UX strategy: how to devise innovative digital products that people want
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Sebastopol
O'Reilly
2015
|
| Ausgabe: | 1. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XII, 298 Seiten Illustrationen, Diagramme |
| ISBN: | 9781449372866 1449372864 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | Titel: UX Strategy
Autor: Levy, Jaime
Jahr: 2015
[ contents ]
Foreword................................................v
Preface.................................................vii
Chapter 1 What Is UX Strategy?...................................1
Misinterpretations About UX Strategy.................3
So What the Hell Is UX Strategy?......................7
Why a UX Strategy Is Crucial..........................8
Chapter 2 The Four Tenets of UX Strategy.......................11
How I Discovered My UX Strategy Framework........12
Tenet 1: Business Strategy.............................15
Tenet 2: Value Innovation.............................22
Tenet 3: Validated User Research......................27
Tenet 4: Killer UX Design.............................30
Recap..................................................35
Chapter j Validating the Value Proposition.......................37
The Blockbuster Value Proposition....................38
What Is a Value Proposition?..........................40
Recap..................................................60
Chapter 4 Conducting Competitive Research.....................63
Learning Lessons, the Hard Way......................64
Using the Competitive Analysis Matrix Tool..........66
Understanding the Meaning of Competition..........68
Recap..................................................88
Chapter 5 Conducting Competitive Analysis.....................89
The Blockbuster Value Proposition, Part 2............90
What Is an Analysis?..................................92
Recap.................................................116
iii
Chapter 6 Storyboarding Value Innovation......................117
Timing Really Is Everything..........................118
Techniques for Value Innovation Discovery..........122
Business Models and Value Innovation..............139
Recap................................................1*2
Chapter 7 Creating Prototypes for Experiments.................143
Giving It Your Best Shot..............................144
How I Became an Experiment Addict................147
Testing Product/Market Fit by Using Prototypes.....159
Recap.................................................174
Chapter 8 Conducting Guerrilla User Research.................175
Guerrilla User Research: Operation Silver Lake Cafe 176
I User Research versus Guerrilla User Research.......180
Recap................................................204
Chapter 9 Designing for Conversion............................205
Seeding Growth Hackers............................206
Using the Funnel Matrix Tool.......................209
Conducting Suspect Stage Experiments with
Landing Pages.......................................226
Recap.................................................235
Chapter 10 Strategists in the Wild................................237
Holly North..........................................238
Peter Merholz........................................248
Milana Sobol.........................................260
Geoff Katz............................................269
Chapter 11 Denouement..........................................281
Index..................................................287
iv | CONTENTS
|
| any_adam_object | 1 |
| author | Levy, Jaime |
| author_GND | (DE-588)107679372X |
| author_facet | Levy, Jaime |
| author_role | aut |
| author_sort | Levy, Jaime |
| author_variant | j l jl |
| building | Verbundindex |
| bvnumber | BV042889804 |
| classification_rvk | ST 278 ST 252 SR 870 |
| ctrlnum | (OCoLC)927362988 (DE-599)BVBBV042889804 |
| discipline | Informatik |
| edition | 1. ed. |
| format | Book |
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| id | DE-604.BV042889804 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:12:09Z |
| institution | BVB |
| isbn | 9781449372866 1449372864 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028318351 |
| oclc_num | 927362988 |
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| owner_facet | DE-Aug4 DE-11 DE-525 DE-1049 DE-1047 DE-573 |
| physical | XII, 298 Seiten Illustrationen, Diagramme |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | O'Reilly |
| record_format | marc |
| spelling | Levy, Jaime (DE-588)107679372X aut UX strategy how to devise innovative digital products that people want Jaime Levy 1. ed. Sebastopol O'Reilly 2015 XII, 298 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Vorgehensmodell (DE-588)4480091-5 gnd rswk-swf Benutzerfreundlichkeit (DE-588)4005541-3 gnd rswk-swf Mensch-Maschine-Kommunikation (DE-588)4125909-9 gnd rswk-swf Benutzerorientierung (DE-588)4391852-9 gnd rswk-swf Produktentwicklung (DE-588)4139402-1 gnd rswk-swf Softwareentwicklung (DE-588)4116522-6 gnd rswk-swf Produktgestaltung (DE-588)4047340-5 gnd rswk-swf Computer Supported Cooperative Work (DE-588)4288972-8 gnd rswk-swf Vorgehensmodell (DE-588)4480091-5 s Softwareentwicklung (DE-588)4116522-6 s Computer Supported Cooperative Work (DE-588)4288972-8 s Benutzerfreundlichkeit (DE-588)4005541-3 s Mensch-Maschine-Kommunikation (DE-588)4125909-9 s DE-604 Benutzerorientierung (DE-588)4391852-9 s Produktentwicklung (DE-588)4139402-1 s Produktgestaltung (DE-588)4047340-5 s HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028318351&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Levy, Jaime UX strategy how to devise innovative digital products that people want Vorgehensmodell (DE-588)4480091-5 gnd Benutzerfreundlichkeit (DE-588)4005541-3 gnd Mensch-Maschine-Kommunikation (DE-588)4125909-9 gnd Benutzerorientierung (DE-588)4391852-9 gnd Produktentwicklung (DE-588)4139402-1 gnd Softwareentwicklung (DE-588)4116522-6 gnd Produktgestaltung (DE-588)4047340-5 gnd Computer Supported Cooperative Work (DE-588)4288972-8 gnd |
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| title | UX strategy how to devise innovative digital products that people want |
| title_auth | UX strategy how to devise innovative digital products that people want |
| title_exact_search | UX strategy how to devise innovative digital products that people want |
| title_full | UX strategy how to devise innovative digital products that people want Jaime Levy |
| title_fullStr | UX strategy how to devise innovative digital products that people want Jaime Levy |
| title_full_unstemmed | UX strategy how to devise innovative digital products that people want Jaime Levy |
| title_short | UX strategy |
| title_sort | ux strategy how to devise innovative digital products that people want |
| title_sub | how to devise innovative digital products that people want |
| topic | Vorgehensmodell (DE-588)4480091-5 gnd Benutzerfreundlichkeit (DE-588)4005541-3 gnd Mensch-Maschine-Kommunikation (DE-588)4125909-9 gnd Benutzerorientierung (DE-588)4391852-9 gnd Produktentwicklung (DE-588)4139402-1 gnd Softwareentwicklung (DE-588)4116522-6 gnd Produktgestaltung (DE-588)4047340-5 gnd Computer Supported Cooperative Work (DE-588)4288972-8 gnd |
| topic_facet | Vorgehensmodell Benutzerfreundlichkeit Mensch-Maschine-Kommunikation Benutzerorientierung Produktentwicklung Softwareentwicklung Produktgestaltung Computer Supported Cooperative Work |
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