Corporate social responsibility in the digital age:
Over the past half century, corporate social responsibility has become an important concept in management, marketing and communication literature. In the past twenty years a visible shift has been made into what was written about CSR: a move away from the financial benefits derived from such activit...
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Bingley, UK
Emerald
2015
|
| Ausgabe: | 1. ed. |
| Schriftenreihe: | Developments in corporate governance and responsibility
7 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | Over the past half century, corporate social responsibility has become an important concept in management, marketing and communication literature. In the past twenty years a visible shift has been made into what was written about CSR: a move away from the financial benefits derived from such activities towards reputational impact, stakeholder relationships and communication with a wide range of audiences being note. With social and digital media reshaping the way in which business is conducted, and with the number of companies embracing the new social medium for their marketing and communication programmers, this book re-examines CSR practices from a digital perspective. In doing so, it revisits some of the theoretical discussions about CSR while inquiring whether and how CSR can be applied online. This book examines key conceptual insights about corporate social responsibility and digital and social media, and explores best practices for online CSR. In this way, the volume explores the impact and influence of the new âsocialâ on responsibility and its feasibility, measurability and success in a boundary-less world. |
| Beschreibung: | XVI, 272 S. graph. Darst. |
| ISBN: | 9781784415822 9781784415815 |
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Datensatz im Suchindex
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| adam_text | CONTENTS
LIST OF CONTRIBUTORS
INTRODUCTION TO CORPORATE SOCIAL
RESPONSIBILITY IN THE DIGITAL AGE
Ana Adi, David Crowther and Georgiana Grigore ix
SCHRODINGER’S CAT IN FACEBOOK: A LACAN IAN
PERSPECTIVE
David Crowther and Shahla Seifi 1
THE RHETORICAL CITIZENSHIP OF
CORPORATIONS IN THE DIGITAL AGE
Elisabeth Hoff-Clausen and 0yvind Ihlen 17
DEAR BRANDS OF THE WORLD: CSR AND THE
SOCIAL MEDIA
Massimiliano Di Bitetto, Salvatore Pettineo and 39
Paolo D ’Anselmi
CLASSIFYING SOCIAL CAUSES DERIVED FROM
THE COMMUNICATION OF CSR INITIATIVES
ONLINE: A THEORETICAL AND PRACTICAL
APPROACH
Mihai loan Ro?ca, Andrei Claudiu Sardu and 63
Andreea-AngelaVontea
HOW ACTIVISTS SHAPE CSR: INSIGHTS FROM
INTERNET CONTAGION AND CONTINGENCY
THEORIES
W. Timothy Coombs and Sherry J. Holladay 85
V
VI
CONTENTS
CSR AND NEW BATTLE LINES IN ONLINE PR WAR:
A CASE STUDY OF THE ENERGY SECTOR AND ITS
DISCONTENTS
David McQueen
TWO-MINUTE DRILL: VIDEO GAMES AND SOCIAL
MEDIA TO ADVANCE CSR
W. Timothy Coombs and Sherry J. Holladay 127
COMMUNICATING CSR ON SOCIAL MEDIA:
THE CASE OF PFIZER’S SOCIAL MEDIA
COMMUNICATIONS IN EUROPE
Ana Adi and Georgiana Grigore 143
USING SOCIAL MEDIA FOR CSR COMMUNICATION
AND ENGAGING STAKEHOLDERS
Imran Ali, Ana Isabel Jimenez-Zarc and Marta Bicho 165
A SYNOPTIC RESEARCH OVERVIEW OF CSR
AMONGST ROMANIAN MANAGERS
Dumitru Borpm 187
CSR AND SOCIAL MEDIA: COULD ONLINE
REPOSITORIES BECOME REGULATORY TOOLS
FOR CSR RELATED ACTIVITIES’ REPORTING?
Camelia Crisan and Alexandra 197
DIGITAL REFLECTIONS OF PHARMACEUTICAL
COMPANIES AND THEIR CSR COMMUNICATION
STRATEGIES
Georgiana Grigore, Ana Adi and Anastasios Theofilou 221
CSR ONLINE AND IN REAL TERMS: A CRITICAL
ANALYSIS OF CONTROVERSIAL SECTORS IN
HUNGARY
Gyorgy Pataki, Richard Szanto and Reka Matolay 241
ABOUT THE CONTRIBUTORS 265
INDEX
269
|
| any_adam_object | 1 |
| author2 | Adi, Ana |
| author2_role | edt |
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| author_facet | Adi, Ana |
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| bvnumber | BV042885843 |
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| dewey-full | 658.408 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.408 |
| dewey-search | 658.408 |
| dewey-sort | 3658.408 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. ed. |
| format | Book |
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| isbn | 9781784415822 9781784415815 |
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| spelling | Corporate social responsibility in the digital age ed. by Ana Adi ... 1. ed. Bingley, UK Emerald 2015 XVI, 272 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Developments in corporate governance and responsibility 7 Over the past half century, corporate social responsibility has become an important concept in management, marketing and communication literature. In the past twenty years a visible shift has been made into what was written about CSR: a move away from the financial benefits derived from such activities towards reputational impact, stakeholder relationships and communication with a wide range of audiences being note. With social and digital media reshaping the way in which business is conducted, and with the number of companies embracing the new social medium for their marketing and communication programmers, this book re-examines CSR practices from a digital perspective. In doing so, it revisits some of the theoretical discussions about CSR while inquiring whether and how CSR can be applied online. This book examines key conceptual insights about corporate social responsibility and digital and social media, and explores best practices for online CSR. In this way, the volume explores the impact and influence of the new âsocialâ on responsibility and its feasibility, measurability and success in a boundary-less world. Business & Economics Business ethics Social responsibility of business Social Media (DE-588)4639271-3 gnd rswk-swf Digitalisierung (DE-588)4123065-6 gnd rswk-swf Corporate Social Responsibility (DE-588)7697760-2 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Corporate Social Responsibility (DE-588)7697760-2 s Digitalisierung (DE-588)4123065-6 s Social Media (DE-588)4639271-3 s DE-604 Adi, Ana edt Developments in corporate governance and responsibility 7 (DE-604)BV037475189 7 Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028314529&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Corporate social responsibility in the digital age Developments in corporate governance and responsibility Business & Economics Business ethics Social responsibility of business Social Media (DE-588)4639271-3 gnd Digitalisierung (DE-588)4123065-6 gnd Corporate Social Responsibility (DE-588)7697760-2 gnd |
| subject_GND | (DE-588)4639271-3 (DE-588)4123065-6 (DE-588)7697760-2 (DE-588)4143413-4 |
| title | Corporate social responsibility in the digital age |
| title_auth | Corporate social responsibility in the digital age |
| title_exact_search | Corporate social responsibility in the digital age |
| title_full | Corporate social responsibility in the digital age ed. by Ana Adi ... |
| title_fullStr | Corporate social responsibility in the digital age ed. by Ana Adi ... |
| title_full_unstemmed | Corporate social responsibility in the digital age ed. by Ana Adi ... |
| title_short | Corporate social responsibility in the digital age |
| title_sort | corporate social responsibility in the digital age |
| topic | Business & Economics Business ethics Social responsibility of business Social Media (DE-588)4639271-3 gnd Digitalisierung (DE-588)4123065-6 gnd Corporate Social Responsibility (DE-588)7697760-2 gnd |
| topic_facet | Business & Economics Business ethics Social responsibility of business Social Media Digitalisierung Corporate Social Responsibility Aufsatzsammlung |
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