Advertising & promotion management: a manager's guide to theory and practice
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Malabar, Fla.
R.E. Krieger Pub. Co.
1987
|
| Ausgabe: | Reprint ed. with corrections |
| Beschreibung: | Reprint. Originally published: Radnor, Pa. : Chilton, ©1983. - "A Craig T. Norback book." |
| Beschreibung: | X, 301 S. Ill. |
| ISBN: | 0894642618 9780894642616 0894642383 9780894642388 |
Internformat
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| 100 | 1 | |a Farris, Paul |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Advertising & promotion management |b a manager's guide to theory and practice |c Paul W. Farris & John A. Quelch |
| 250 | |a Reprint ed. with corrections | ||
| 264 | 1 | |a Malabar, Fla. |b R.E. Krieger Pub. Co. |c 1987 | |
| 300 | |a X, 301 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Reprint. Originally published: Radnor, Pa. : Chilton, ©1983. - "A Craig T. Norback book." | ||
| 700 | 1 | |a Quelch, John A. |d 1951- |e Verfasser |0 (DE-588)136250440 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028303789 | ||
Datensatz im Suchindex
| _version_ | 1804175158242443264 |
|---|---|
| any_adam_object | |
| author | Farris, Paul Quelch, John A. 1951- |
| author_GND | (DE-588)136250440 |
| author_facet | Farris, Paul Quelch, John A. 1951- |
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| author_sort | Farris, Paul |
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| building | Verbundindex |
| bvnumber | BV042874751 |
| ctrlnum | (OCoLC)926948924 (DE-599)BVBBV042874751 |
| edition | Reprint ed. with corrections |
| format | Book |
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| id | DE-604.BV042874751 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:11:50Z |
| institution | BVB |
| isbn | 0894642618 9780894642616 0894642383 9780894642388 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028303789 |
| oclc_num | 926948924 |
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| owner | DE-188 |
| owner_facet | DE-188 |
| physical | X, 301 S. Ill. |
| publishDate | 1987 |
| publishDateSearch | 1987 |
| publishDateSort | 1987 |
| publisher | R.E. Krieger Pub. Co. |
| record_format | marc |
| spelling | Farris, Paul Verfasser aut Advertising & promotion management a manager's guide to theory and practice Paul W. Farris & John A. Quelch Reprint ed. with corrections Malabar, Fla. R.E. Krieger Pub. Co. 1987 X, 301 S. Ill. txt rdacontent n rdamedia nc rdacarrier Reprint. Originally published: Radnor, Pa. : Chilton, ©1983. - "A Craig T. Norback book." Quelch, John A. 1951- Verfasser (DE-588)136250440 aut |
| spellingShingle | Farris, Paul Quelch, John A. 1951- Advertising & promotion management a manager's guide to theory and practice |
| title | Advertising & promotion management a manager's guide to theory and practice |
| title_auth | Advertising & promotion management a manager's guide to theory and practice |
| title_exact_search | Advertising & promotion management a manager's guide to theory and practice |
| title_full | Advertising & promotion management a manager's guide to theory and practice Paul W. Farris & John A. Quelch |
| title_fullStr | Advertising & promotion management a manager's guide to theory and practice Paul W. Farris & John A. Quelch |
| title_full_unstemmed | Advertising & promotion management a manager's guide to theory and practice Paul W. Farris & John A. Quelch |
| title_short | Advertising & promotion management |
| title_sort | advertising promotion management a manager s guide to theory and practice |
| title_sub | a manager's guide to theory and practice |
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