APA-Zitierstil (7. Ausg.)

Zikmund, W. G., & Babin, B. J. (2016). Essentials of marketing research (Sixth edition.). Cengage Learning.

Chicago-Zitierstil (17. Ausg.)

Zikmund, William G., und Barry J. Babin. Essentials of Marketing Research. Sixth edition. Boston, MA: Cengage Learning, 2016.

MLA-Zitierstil (9. Ausg.)

Zikmund, William G., und Barry J. Babin. Essentials of Marketing Research. Sixth edition. Cengage Learning, 2016.