Public relations in the nonprofit sector: theory and practice
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
2015
Routledge
2015
New York ; London |
| Schriftenreihe: | Routledge research in public relations
6 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xxi, 341 Seiten Illustrationen |
| ISBN: | 9781138795082 |
Internformat
MARC
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| 245 | 1 | 0 | |a Public relations in the nonprofit sector |b theory and practice |c edited by Richard D. Waters |
| 264 | 1 | |a 2015 | |
| 264 | 1 | |a New York ; London |b Routledge |c 2015 | |
| 300 | |a xxi, 341 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Routledge research in public relations |v 6 | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion |2 bisacsh | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Nonprofit organizations |x Public relations | |
| 650 | 4 | |a Fund raising | |
| 650 | 4 | |a Nonprofit organizations |x Management | |
| 700 | 1 | |a Waters, Richard D. |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-315-75868-8 |
| 830 | 0 | |a Routledge research in public relations |v 6 |w (DE-604)BV040983060 |9 6 | |
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Datensatz im Suchindex
| _version_ | 1805079958240886784 |
|---|---|
| adam_text |
Contents
List of Figures
List of Tables
Foreword by Richard D. Waters
A cknowledgments
Part I
Strategic Management of Nonprofit Organizations
1 A Fractured Glass Ceiling in Fundraising? Examining
the Careers of Minority Healthcare Fundraisers
Using Role Theory
NATALIE T.J. TINDALL, RICHARD D. WATERS, AND KATHLEEN S. KELLY
2 Relying on Divine Intervention? An Analysis of
Church Crisis Management Plans
HILARY FUSSELL SISCO, RANDI PLAKE, AND ERIK L. COLLINS
3 PR Capacity on Nonprofit Boards
TIMOTHY PENNING
4 The Billion-Dollar Question: Examining the Extent of
Fundraising Encroachment on Public Relations in
Higher Education
CHRISTOPHER WILSON AND SARABDEEP K. KOCHHAR
5 Alumni Commitment, Organization-Public
Relationships, and Ethics
SHANNON A. BOWEN AND DIANA C. SISSON
xi
xiii
XV
xxiii
3
19
33
50
66
viii Contents
6 Race for Crisis Control: Attitudes and Giving Responses
after Susan G. Komen for the Cure Pulled Planned
Parenthood Funding
EMILY S. KINSKY, R. NICHOLAS GERLICH, KRISTINA DRUMHELLER,
AND MARC SOLLOSY
84
Part II
Stakeholder Relations
7 New Dimensions in Relationship Management:
Exploring Gender and Inclusion in the Nonprofit
Organization-Volunteer Relationship
DENISE SEVICK BORTREE
103
8 Navigation and Grounded Communication:
Grassroots Strategies for Public Relations Practitioners
Working with Underserved Communities
JENNIFER VAR DEM AN-WINTER
9 The Academy for Civic Professionalism: A Case Study
in Relationship Management and Stakeholder Engagement
BRIGETTA R. BRUNNER AND GIOVANNA SUMMERFÏELD
124
14
10 Building Mutually Beneficial Relationships:
Recommended Best Practices for Online Grant
Making Procedures
154
GISELLE A. AUGER
11 Disaster Public Affairs Training: A Test of the Crisis-Adaptive
Public Information Model
J. SUZANNE HORSLEY
167
Part HI
Public Awareness and Advocacy
12 Legitimation Strategies in Radical Activist Issues Management:
Congressional Testimony of the AIDS Coalition to
Unleash Power (ACT UP)
ERICH J. SOMMERFELDT AND SIFAN XU
13 The Cape Wind Debate: Framing by Energy Activist
Groups and Frame Salience for Active Online Audiences
BEN BENSON AND BRYAN H. REBER
185
203
Contents ix
14 The Influence of Message Source and Cultivation Strategies
in a Nonprofit Public Relations Context 219
LIZ GARDNER, TRENT SELTZER, ANDREA L. PHILLIPS, AND RACHEL E. PAGE
15 Public Relations for the Next Generation: An Historical
Perspective on Activism on Behalf of Children’s
Broadcasting Initiatives 232
RACHEL KOVACS
16 Digging for Victory Gardens: A Comparative Analysis of
the ILK. and U.S. World War II Gardening Campaigns 249
CHERYL ANN LAMBERT
Part IV
New Media Challenges and Opportunities
17 Tweeting Charities: Perceptions, Resources, and
Effective Twitter Practices for the Nonprofit Sector 267
JEANINE D. GUIDRY, GREGORY D. SAXTON, AND MARCUS MESSNER
18 Nonprofits’ Use of Facebook: An Examination of
Organizational Message Strategies 281
MOONHEE CHO AND TIFFANY SCHWEICKART
19 Compassion International and Pinterest: Developing Brand
Personality and Demonstrating Stewardship through Visuals 296
CAROLYN MAE KIM AND JOHN KEELER
20 Foundations: Creating Social Change through
Technological Innovation 310
GEAH PRESSGROVE AND BROOKE WEBERLING MCKEEVER
Afterword by Richard D. Waters 325
Contributors 331
Index 339 |
| any_adam_object | 1 |
| author2 | Waters, Richard D. |
| author2_role | edt |
| author2_variant | r d w rd rdw |
| author_facet | Waters, Richard D. |
| building | Verbundindex |
| bvnumber | BV042918929 |
| classification_rvk | AP 17420 |
| ctrlnum | (OCoLC)904468288 (DE-599)BVBBV042918929 |
| dewey-full | 659.2/88 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2/88 |
| dewey-search | 659.2/88 |
| dewey-sort | 3659.2 288 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV042918929 |
| illustrated | Illustrated |
| indexdate | 2024-07-20T06:53:14Z |
| institution | BVB |
| isbn | 9781138795082 |
| language | English |
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| physical | xxi, 341 Seiten Illustrationen |
| publishDate | 2015 |
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| publisher | Routledge |
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| series | Routledge research in public relations |
| series2 | Routledge research in public relations |
| spelling | Public relations in the nonprofit sector theory and practice edited by Richard D. Waters 2015 New York ; London Routledge 2015 xxi, 341 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Routledge research in public relations 6 BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Wirtschaft Nonprofit organizations Public relations Fund raising Nonprofit organizations Management Waters, Richard D. edt Erscheint auch als Online-Ausgabe 978-1-315-75868-8 Routledge research in public relations 6 (DE-604)BV040983060 6 Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028346476&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Public relations in the nonprofit sector theory and practice Routledge research in public relations BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Wirtschaft Nonprofit organizations Public relations Fund raising Nonprofit organizations Management |
| title | Public relations in the nonprofit sector theory and practice |
| title_auth | Public relations in the nonprofit sector theory and practice |
| title_exact_search | Public relations in the nonprofit sector theory and practice |
| title_full | Public relations in the nonprofit sector theory and practice edited by Richard D. Waters |
| title_fullStr | Public relations in the nonprofit sector theory and practice edited by Richard D. Waters |
| title_full_unstemmed | Public relations in the nonprofit sector theory and practice edited by Richard D. Waters |
| title_short | Public relations in the nonprofit sector |
| title_sort | public relations in the nonprofit sector theory and practice |
| title_sub | theory and practice |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Wirtschaft Nonprofit organizations Public relations Fund raising Nonprofit organizations Management |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Wirtschaft Nonprofit organizations Public relations Fund raising Nonprofit organizations Management |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028346476&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV040983060 |
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