Research methods for media and communication:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
South Melbourne
Oxford University Press
[2015]
|
| Ausgabe: | second edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | Includes index |
| Beschreibung: | XIV, 350 Seiten |
| ISBN: | 9780195588033 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | V
BRIEF CONTENTS
Preface xi
Acknowledgments xiv
PART 1 GENERAL INTRODUCTION 1
1 The Research Process 2
2 Theoretical Paradigms and Concepts 17
3 From Choosing a Topic to Writing Scholarly Reports 40
4 Writing Research Reports for Non-academic Settings 61
5 Research Ethics in Media and Communication 73
6 Sampling 92
7 Measurement 109
PART 2 RESEARCH APPROACHES: QUANTITATIVE 123
8 Survey Research 124
9 Content Analysis 143
10 Experiments 165
PART 3 RESEARCH APPROACHES: QUALITATIVE 185
11 Research Interviewing 186
12 Focus Groups 205
13 Field Studies 224
PART 4 OTHER RESEARCH APPROACHES 249
14 Case Study Research 250
15 Textual Analysis 271
PART 5 ANALYSIS OF QUALITATIVE AND QUANTITATIVE DATA 299
16 Analysing Data 300
Glossary 314
References 325
Index 338
YOUR STEP-BY-STEP GUIDE TO MEDIA AND
COMMUNICATION RESEARCH
Research Methods for Media and
Communication is an engaging and
easy-to-read introduction to media and
communication research. It introduces readers
to the qualitative and quantitative research
methods commonly used in the social
sciences, and provides a concise overview of
the processes related to carrying out research
in media and communication, journalism, and
public relations.
This user-friendiy text guides students
through the stages of designing, conducting,
analysing and reporting on an original
research project. Updated with contemporary
case studies and real-life examples, the
second edition is rich with learning support for
media and communication students, including
exercises to consolidate knowledge and handy
hints on key aspects of the research process.
New to this edition
A new chapter, Experiments , explores
experimental research in media and
communication, including types of
experimental designs, data collections,
analysis and application
Online research is included in discussing
the applications of each data collection
method
A glossary with key research terms
Niranjala Weerakkody is an Associate
Professor in the School of Communication and
Creative Arts at Deakin University.
|
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| id | DE-604.BV042902700 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:12:27Z |
| institution | BVB |
| isbn | 9780195588033 |
| language | English |
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| physical | XIV, 350 Seiten |
| publishDate | 2015 |
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| spelling | Weerakkody, Niranjala Verfasser aut Research methods for media and communication Niranjala Weerakkody second edition South Melbourne Oxford University Press [2015] © 2015 XIV, 350 Seiten txt rdacontent n rdamedia nc rdacarrier Includes index Mass media / Research / Methodology Communication / Research Communication / Research fast Mass media / Research / Methodology fast Massenmedien Kommunikationsforschung (DE-588)4114259-7 gnd rswk-swf Medienforschung (DE-588)4074658-6 gnd rswk-swf Forschungsmethode (DE-588)4155046-8 gnd rswk-swf Medienforschung (DE-588)4074658-6 s Kommunikationsforschung (DE-588)4114259-7 s Forschungsmethode (DE-588)4155046-8 s DE-604 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028330800&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028330800&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Weerakkody, Niranjala Research methods for media and communication Mass media / Research / Methodology Communication / Research Communication / Research fast Mass media / Research / Methodology fast Massenmedien Kommunikationsforschung (DE-588)4114259-7 gnd Medienforschung (DE-588)4074658-6 gnd Forschungsmethode (DE-588)4155046-8 gnd |
| subject_GND | (DE-588)4114259-7 (DE-588)4074658-6 (DE-588)4155046-8 |
| title | Research methods for media and communication |
| title_auth | Research methods for media and communication |
| title_exact_search | Research methods for media and communication |
| title_full | Research methods for media and communication Niranjala Weerakkody |
| title_fullStr | Research methods for media and communication Niranjala Weerakkody |
| title_full_unstemmed | Research methods for media and communication Niranjala Weerakkody |
| title_short | Research methods for media and communication |
| title_sort | research methods for media and communication |
| topic | Mass media / Research / Methodology Communication / Research Communication / Research fast Mass media / Research / Methodology fast Massenmedien Kommunikationsforschung (DE-588)4114259-7 gnd Medienforschung (DE-588)4074658-6 gnd Forschungsmethode (DE-588)4155046-8 gnd |
| topic_facet | Mass media / Research / Methodology Communication / Research Massenmedien Kommunikationsforschung Medienforschung Forschungsmethode |
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