Personalization of E-Commerce websites: studies on user modeling and system adaptation
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
2013
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Enth. außerdem 5 Sonderabdr. aus verschiedenen Zeitschr. |
| Beschreibung: | X, 146 Bl. Ill., graph. Darst. 30 cm |
Internformat
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Datensatz im Suchindex
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| adam_text | CONTENTS
LIST OF FIGURES VII
LIST OF TABLES IX
LIST OF PUBLICATIONS X
1 GENERAL INTRODUCTION 1
1.1 RELEVANCE AND RESEARCH QUESTIONS 1
1.2 STRUCTURE OF THE DISSERTATION 6
2 A TAXONOMY OF WEB PERSONALIZATION 12
2.1 INTRODUCTION 12
2.2 WEB PERSONALIZATION 13
2.3 METHODOLOGY 14
2.4 TAXONOMY 16
2.4.1 USER MODELING 16
2.4.2 SYSTEM ADAPTATION 20
2.5 APPLYING THE TAXONOMY 24
2.6 CONCLUSION 26
3 BETWEEN-GENDER DIFFERENCES IN CLICK PATH DATA 28
3.1 INTRODUCTION 28
3.2 RELATED LITERATURE 31
3.2.1 USER MODELING 31
III
HTTP://D-NB.INFO/1048252000
CONTENTS IV
3.2.2 CLICK PATH ANALYSIS 32
3.2.3 MASS CUSTOMIZATION AND PRODUCT CONFIGURATION 33
3.3 HYPOTHESES DEVELOPMENT 34
3.3.1 GENDER DIFFERENCES 34
3.3.2 GENDER DIFFERENCES IN INFORMATION PROCESSING 35
3.4 SUMMARY RESULTS OF PRELIMINARY STUDY 37
3.5 EMPIRICAL STUDY 37
3.5.1 DESIGN AND SUBJECTS 37
3.5.2 TASKS 38
3.5.3 MEASURES 38
3.6 RESULTS 39
3.6.1 MODEL SPECIFICATION 39
3.6.2 FINDINGS 40
3.7 DISCUSSION 41
3.7.1 INTERPRETATIONS AND LIMITATION 41
3.7.2 LIMITATIONS, IMPLICATIONS, AND FUTURE RESEARCH 41
3.8 CONCLUSION 43
)
4 INFERRING EMOTIONS FROM MOUSE CURSOR MOVEMENTS 45
4.1 INTRODUCTION 45
4.2 EMOTIONAL REACTIONS DURING ONLINE INTERACTIONS 47
4.3 EMOTIONS AND MOUSE CURSOR MOVEMENTS 48
4.4 THEORETICAL DEVELOPMENT 50
4.5 STUDY 1: EMOTIONS CAUSE CHANGES IN MOUSE CURSOR MOVEMENTS 55
4.5.1 PARTICIPANTS 55
4.5.2 PROCEDURE AND MANIPULATION 56
4.5.3 MEASURES 58
4.5.4 RESULTS 60
4.6 STUDY 2: PREDICTING EMOTIONS FROM MOUSE CURSOR MOVEMENTS . 61
4.6.1 TASK AND STIMULI MATERIALS 61
CONTENTS V
4.6.2 PARTICIPANTS 62
4.6.3 PROCEDURE 62
4.6.4 MEASURES 64
4.6.5 RESULTS 65
4.7 DISCUSSION 68
4.7.1 IMPLICATIONS FOR RESEARCH 68
4.7.2 IMPLICATIONS FOR PRACTICE 70
4.7.3 LIMITATIONS 71
4.8 CONCLUSION 72
4.9 APPENDIX 74
4.9.1 APPENDIX A: WEBSITE SCREENSHOTS (EXAMPLES) 74
4.9.2 APPENDIX B: LIST OF TASKS 75
4.9.3 APPENDIX C: ADDITIONAL STATISTICAL ANALYSIS 77
5 ADAPTIVE EMOTION RECOGNITION SYSTEM 83
5.1 INTRODUCTION 83
5.2 EMOTIONS AND MOUSE CURSOR MOVEMENTS 84
5.3 DESIGN SCIENCE RESEARCH 86
5.4 FUNCTIONAL DESIGN CONSIDERATIONS 86
5.5 SYSTEM DESIGN 88
5.6 IMPLEMENTATION AND EVALUATION OF PROTOTYPE 90
5.7 DISCUSSION AND CONCLUSION 94
6 CUSTOMER-ORIENTED CONFIGURATION SYSTEMS 95
6.1 INTRODUCTION 95
6.1.1 MOTIVATION 95
6.1.2 RESULTS OF THE PRELIMINARY STUDY 97
6.2 THEORY AND HYPOTHESES 99
6.3 EXPERIMENTAL DESIGN 102
6.3.1 PROCEDURE 102
CONTENTS VI
6.3.2 SUBJECTS 102
6.3.3 OBJECTS 103
6.3.4 MEASURES 104
6.4 RESULTS 105
6.4.1 METHOD AND ESTIMATED MODELS 105
6.4.2 RESULTS OF THE MULTIVARIATE REGRESSION ANALYSIS 106
6.5 DISCUSSION 108
6.5.1 INTERPRETATIONS AND LIMITATION 108
6.5.2 PRACTICAL IMPLICATIONS ILL
7 GENERAL CONCLUSION 113
7.1 SUMMARY OF RESULTS AND CONTRIBUTION 113
7.2 LIMITATIONS AND FUTURE RESEARCH 117
7.3 IMPLICATIONS AND FINAL REMARKS 118
BIBLIOGRAPHY 120
|
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| author | Weinmann, Markus 1983- |
| author_GND | (DE-588)136566464 |
| author_facet | Weinmann, Markus 1983- |
| author_role | aut |
| author_sort | Weinmann, Markus 1983- |
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| building | Verbundindex |
| bvnumber | BV042831134 |
| ctrlnum | (OCoLC)878159970 (DE-599)DNB1048252000 |
| dewey-full | 658.872 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.872 |
| dewey-search | 658.872 |
| dewey-sort | 3658.872 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Thesis Book |
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| spelling | Weinmann, Markus 1983- Verfasser (DE-588)136566464 aut Personalization of E-Commerce websites studies on user modeling and system adaptation von Markus Weinmann 2013 X, 146 Bl. Ill., graph. Darst. 30 cm txt rdacontent n rdamedia nc rdacarrier Enth. außerdem 5 Sonderabdr. aus verschiedenen Zeitschr. Braunschweig, Techn. Univ., Diss., 2013 (DE-588)4113937-9 Hochschulschrift gnd-content DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028260319&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Weinmann, Markus 1983- Personalization of E-Commerce websites studies on user modeling and system adaptation |
| subject_GND | (DE-588)4113937-9 |
| title | Personalization of E-Commerce websites studies on user modeling and system adaptation |
| title_auth | Personalization of E-Commerce websites studies on user modeling and system adaptation |
| title_exact_search | Personalization of E-Commerce websites studies on user modeling and system adaptation |
| title_full | Personalization of E-Commerce websites studies on user modeling and system adaptation von Markus Weinmann |
| title_fullStr | Personalization of E-Commerce websites studies on user modeling and system adaptation von Markus Weinmann |
| title_full_unstemmed | Personalization of E-Commerce websites studies on user modeling and system adaptation von Markus Weinmann |
| title_short | Personalization of E-Commerce websites |
| title_sort | personalization of e commerce websites studies on user modeling and system adaptation |
| title_sub | studies on user modeling and system adaptation |
| topic_facet | Hochschulschrift |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028260319&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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