APA (7th ed.) Citation

Pires, G. D., & Stanton, J. L. (2015). Ethnic marketing: Culturally sensitive theory and practice (1. publ.). Routledge.

Chicago Style (17th ed.) Citation

Pires, Guilherme D., and John L. Stanton. Ethnic Marketing: Culturally Sensitive Theory and Practice. 1. publ. London: Routledge, 2015.

MLA (9th ed.) Citation

Pires, Guilherme D., and John L. Stanton. Ethnic Marketing: Culturally Sensitive Theory and Practice. 1. publ. Routledge, 2015.