Essentials of marketing research:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, MA
Cengage Learning
[2016]
|
| Edition: | Sixth edition |
| Subjects: | |
| Physical Description: | XVI, 494 Seiten Illustrationen, Diagramme |
| ISBN: | 9781305263475 1305263472 |
Staff View
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| discipline | Wirtschaftswissenschaften |
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| illustrated | Illustrated |
| indexdate | 2024-07-10T07:11:48Z |
| institution | BVB |
| isbn | 9781305263475 1305263472 |
| language | English |
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| oclc_num | 919545899 |
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| physical | XVI, 494 Seiten Illustrationen, Diagramme |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Cengage Learning |
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| spelling | Zikmund, William G. 1943-2002 Verfasser (DE-588)12499086X aut Essentials of marketing research Barry J. Babin (Louisiana Tech University), William G. Zikmund Sixth edition Boston, MA Cengage Learning [2016] XVI, 494 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Marketing research Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marktforschung (DE-588)4037630-8 s DE-604 Marketingforschung (DE-588)4200055-5 s 1\p DE-604 Babin, Barry J. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Zikmund, William G. 1943-2002 Babin, Barry J. Essentials of marketing research Marketing research Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd |
| subject_GND | (DE-588)4037630-8 (DE-588)4200055-5 |
| title | Essentials of marketing research |
| title_auth | Essentials of marketing research |
| title_exact_search | Essentials of marketing research |
| title_full | Essentials of marketing research Barry J. Babin (Louisiana Tech University), William G. Zikmund |
| title_fullStr | Essentials of marketing research Barry J. Babin (Louisiana Tech University), William G. Zikmund |
| title_full_unstemmed | Essentials of marketing research Barry J. Babin (Louisiana Tech University), William G. Zikmund |
| title_short | Essentials of marketing research |
| title_sort | essentials of marketing research |
| topic | Marketing research Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd |
| topic_facet | Marketing research Marktforschung Marketingforschung |
| work_keys_str_mv | AT zikmundwilliamg essentialsofmarketingresearch AT babinbarryj essentialsofmarketingresearch |