Hallyu 2.0: the Korean wave in the age of social media

"Collectively known as Hallyu, Korean music, television programs, films, online games, and comics enjoy global popularity, thanks to new communication technologies. In recent years, Korean popular culture has also become the subject of academic inquiry. Whereas the Hallyu's impact on Korea...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Weitere Verfasser: Lee, Sangjoon (HerausgeberIn), Nornes, Markus 1961- (HerausgeberIn)
Format: Buch
Sprache:English
Veröffentlicht: Ann Arbor University of Michigan Press 2015
Schriftenreihe:Perspectives on contemporary Korea
Schlagworte:
Online-Zugang:Inhaltsverzeichnis
Zusammenfassung:"Collectively known as Hallyu, Korean music, television programs, films, online games, and comics enjoy global popularity, thanks to new communication technologies. In recent years, Korean popular culture has also become the subject of academic inquiry. Whereas the Hallyu's impact on Korea's national image and domestic economy, as well as on transnational cultural flows, have received much scholarly attention, there has been little discussion of the role of social media in Hallyu's propagation. Contributors to Hallyu 2.0: The Korean Wave in the Age of Social Media explore the ways in which Korean popular cultural products are shared by audiences around the globe; how they generate new fans, markets, and consumers through social media networks; and how scholars can analyze, interpret, and envision the future of this unprecedented cultural phenomenon"--
Beschreibung:Includes bibliographical references and index
Beschreibung:VI, 268 Seiten Illustrationen
ISBN:9780472072521
9780472052523

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Fernleihe Bestellen Achtung: Nicht im THWS-Bestand! Inhaltsverzeichnis