Ethnic marketing: culturally sensitive theory and practice
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Routledge
2015
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | "The ethnic diversity of advanced and newly industrialised economies is growing. Instead of adapting to dominant western culture, ethnic minorities are preserving their identities, both as a diasporic communities and within their adopted countries. There is a growing awareness that this uniqueness calls for quite different communication, product and service preferences and that it's crucial for marketers to understand their needs. Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries. Building on the research published in Pires' and Stanton's 2005 book, this is a fully referenced review of the most vital and recent literature. Throughout, the authors link research to practice via interviews with experts in ethnic marketing, both scholars and practitioners, as well as a selected number of ethnic group gatekeepers. The result is an invaluable guide to best practice to ethnic marketing across the world, plus expert insights into the future of this dynamic area. This is an excellent resource for researchers and advanced marketing students taking both postgraduate and undergraduate courses in marketing management or strategy, as well as government, marketing practitioners and businesses seeking ways to reach ethnic communities"-- Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (xvi, 364 pages) |
| ISBN: | 9780203362075 0203362071 9780415836005 041583600X |
Internformat
MARC
| LEADER | 00000nmm a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV042916461 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 151009s2015 |||| o||u| ||||||eng d | ||
| 020 | |a 9780203362075 |c Online |9 978-0-203-36207-5 | ||
| 020 | |a 0203362071 |c Online |9 0-203-36207-1 | ||
| 020 | |a 9780415836005 |c Print |9 978-0-415-83600-5 | ||
| 020 | |a 041583600X |c Print |9 0-415-83600-X | ||
| 035 | |a (OCoLC)910104090 | ||
| 035 | |a (DE-599)BVBBV042916461 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-29 | ||
| 082 | 0 | |a 658.80089 |2 23 | |
| 100 | 1 | |a Pires, Guilherme D. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Ethnic marketing |b culturally sensitive theory and practice |c Guilherme Pires and John Stanton |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a London |b Routledge |c 2015 | |
| 300 | |a 1 Online-Ressource (xvi, 364 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a "The ethnic diversity of advanced and newly industrialised economies is growing. Instead of adapting to dominant western culture, ethnic minorities are preserving their identities, both as a diasporic communities and within their adopted countries. There is a growing awareness that this uniqueness calls for quite different communication, product and service preferences and that it's crucial for marketers to understand their needs. Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries. Building on the research published in Pires' and Stanton's 2005 book, this is a fully referenced review of the most vital and recent literature. Throughout, the authors link research to practice via interviews with experts in ethnic marketing, both scholars and practitioners, as well as a selected number of ethnic group gatekeepers. The result is an invaluable guide to best practice to ethnic marketing across the world, plus expert insights into the future of this dynamic area. This is an excellent resource for researchers and advanced marketing students taking both postgraduate and undergraduate courses in marketing management or strategy, as well as government, marketing practitioners and businesses seeking ways to reach ethnic communities"-- | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 7 | |a Market segmentation |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Minority consumers |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Minority consumers | |
| 650 | 4 | |a Market segmentation | |
| 650 | 4 | |a Marketing |v Cross-cultural studies | |
| 700 | 1 | |a Stanton, John L. |e Verfasser |4 aut | |
| 856 | 4 | 0 | |u http://www.tandfebooks.com/isbn/9780203362075 |x Verlag |3 Volltext |
| 912 | |a ebook | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028344093 | ||
Datensatz im Suchindex
| _version_ | 1804175216784441344 |
|---|---|
| any_adam_object | |
| author | Pires, Guilherme D. Stanton, John L. |
| author_facet | Pires, Guilherme D. Stanton, John L. |
| author_role | aut aut |
| author_sort | Pires, Guilherme D. |
| author_variant | g d p gd gdp j l s jl jls |
| building | Verbundindex |
| bvnumber | BV042916461 |
| collection | ebook |
| ctrlnum | (OCoLC)910104090 (DE-599)BVBBV042916461 |
| dewey-full | 658.80089 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.80089 |
| dewey-search | 658.80089 |
| dewey-sort | 3658.80089 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03318nmm a2200505 c 4500</leader><controlfield tag="001">BV042916461</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">151009s2015 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780203362075</subfield><subfield code="c">Online</subfield><subfield code="9">978-0-203-36207-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0203362071</subfield><subfield code="c">Online</subfield><subfield code="9">0-203-36207-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780415836005</subfield><subfield code="c">Print</subfield><subfield code="9">978-0-415-83600-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">041583600X</subfield><subfield code="c">Print</subfield><subfield code="9">0-415-83600-X</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)910104090</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV042916461</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-29</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.80089</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Pires, Guilherme D.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Ethnic marketing</subfield><subfield code="b">culturally sensitive theory and practice</subfield><subfield code="c">Guilherme Pires and John Stanton</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. publ.