Relationships between changes in industrial advertising and promotion expenditures and changes in market share:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cambridge, Mass.
Marketing Science Institute
1976
|
| Schriftenreihe: | Report / Marketing Science Institute
76,119 |
| Beschreibung: | V, 26 S. Ill. |
Internformat
MARC
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Datensatz im Suchindex
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| author | Farris, Paul W. Buzzell, Robert Dow 1933- |
| author_GND | (DE-588)142526290 (DE-588)170036006 |
| author_facet | Farris, Paul W. Buzzell, Robert Dow 1933- |
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| id | DE-604.BV042874770 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:11:50Z |
| institution | BVB |
| language | English |
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| physical | V, 26 S. Ill. |
| publishDate | 1976 |
| publishDateSearch | 1976 |
| publishDateSort | 1976 |
| publisher | Marketing Science Institute |
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| series2 | Report / Marketing Science Institute |
| spelling | Farris, Paul W. Verfasser (DE-588)142526290 aut Relationships between changes in industrial advertising and promotion expenditures and changes in market share by Paul W. Farris and Robert D. Buzzell Cambridge, Mass. Marketing Science Institute 1976 V, 26 S. Ill. txt rdacontent n rdamedia nc rdacarrier Report / Marketing Science Institute 76,119 Buzzell, Robert Dow 1933- Verfasser (DE-588)170036006 aut Marketing Science Institute Report 76,119 (DE-604)BV002814091 76,119 |
| spellingShingle | Farris, Paul W. Buzzell, Robert Dow 1933- Relationships between changes in industrial advertising and promotion expenditures and changes in market share |
| title | Relationships between changes in industrial advertising and promotion expenditures and changes in market share |
| title_auth | Relationships between changes in industrial advertising and promotion expenditures and changes in market share |
| title_exact_search | Relationships between changes in industrial advertising and promotion expenditures and changes in market share |
| title_full | Relationships between changes in industrial advertising and promotion expenditures and changes in market share by Paul W. Farris and Robert D. Buzzell |
| title_fullStr | Relationships between changes in industrial advertising and promotion expenditures and changes in market share by Paul W. Farris and Robert D. Buzzell |
| title_full_unstemmed | Relationships between changes in industrial advertising and promotion expenditures and changes in market share by Paul W. Farris and Robert D. Buzzell |
| title_short | Relationships between changes in industrial advertising and promotion expenditures and changes in market share |
| title_sort | relationships between changes in industrial advertising and promotion expenditures and changes in market share |
| volume_link | (DE-604)BV002814091 |
| work_keys_str_mv | AT farrispaulw relationshipsbetweenchangesinindustrialadvertisingandpromotionexpendituresandchangesinmarketshare AT buzzellrobertdow relationshipsbetweenchangesinindustrialadvertisingandpromotionexpendituresandchangesinmarketshare |