |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4324/9781315765808 |l UER01 |p ZDB-7-TFC |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804175230688559104 |
|---|---|
| any_adam_object | |
| author_GND | (DE-588)134238028 |
| building | Verbundindex |
| bvnumber | BV042926423 |
| collection | ZDB-7-TFC ZDB-38-EBR ZDB-30-PQE |
| ctrlnum | (ZDB-38-EBR)ebr10994932 (OCoLC)909655928 (DE-599)BVBBV042926423 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.4324/9781315765808 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01816nmm a2200445zcb4500</leader><controlfield tag="001">BV042926423</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20240206 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">151014s2015 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781315765808</subfield><subfield code="c">Online</subfield><subfield code="9">978-1-315-76580-8</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4324/9781315765808</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-38-EBR)ebr10994932</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)909655928</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV042926423</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-29</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-12</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/27</subfield><subfield code="2">23</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Brands</subfield><subfield code="b">interdisciplinary perspectives</subfield><subfield code="c">edited by Jonathan E. Schroeder</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London</subfield><subfield code="b">Routledge</subfield><subfield code="c">2015</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">2015</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xiii, 375 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Routledge interpretive marketing research series</subfield><subfield code="v">19</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Brand name products</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Product management</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Schroeder, Jonathan E.</subfield><subfield code="d">1962-</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)134238028</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">978-1-138-78796-4</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Routledge interpretive marketing research series</subfield><subfield code="v">19</subfield><subfield code="w">(DE-604)BV041411679</subfield><subfield code="9">19</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.4324/9781315765808</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-7-TFC</subfield><subfield code="a">ZDB-38-EBR</subfield><subfield code="a">ZDB-30-PQE</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028353608</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/bsb/detail.action?docID=1873824</subfield><subfield code="l">BSB01</subfield><subfield code="p">ZDB-30-PQE</subfield><subfield code="q">BSB_PDA_EBR_Kauf</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4324/9781315765808</subfield><subfield code="l">UBG01</subfield><subfield code="p">ZDB-7-TFC</subfield><subfield code="q">UBG_PDA_TFC_Kauf16</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4324/9781315765808</subfield><subfield code="l">UER01</subfield><subfield code="p">ZDB-7-TFC</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV042926423 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:12:59Z |
| institution | BVB |
| isbn | 9781315765808 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028353608 |
| oclc_num | 909655928 |
| open_access_boolean | |
| owner | DE-29 DE-473 DE-BY-UBG DE-12 |
| owner_facet | DE-29 DE-473 DE-BY-UBG DE-12 |
| physical | 1 Online-Ressource (xiii, 375 Seiten) |
| psigel | ZDB-7-TFC ZDB-38-EBR ZDB-30-PQE ZDB-30-PQE BSB_PDA_EBR_Kauf ZDB-7-TFC UBG_PDA_TFC_Kauf16 |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Routledge |
| record_format | marc |
| series | Routledge interpretive marketing research series |
| series2 | Routledge interpretive marketing research series |
| spelling | Brands interdisciplinary perspectives edited by Jonathan E. Schroeder London Routledge 2015 2015 1 Online-Ressource (xiii, 375 Seiten) txt rdacontent c rdamedia cr rdacarrier Routledge interpretive marketing research series 19 Includes index Branding (Marketing) Brand name products Product management Schroeder, Jonathan E. 1962- Sonstige (DE-588)134238028 oth Erscheint auch als Druck-Ausgabe, Hardcover 978-1-138-78796-4 Routledge interpretive marketing research series 19 (DE-604)BV041411679 19 https://doi.org/10.4324/9781315765808 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Brands interdisciplinary perspectives Routledge interpretive marketing research series Branding (Marketing) Brand name products Product management |
| title | Brands interdisciplinary perspectives |
| title_auth | Brands interdisciplinary perspectives |
| title_exact_search | Brands interdisciplinary perspectives |
| title_full | Brands interdisciplinary perspectives edited by Jonathan E. Schroeder |
| title_fullStr | Brands interdisciplinary perspectives edited by Jonathan E. Schroeder |
| title_full_unstemmed | Brands interdisciplinary perspectives edited by Jonathan E. Schroeder |
| title_short | Brands |
| title_sort | brands interdisciplinary perspectives |
| title_sub | interdisciplinary perspectives |
| topic | Branding (Marketing) Brand name products Product management |
| topic_facet | Branding (Marketing) Brand name products Product management |
| url | https://doi.org/10.4324/9781315765808 |
| volume_link | (DE-604)BV041411679 |
| work_keys_str_mv | AT schroederjonathane brandsinterdisciplinaryperspectives |