Strategic marketing in hospitality and tourism: building a "smart" online agenda
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Nova Publishers
2015
|
| Schriftenreihe: | Hospitality, tourism and marketing studies
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xi, 262 Seiten Diagramme 26 cm |
| ISBN: | 9781634820721 |
Internformat
MARC
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| 100 | 1 | |a Chhabra, Deepak |d 1963- |e Verfasser |0 (DE-588)14132256X |4 aut | |
| 245 | 1 | 0 | |a Strategic marketing in hospitality and tourism |b building a "smart" online agenda |c Deepak Chhabra, Arizona State University |
| 264 | 1 | |a New York |b Nova Publishers |c 2015 | |
| 300 | |a xi, 262 Seiten |b Diagramme |c 26 cm | ||
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| 490 | 0 | |a Hospitality, tourism and marketing studies | |
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Hospitality industry |x Marketing | |
| 650 | 4 | |a Hospitality industry |x Marketing |x Technological innovations | |
| 650 | 4 | |a Tourism |x Marketing | |
| 650 | 4 | |a Tourism |x Marketing |x Technological innovations | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Social media |x Marketing | |
| 856 | 4 | 2 | |m LoC Fremddatenuebernahme |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028340454&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028340454 | ||
Datensatz im Suchindex
| _version_ | 1804175211536318464 |
|---|---|
| adam_text | STRATEGIC MARKETING IN HOSPITALITY AND TOURISM
/ CHHABRA, DEEPAK 1963-
: 2015
TABLE OF CONTENTS / INHALTSVERZEICHNIS
TOURISM MARKETING AND SOCIAL MEDIA
WORD OF MOUTH MARKETING
SOCIAL MEDIA IN HOSPITALITY AND TOURISM
SOCIAL MEDIA MARKETING FRAMEWORK
HOSPITALITY AND RELATED SERVICES
TRANSPORTATION
TRAVEL INTERMEDIARIES
NATURAL ATTRACTIONS
HERITAGE ATTRACTIONS
DESTINATION MARKETING
CONCLUSION
GOING FORWARD
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| callnumber-subject | TX - Home Economics |
| classification_rvk | QQ 960 |
| ctrlnum | (OCoLC)933904615 (DE-599)BVBBV042912717 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV042912717 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:12:41Z |
| institution | BVB |
| isbn | 9781634820721 |
| language | English |
| lccn | 015001648 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028340454 |
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| owner | DE-11 |
| owner_facet | DE-11 |
| physical | xi, 262 Seiten Diagramme 26 cm |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Nova Publishers |
| record_format | marc |
| series2 | Hospitality, tourism and marketing studies |
| spelling | Chhabra, Deepak 1963- Verfasser (DE-588)14132256X aut Strategic marketing in hospitality and tourism building a "smart" online agenda Deepak Chhabra, Arizona State University New York Nova Publishers 2015 xi, 262 Seiten Diagramme 26 cm txt rdacontent n rdamedia nc rdacarrier Hospitality, tourism and marketing studies Includes bibliographical references and index Hospitality industry Marketing Hospitality industry Marketing Technological innovations Tourism Marketing Tourism Marketing Technological innovations Internet marketing Social media Marketing LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028340454&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Chhabra, Deepak 1963- Strategic marketing in hospitality and tourism building a "smart" online agenda Hospitality industry Marketing Hospitality industry Marketing Technological innovations Tourism Marketing Tourism Marketing Technological innovations Internet marketing Social media Marketing |
| title | Strategic marketing in hospitality and tourism building a "smart" online agenda |
| title_auth | Strategic marketing in hospitality and tourism building a "smart" online agenda |
| title_exact_search | Strategic marketing in hospitality and tourism building a "smart" online agenda |
| title_full | Strategic marketing in hospitality and tourism building a "smart" online agenda Deepak Chhabra, Arizona State University |
| title_fullStr | Strategic marketing in hospitality and tourism building a "smart" online agenda Deepak Chhabra, Arizona State University |
| title_full_unstemmed | Strategic marketing in hospitality and tourism building a "smart" online agenda Deepak Chhabra, Arizona State University |
| title_short | Strategic marketing in hospitality and tourism |
| title_sort | strategic marketing in hospitality and tourism building a smart online agenda |
| title_sub | building a "smart" online agenda |
| topic | Hospitality industry Marketing Hospitality industry Marketing Technological innovations Tourism Marketing Tourism Marketing Technological innovations Internet marketing Social media Marketing |
| topic_facet | Hospitality industry Marketing Hospitality industry Marketing Technological innovations Tourism Marketing Tourism Marketing Technological innovations Internet marketing Social media Marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028340454&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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