Brand triad: toolbox for strategic brand assessment and repositioning
Gespeichert in:
1. Verfasser: | |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
New York, NY. [u.a.]
iUniverse, Inc.
c2008
|
Schriftenreihe: | Business & economics
|
Schlagworte: | |
Beschreibung: | Includes bibliographical references |
Beschreibung: | xiii, 114 p. ill. 23 cm |
ISBN: | 9780595513550 9780595525843 |
Internformat
MARC
LEADER | 00000nam a2200000 c 4500 | ||
---|---|---|---|
001 | BV042872580 | ||
003 | DE-604 | ||
005 | 20151005 | ||
007 | t | ||
008 | 150916s2008 a||| |||| 00||| eng d | ||
020 | |a 9780595513550 |c (cloth) |9 978-0-595-51355-0 | ||
020 | |a 9780595525843 |c (pbk) |9 978-0-595-52584-3 | ||
020 | |z 0595513557 |9 0595513557 | ||
035 | |a (OCoLC)926384273 | ||
035 | |a (DE-599)BVBBV042872580 | ||
040 | |a DE-604 |b ger |e rakwb | ||
041 | 0 | |a eng | |
049 | |a DE-1049 | ||
100 | 1 | |a Nissim, Bill |e Verfasser |4 aut | |
245 | 1 | 0 | |a Brand triad |b toolbox for strategic brand assessment and repositioning |c Bill Nissim |
264 | 1 | |a New York, NY. [u.a.] |b iUniverse, Inc. |c c2008 | |
300 | |a xiii, 114 p. |b ill. |c 23 cm | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
490 | 0 | |a Business & economics | |
500 | |a Includes bibliographical references | ||
650 | 4 | |a Branding (Marketing) | |
650 | 7 | |a Branding (Marketing) |2 fast | |
776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-0-595-62638-0 |
999 | |a oai:aleph.bib-bvb.de:BVB01-028301672 |
Datensatz im Suchindex
_version_ | 1804175155175358464 |
---|---|
any_adam_object | |
author | Nissim, Bill |
author_facet | Nissim, Bill |
author_role | aut |
author_sort | Nissim, Bill |
author_variant | b n bn |
building | Verbundindex |
bvnumber | BV042872580 |
ctrlnum | (OCoLC)926384273 (DE-599)BVBBV042872580 |
format | Book |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01099nam a2200337 c 4500</leader><controlfield tag="001">BV042872580</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20151005 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">150916s2008 a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780595513550</subfield><subfield code="c">(cloth)</subfield><subfield code="9">978-0-595-51355-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780595525843</subfield><subfield code="c">(pbk)</subfield><subfield code="9">978-0-595-52584-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">0595513557</subfield><subfield code="9">0595513557</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)926384273</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV042872580</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1049</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Nissim, Bill</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Brand triad</subfield><subfield code="b">toolbox for strategic brand assessment and repositioning</subfield><subfield code="c">Bill Nissim</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York, NY. [u.a.]</subfield><subfield code="b">iUniverse, Inc.</subfield><subfield code="c">c2008</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xiii, 114 p.</subfield><subfield code="b">ill.</subfield><subfield code="c">23 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Business & economics</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Branding (Marketing)</subfield><subfield code="2">fast</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-0-595-62638-0</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028301672</subfield></datafield></record></collection> |
id | DE-604.BV042872580 |
illustrated | Illustrated |
indexdate | 2024-07-10T07:11:47Z |
institution | BVB |
isbn | 9780595513550 9780595525843 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028301672 |
oclc_num | 926384273 |
open_access_boolean | |
owner | DE-1049 |
owner_facet | DE-1049 |
physical | xiii, 114 p. ill. 23 cm |
publishDate | 2008 |
publishDateSearch | 2008 |
publishDateSort | 2008 |
publisher | iUniverse, Inc. |
record_format | marc |
series2 | Business & economics |
spelling | Nissim, Bill Verfasser aut Brand triad toolbox for strategic brand assessment and repositioning Bill Nissim New York, NY. [u.a.] iUniverse, Inc. c2008 xiii, 114 p. ill. 23 cm txt rdacontent n rdamedia nc rdacarrier Business & economics Includes bibliographical references Branding (Marketing) Branding (Marketing) fast Erscheint auch als Online-Ausgabe 978-0-595-62638-0 |
spellingShingle | Nissim, Bill Brand triad toolbox for strategic brand assessment and repositioning Branding (Marketing) Branding (Marketing) fast |
title | Brand triad toolbox for strategic brand assessment and repositioning |
title_auth | Brand triad toolbox for strategic brand assessment and repositioning |
title_exact_search | Brand triad toolbox for strategic brand assessment and repositioning |
title_full | Brand triad toolbox for strategic brand assessment and repositioning Bill Nissim |
title_fullStr | Brand triad toolbox for strategic brand assessment and repositioning Bill Nissim |
title_full_unstemmed | Brand triad toolbox for strategic brand assessment and repositioning Bill Nissim |
title_short | Brand triad |
title_sort | brand triad toolbox for strategic brand assessment and repositioning |
title_sub | toolbox for strategic brand assessment and repositioning |
topic | Branding (Marketing) Branding (Marketing) fast |
topic_facet | Branding (Marketing) |
work_keys_str_mv | AT nissimbill brandtriadtoolboxforstrategicbrandassessmentandrepositioning |