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London</subfield><subfield code="b">Routledge</subfield><subfield code="c">2015</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xvi, 364 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">"The ethnic diversity of advanced and newly industrialised economies is growing. Instead of adapting to dominant western culture, ethnic minorities are preserving their identities, both as a diasporic communities and within their adopted countries. There is a growing awareness that this uniqueness calls for quite different communication, product and service preferences and that it's crucial for marketers to understand their needs. Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries. Building on the research published in Pires' and Stanton's 2005 book, this is a fully referenced review of the most vital and recent literature. Throughout, the authors link research to practice via interviews with experts in ethnic marketing, both scholars and practitioners, as well as a selected number of ethnic group gatekeepers. The result is an invaluable guide to best practice to ethnic marketing across the world, plus expert insights into the future of this dynamic area. This is an excellent resource for researchers and advanced marketing students taking both postgraduate and undergraduate courses in marketing management or strategy, as well as government, marketing practitioners and businesses seeking ways to reach ethnic communities"--</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Industrial Management</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Management</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Management Science</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Organizational Behavior</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Market segmentation</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Minority consumers</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Minority consumers</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Market segmentation</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="v">Cross-cultural studies</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Stanton, John L.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://www.tandfebooks.com/isbn/9780203362075</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ebook</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028344093</subfield></datafield></record></collection> |
| id | DE-604.BV042916461 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:12:46Z |
| institution | BVB |
| isbn | 9780203362075 0203362071 9780415836005 041583600X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028344093 |
| oclc_num | 910104090 |
| open_access_boolean | |
| owner | DE-29 |
| owner_facet | DE-29 |
| physical | 1 Online-Ressource (xvi, 364 pages) |
| psigel | ebook |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Routledge |
| record_format | marc |
| spelling | Pires, Guilherme D. Verfasser aut Ethnic marketing culturally sensitive theory and practice Guilherme Pires and John Stanton 1. publ. London Routledge 2015 1 Online-Ressource (xvi, 364 pages) txt rdacontent c rdamedia cr rdacarrier "The ethnic diversity of advanced and newly industrialised economies is growing. Instead of adapting to dominant western culture, ethnic minorities are preserving their identities, both as a diasporic communities and within their adopted countries. There is a growing awareness that this uniqueness calls for quite different communication, product and service preferences and that it's crucial for marketers to understand their needs. Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries. Building on the research published in Pires' and Stanton's 2005 book, this is a fully referenced review of the most vital and recent literature. Throughout, the authors link research to practice via interviews with experts in ethnic marketing, both scholars and practitioners, as well as a selected number of ethnic group gatekeepers. The result is an invaluable guide to best practice to ethnic marketing across the world, plus expert insights into the future of this dynamic area. This is an excellent resource for researchers and advanced marketing students taking both postgraduate and undergraduate courses in marketing management or strategy, as well as government, marketing practitioners and businesses seeking ways to reach ethnic communities"-- Includes bibliographical references and index BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Market segmentation fast Marketing fast Minority consumers fast Wirtschaft Minority consumers Market segmentation Marketing Cross-cultural studies Stanton, John L. Verfasser aut http://www.tandfebooks.com/isbn/9780203362075 Verlag Volltext |
| spellingShingle | Pires, Guilherme D. Stanton, John L. Ethnic marketing culturally sensitive theory and practice BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Market segmentation fast Marketing fast Minority consumers fast Wirtschaft Minority consumers Market segmentation Marketing Cross-cultural studies |
| title | Ethnic marketing culturally sensitive theory and practice |
| title_auth | Ethnic marketing culturally sensitive theory and practice |
| title_exact_search | Ethnic marketing culturally sensitive theory and practice |
| title_full | Ethnic marketing culturally sensitive theory and practice Guilherme Pires and John Stanton |
| title_fullStr | Ethnic marketing culturally sensitive theory and practice Guilherme Pires and John Stanton |
| title_full_unstemmed | Ethnic marketing culturally sensitive theory and practice Guilherme Pires and John Stanton |
| title_short | Ethnic marketing |
| title_sort | ethnic marketing culturally sensitive theory and practice |
| title_sub | culturally sensitive theory and practice |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Market segmentation fast Marketing fast Minority consumers fast Wirtschaft Minority consumers Market segmentation Marketing Cross-cultural studies |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Market segmentation Marketing Minority consumers Wirtschaft Marketing Cross-cultural studies |
| url | http://www.tandfebooks.com/isbn/9780203362075 |
| work_keys_str_mv | AT piresguilhermed ethnicmarketingculturallysensitivetheoryandpractice AT stantonjohnl ethnicmarketingculturallysensitivetheoryandpractice |