Selected contributions to marketing research: understanding subtle influences on consumer behavior and their impact on theory and practice
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| Format: | Abschlussarbeit Buch |
| Sprache: | English |
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2015
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| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVII, 185 S. graph. Darst. 30 cm |
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Datensatz im Suchindex
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| adam_text | Titel: Selected contributions to marketing research
Autor: Lehmann, Sebastian
Jahr: 2015
Table of Contents
Table of Contents........................................................................................................................ii
Danksagung.................................................................................................................................v
Preface........................................................................................................................................vi
References..........................................................................................................................xiv
The Time vs. Money Effect. A Conceptual Replication..........................................................1
1. The Time vs. Money Effect. A Conceptual Replication...................................................2
2. Web Appendix...................................................................................................................5
3. References.........................................................................................................................6
4. Extended Web Appendix...................................................................................................7
4.1. Study I: Purchase Rates.........................................................................................7
4.1.1. Sample and Stimuli................................................................................7
4.1.2. Experimental Design..............................................................................8
4.1.3. Analysis and Results..............................................................................9
4.2. Study II: Willingness-to-Pay...............................................................................10
4.2.1. Sample, Stimuli, and Experimental Design.........................................10
4.2.2. Analysis and Results............................................................................11
4.3. Robustness Checks..............................................................................................13
4.4. SPSS Syntax Codes.............................................................................................16
4.5. References Extended Web Appendix.................................................................22
Neural Correlates of Time Versus Money in Product Evaluation.......................................23
1. Introduction.....................................................................................................................24
2. The Neurophysiological Bases of Time and Money.......................................................26
3. Materials and Methods....................................................................................................46
3.1. Participants..........................................................................................................46
3.2. Scan Preparation and Behavioral Task...............................................................47
3.3. Neuroimaging Data Collection...........................................................................49
3.4. Neuroimaging Data Analysis..............................................................................49
4. Results.............................................................................................................................51
4.1. Behavioral Results..............................................................................................51
4.2. Neuroimaging Results.........................................................................................52
5. Discussion. 54
6. References 59
Prize Decoys at Work — New Experimental Evidence for Asymmetric Dominance Effects
in Choices on Prizes in Competitions..............................................................................65
1. Introduction..............66
2. Method and Material.............................................69
3. Results......................70
4. Discussion...............73
5. References................75
Toward an Understanding of the EDM: Predictive Validity, Gambling Effects and Risk
Attitude.................................76
1. Introduction...................................77
2. Aspects of Validity in WTP Elicitation Methods............................................................80
2.1. Evaluation of the BDM.......................................................................................82
2.2. Potential Distortions of BDM Results Due to Gambling....................................84
2.3. Derived Hypotheses............................................................................................86
3. Method and Study Design...............................................................................................87
3.1. Toward an Appropriate WTP Elicitation Procedure...........................................87
3.2. Product Choice and Sample................................................................................90
3.3. Procedure............................................................................................................92
4. Results.............................................................................................................................95
4.1. Face and Criterion Validity.................................................................................95
4.2. Predictive Validity of the BDM..........................................................................97
4.3. Investigating the Gap Between BDM and DCT Estimates.................................98
5. Conclusion and Discussion...........................................................................................101
6. Limitations.....................................................................................................................104
7. Appendix.......................................................................................................................106
8. References.....................................................................................................................134
Replications Hardly Possible: Reporting Practice in Top-tier Marketing Journals........140
1. Introduction......................................................................................................................................................................141
2. The Role of Replication in Science..........................................................................................................................142
3. The Necessity for Adequate Information Disclosure....................................................146
4. Method...........................................................................................................................148
5. Reporting Standards Revisited......................................................................................149
5.1. Target Population..............................................................................................149
5.2. The Sampling Method.......................................................................................150
5.3. Sample Attribute Distribution...........................................................................151
5.4. Common Mediators and Moderators: Age Distribution, Gender Distribution,
and Share of Students...................................................................................152
6. Research Settings and Methods.....................................................................................155
7. Discussion.....................................................................................................................156
8. Limitations..................................................................................................................... 160
9. Appendix.......................................................................................................................161
10. References...................................................................................................................162
The Use of Sampling Methods in Advertising Research: Between Theory and Practice 166
1. Introduction...................................................................................................................167
2. Sampling theory............................................................................................................168
2.1. Probability and Non-probability Sampling.......................................................168
2.2. Sampling Theory - Representativeness and Generalizability...........................169
2.3. Sampling Methods............................................................................................170
3. Review of Sampling Practices in Advertising Research...............................................174
4. Discussion and Summary..............................................................................................178
5. References.....................................................................................................................181
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| spelling | Lehmann, Sebastian 1983- Verfasser (DE-588)1023411245 aut Selected contributions to marketing research understanding subtle influences on consumer behavior and their impact on theory and practice Sebastian Lehmann 2015 XVII, 185 S. graph. Darst. 30 cm txt rdacontent n rdamedia nc rdacarrier Magdeburg, Univ., Diss., 2015 Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Marktforschung (DE-588)4037630-8 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028320895&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Lehmann, Sebastian 1983- Selected contributions to marketing research understanding subtle influences on consumer behavior and their impact on theory and practice Verbraucherverhalten (DE-588)4062644-1 gnd Marktforschung (DE-588)4037630-8 gnd |
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| title | Selected contributions to marketing research understanding subtle influences on consumer behavior and their impact on theory and practice |
| title_auth | Selected contributions to marketing research understanding subtle influences on consumer behavior and their impact on theory and practice |
| title_exact_search | Selected contributions to marketing research understanding subtle influences on consumer behavior and their impact on theory and practice |
| title_full | Selected contributions to marketing research understanding subtle influences on consumer behavior and their impact on theory and practice Sebastian Lehmann |
| title_fullStr | Selected contributions to marketing research understanding subtle influences on consumer behavior and their impact on theory and practice Sebastian Lehmann |
| title_full_unstemmed | Selected contributions to marketing research understanding subtle influences on consumer behavior and their impact on theory and practice Sebastian Lehmann |
| title_short | Selected contributions to marketing research |
| title_sort | selected contributions to marketing research understanding subtle influences on consumer behavior and their impact on theory and practice |
| title_sub | understanding subtle influences on consumer behavior and their impact on theory and practice |
| topic | Verbraucherverhalten (DE-588)4062644-1 gnd Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Verbraucherverhalten Marktforschung Hochschulschrift |
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