Essentials of marketing research:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, MA
Cengage Learning
[2016]
|
| Ausgabe: | Sixth edition |
| Schlagworte: | |
| Beschreibung: | XVI, 494 Seiten Illustrationen, Diagramme |
| ISBN: | 9781305263475 1305263472 |
Internformat
MARC
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|---|---|---|---|
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| 007 | t | ||
| 008 | 150916s2016 a||| |||| 00||| eng d | ||
| 020 | |a 9781305263475 |9 978-1-305-26347-5 | ||
| 020 | |a 1305263472 |9 1-305-26347-2 | ||
| 035 | |a (OCoLC)919545899 | ||
| 035 | |a (DE-599)BVBBV042872933 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
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| 050 | 0 | |a HF5415.2 | |
| 082 | 0 | |a 658.83 |2 22 | |
| 084 | |a QP 611 |0 (DE-625)141908: |2 rvk | ||
| 100 | 1 | |a Zikmund, William G. |d 1943-2002 |e Verfasser |0 (DE-588)12499086X |4 aut | |
| 245 | 1 | 0 | |a Essentials of marketing research |c Barry J. Babin (Louisiana Tech University), William G. Zikmund |
| 250 | |a Sixth edition | ||
| 264 | 1 | |a Boston, MA |b Cengage Learning |c [2016] | |
| 300 | |a XVI, 494 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing research | |
| 650 | 0 | 7 | |a Marktforschung |0 (DE-588)4037630-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingforschung |0 (DE-588)4200055-5 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Babin, Barry J. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028302014 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804175155695452160 |
|---|---|
| any_adam_object | |
| author | Zikmund, William G. 1943-2002 Babin, Barry J. |
| author_GND | (DE-588)12499086X |
| author_facet | Zikmund, William G. 1943-2002 Babin, Barry J. |
| author_role | aut aut |
| author_sort | Zikmund, William G. 1943-2002 |
| author_variant | w g z wg wgz b j b bj bjb |
| building | Verbundindex |
| bvnumber | BV042872933 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.2 |
| callnumber-search | HF5415.2 |
| callnumber-sort | HF 45415.2 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 611 |
| ctrlnum | (OCoLC)919545899 (DE-599)BVBBV042872933 |
| dewey-full | 658.83 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.83 |
| dewey-search | 658.83 |
| dewey-sort | 3658.83 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Sixth edition |
| format | Book |
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| id | DE-604.BV042872933 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:11:48Z |
| institution | BVB |
| isbn | 9781305263475 1305263472 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028302014 |
| oclc_num | 919545899 |
| open_access_boolean | |
| owner | DE-739 |
| owner_facet | DE-739 |
| physical | XVI, 494 Seiten Illustrationen, Diagramme |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Cengage Learning |
| record_format | marc |
| spelling | Zikmund, William G. 1943-2002 Verfasser (DE-588)12499086X aut Essentials of marketing research Barry J. Babin (Louisiana Tech University), William G. Zikmund Sixth edition Boston, MA Cengage Learning [2016] XVI, 494 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Marketing research Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marktforschung (DE-588)4037630-8 s DE-604 Marketingforschung (DE-588)4200055-5 s 1\p DE-604 Babin, Barry J. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Zikmund, William G. 1943-2002 Babin, Barry J. Essentials of marketing research Marketing research Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd |
| subject_GND | (DE-588)4037630-8 (DE-588)4200055-5 |
| title | Essentials of marketing research |
| title_auth | Essentials of marketing research |
| title_exact_search | Essentials of marketing research |
| title_full | Essentials of marketing research Barry J. Babin (Louisiana Tech University), William G. Zikmund |
| title_fullStr | Essentials of marketing research Barry J. Babin (Louisiana Tech University), William G. Zikmund |
| title_full_unstemmed | Essentials of marketing research Barry J. Babin (Louisiana Tech University), William G. Zikmund |
| title_short | Essentials of marketing research |
| title_sort | essentials of marketing research |
| topic | Marketing research Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd |
| topic_facet | Marketing research Marktforschung Marketingforschung |
| work_keys_str_mv | AT zikmundwilliamg essentialsofmarketingresearch AT babinbarryj essentialsofmarketingresearch |