APA (7th ed.) Citation

Zikmund, W. G., & Babin, B. J. (2016). Essentials of marketing research (Sixth edition.). Cengage Learning.

Chicago Style (17th ed.) Citation

Zikmund, William G., and Barry J. Babin. Essentials of Marketing Research. Sixth edition. Boston, MA: Cengage Learning, 2016.

MLA (9th ed.) Citation

Zikmund, William G., and Barry J. Babin. Essentials of Marketing Research. Sixth edition. Cengage Learning, 2016.