Strong brands, strong relationships:
Gespeichert in:
Format: | Buch |
---|---|
Sprache: | English |
Veröffentlicht: |
London u.a.
Routledge
2015
|
Schlagworte: | |
Beschreibung: | Includes bibliographical references and index |
Beschreibung: | XXXIX, 435 S. 24 cm |
ISBN: | 9781138786820 9781138786837 9781315767079 |
Internformat
MARC
LEADER | 00000nam a2200000 c 4500 | ||
---|---|---|---|
001 | BV042894917 | ||
003 | DE-604 | ||
005 | 20151008 | ||
007 | t | ||
008 | 150928s2015 |||| 00||| eng d | ||
020 | |a 9781138786820 |9 978-1-138-78682-0 | ||
020 | |a 9781138786837 |9 978-1-138-78683-7 | ||
020 | |a 9781315767079 |9 978-1-315-76707-9 | ||
035 | |a (OCoLC)927316949 | ||
035 | |a (DE-599)BVBBV042894917 | ||
040 | |a DE-604 |b ger |e rakwb | ||
041 | 0 | |a eng | |
049 | |a DE-573 | ||
084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
245 | 1 | 0 | |a Strong brands, strong relationships |c edited by Susan Fournier ... |
264 | 1 | |a London u.a. |b Routledge |c 2015 | |
300 | |a XXXIX, 435 S. |c 24 cm | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
500 | |a Includes bibliographical references and index | ||
650 | 4 | |a Brand name products | |
650 | 4 | |a Brand loyalty | |
650 | 4 | |a Branding (Marketing) | |
650 | 4 | |a Consumer behavior | |
650 | 7 | |a Brand loyalty |2 fast | |
650 | 7 | |a Brand name products |2 fast | |
650 | 7 | |a Branding (Marketing) |2 fast | |
650 | 7 | |a Consumer behavior |2 fast | |
650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Markenartikel |0 (DE-588)4037584-5 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Markentreue |0 (DE-588)4168905-7 |2 gnd |9 rswk-swf |
655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
689 | 0 | 0 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
689 | 0 | 1 | |a Markentreue |0 (DE-588)4168905-7 |D s |
689 | 0 | 2 | |a Markenartikel |0 (DE-588)4037584-5 |D s |
689 | 0 | |5 DE-604 | |
700 | 1 | |a Fournier, Susan |e Sonstige |0 (DE-588)171452070 |4 oth | |
999 | |a oai:aleph.bib-bvb.de:BVB01-028323300 |
Datensatz im Suchindex
_version_ | 1804175185259003904 |
---|---|
any_adam_object | |
author_GND | (DE-588)171452070 |
building | Verbundindex |
bvnumber | BV042894917 |
classification_rvk | QP 624 |
ctrlnum | (OCoLC)927316949 (DE-599)BVBBV042894917 |
discipline | Wirtschaftswissenschaften |
format | Book |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01686nam a2200493 c 4500</leader><controlfield tag="001">BV042894917</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20151008 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">150928s2015 |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781138786820</subfield><subfield code="9">978-1-138-78682-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781138786837</subfield><subfield code="9">978-1-138-78683-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781315767079</subfield><subfield code="9">978-1-315-76707-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)927316949</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV042894917</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-573</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Strong brands, strong relationships</subfield><subfield code="c">edited by Susan Fournier ...</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London u.a.</subfield><subfield code="b">Routledge</subfield><subfield code="c">2015</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXXIX, 435 S.</subfield><subfield code="c">24 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Brand name products</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Brand loyalty</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumer behavior</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Brand loyalty</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Brand name products</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Branding (Marketing)</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Consumer behavior</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenartikel</subfield><subfield code="0">(DE-588)4037584-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markentreue</subfield><subfield code="0">(DE-588)4168905-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Markentreue</subfield><subfield code="0">(DE-588)4168905-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Markenartikel</subfield><subfield code="0">(DE-588)4037584-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Fournier, Susan</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)171452070</subfield><subfield code="4">oth</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028323300</subfield></datafield></record></collection> |
genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
genre_facet | Aufsatzsammlung |
id | DE-604.BV042894917 |
illustrated | Not Illustrated |
indexdate | 2024-07-10T07:12:16Z |
institution | BVB |
isbn | 9781138786820 9781138786837 9781315767079 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028323300 |
oclc_num | 927316949 |
open_access_boolean | |
owner | DE-573 |
owner_facet | DE-573 |
physical | XXXIX, 435 S. 24 cm |
publishDate | 2015 |
publishDateSearch | 2015 |
publishDateSort | 2015 |
publisher | Routledge |
record_format | marc |
spelling | Strong brands, strong relationships edited by Susan Fournier ... London u.a. Routledge 2015 XXXIX, 435 S. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Brand name products Brand loyalty Branding (Marketing) Consumer behavior Brand loyalty fast Brand name products fast Branding (Marketing) fast Consumer behavior fast Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf Markentreue (DE-588)4168905-7 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Verbraucherverhalten (DE-588)4062644-1 s Markentreue (DE-588)4168905-7 s Markenartikel (DE-588)4037584-5 s DE-604 Fournier, Susan Sonstige (DE-588)171452070 oth |
spellingShingle | Strong brands, strong relationships Brand name products Brand loyalty Branding (Marketing) Consumer behavior Brand loyalty fast Brand name products fast Branding (Marketing) fast Consumer behavior fast Verbraucherverhalten (DE-588)4062644-1 gnd Markenartikel (DE-588)4037584-5 gnd Markentreue (DE-588)4168905-7 gnd |
subject_GND | (DE-588)4062644-1 (DE-588)4037584-5 (DE-588)4168905-7 (DE-588)4143413-4 |
title | Strong brands, strong relationships |
title_auth | Strong brands, strong relationships |
title_exact_search | Strong brands, strong relationships |
title_full | Strong brands, strong relationships edited by Susan Fournier ... |
title_fullStr | Strong brands, strong relationships edited by Susan Fournier ... |
title_full_unstemmed | Strong brands, strong relationships edited by Susan Fournier ... |
title_short | Strong brands, strong relationships |
title_sort | strong brands strong relationships |
topic | Brand name products Brand loyalty Branding (Marketing) Consumer behavior Brand loyalty fast Brand name products fast Branding (Marketing) fast Consumer behavior fast Verbraucherverhalten (DE-588)4062644-1 gnd Markenartikel (DE-588)4037584-5 gnd Markentreue (DE-588)4168905-7 gnd |
topic_facet | Brand name products Brand loyalty Branding (Marketing) Consumer behavior Verbraucherverhalten Markenartikel Markentreue Aufsatzsammlung |
work_keys_str_mv | AT fourniersusan strongbrandsstrongrelationships |