Corporate Reputation Decoded: Building, Managing and Strategising for Corporate Excellence
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New Delhi
SAGE Publications
2014
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| Schlagworte: | |
| Beschreibung: | Cover; Contents; Preface; Acknowledgements; 1 -- An Overview of Corporate Reputation: A Hammer or a Tool?; SECTION I -- Understanding Corporate Reputation; 2 -- Waltzing with Stakeholders to Score on Corporate Reputation; SECTION II -- Building Corporate Reputation; 3- Redeeming Corporate Trust and Reputation: A Systemic Look at Corporate Governance and Ethics; 4 -- Orchestrating the Song and Dance of Reputation: The Role of Leaders; 5 -- Increasing Crescendo: Wooing Investors for Market Valuation and Visibility; 6 -- Seeking Relational Rentand Hedging Risk: Building Reputation with the Government SECTION III -- Managing Corporate Reputation7 -- Unleashing the Potential of Social Responsibility for Reputational Gain: Managing Social Impact; 8 -- Choreographing the Organisation -- Media Tango: Managing Media Relations; 9 -- Understanding the 'Tweet. Post. Call. Comment' Affair: Managing Reputation through Social Media; 10 -- Restoring Confidence and Re-engineering Stakeholder Frames in 'The Eye of the Storm': Crisis Management; SECTION IV -- Strategising Corporate Reputation; 11 -- 'Walk the Talk' and 'Talk the Walk': Strategising Corporate Reputation Index I -- Companies, Regulatory Bodies and InstitutesIndex II -- People; About the Authors Corporate Reputation Decoded is the first book of its kind that traces the journey of Indian companies in building corporate reputation (CR). The book addresses CR in the Indian context and is in response to the growing interest of companies in this area. The book explains the process of building, maintaining and strategising for CR. It also discusses various aspects of CR-company's stakeholders, situations demanding CR interventions, and the impact of a com |
| Beschreibung: | 1 Online-Ressource (XX, 300 S.) |
| ISBN: | 9789351500469 9351500462 9788132117742 |
Internformat
MARC
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| 020 | |a 9351500462 |9 93-5150-046-2 | ||
| 020 | |a Print |a 9788132117742 |9 978-81-321-1774-2 | ||
| 035 | |a (OCoLC)889302310 | ||
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| 245 | 1 | 0 | |a Corporate Reputation Decoded |b Building, Managing and Strategising for Corporate Excellence |
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| 500 | |a Cover; Contents; Preface; Acknowledgements; 1 -- An Overview of Corporate Reputation: A Hammer or a Tool?; SECTION I -- Understanding Corporate Reputation; 2 -- Waltzing with Stakeholders to Score on Corporate Reputation; SECTION II -- Building Corporate Reputation; 3- Redeeming Corporate Trust and Reputation: A Systemic Look at Corporate Governance and Ethics; 4 -- Orchestrating the Song and Dance of Reputation: The Role of Leaders; 5 -- Increasing Crescendo: Wooing Investors for Market Valuation and Visibility; 6 -- Seeking Relational Rentand Hedging Risk: Building Reputation with the Government | ||
| 500 | |a SECTION III -- Managing Corporate Reputation7 -- Unleashing the Potential of Social Responsibility for Reputational Gain: Managing Social Impact; 8 -- Choreographing the Organisation -- Media Tango: Managing Media Relations; 9 -- Understanding the 'Tweet. Post. Call. Comment' Affair: Managing Reputation through Social Media; 10 -- Restoring Confidence and Re-engineering Stakeholder Frames in 'The Eye of the Storm': Crisis Management; SECTION IV -- Strategising Corporate Reputation; 11 -- 'Walk the Talk' and 'Talk the Walk': Strategising Corporate Reputation | ||
| 500 | |a Index I -- Companies, Regulatory Bodies and InstitutesIndex II -- People; About the Authors | ||
| 500 | |a Corporate Reputation Decoded is the first book of its kind that traces the journey of Indian companies in building corporate reputation (CR). The book addresses CR in the Indian context and is in response to the growing interest of companies in this area. The book explains the process of building, maintaining and strategising for CR. It also discusses various aspects of CR-company's stakeholders, situations demanding CR interventions, and the impact of a com | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion |2 bisacsh | |
| 650 | 7 | |a Corporate image |2 fast | |
| 650 | 7 | |a Corporations / Public relations |2 fast | |
| 650 | 7 | |a Organizational effectiveness |2 fast | |
| 650 | 4 | |a Wirtschaft | |
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| 650 | 4 | |a Corporations |x Public relations |z India | |
| 650 | 4 | |a Organizational effectiveness |z India | |
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Datensatz im Suchindex
| _version_ | 1804175083645698048 |
|---|---|
| any_adam_object | |
| author | Kaul, Asha |
| author_facet | Kaul, Asha |
| author_role | aut |
| author_sort | Kaul, Asha |
| author_variant | a k ak |
| building | Verbundindex |
| bvnumber | BV042830707 |
| collection | ZDB-38-EBR |
| ctrlnum | (OCoLC)889302310 (DE-599)BVBBV042830707 |
| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| geographic | Indien |
| geographic_facet | Indien |
| id | DE-604.BV042830707 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:10:39Z |
| institution | BVB |
| isbn | 9789351500469 9351500462 9788132117742 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028259901 |
| oclc_num | 889302310 |
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| owner_facet | DE-29 |
| physical | 1 Online-Ressource (XX, 300 S.) |
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| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | SAGE Publications |
| record_format | marc |
| spelling | Kaul, Asha Verfasser aut Corporate Reputation Decoded Building, Managing and Strategising for Corporate Excellence New Delhi SAGE Publications 2014 1 Online-Ressource (XX, 300 S.) txt rdacontent c rdamedia cr rdacarrier Cover; Contents; Preface; Acknowledgements; 1 -- An Overview of Corporate Reputation: A Hammer or a Tool?; SECTION I -- Understanding Corporate Reputation; 2 -- Waltzing with Stakeholders to Score on Corporate Reputation; SECTION II -- Building Corporate Reputation; 3- Redeeming Corporate Trust and Reputation: A Systemic Look at Corporate Governance and Ethics; 4 -- Orchestrating the Song and Dance of Reputation: The Role of Leaders; 5 -- Increasing Crescendo: Wooing Investors for Market Valuation and Visibility; 6 -- Seeking Relational Rentand Hedging Risk: Building Reputation with the Government SECTION III -- Managing Corporate Reputation7 -- Unleashing the Potential of Social Responsibility for Reputational Gain: Managing Social Impact; 8 -- Choreographing the Organisation -- Media Tango: Managing Media Relations; 9 -- Understanding the 'Tweet. Post. Call. Comment' Affair: Managing Reputation through Social Media; 10 -- Restoring Confidence and Re-engineering Stakeholder Frames in 'The Eye of the Storm': Crisis Management; SECTION IV -- Strategising Corporate Reputation; 11 -- 'Walk the Talk' and 'Talk the Walk': Strategising Corporate Reputation Index I -- Companies, Regulatory Bodies and InstitutesIndex II -- People; About the Authors Corporate Reputation Decoded is the first book of its kind that traces the journey of Indian companies in building corporate reputation (CR). The book addresses CR in the Indian context and is in response to the growing interest of companies in this area. The book explains the process of building, maintaining and strategising for CR. It also discusses various aspects of CR-company's stakeholders, situations demanding CR interventions, and the impact of a com BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Corporate image fast Corporations / Public relations fast Organizational effectiveness fast Wirtschaft Corporate image India Corporations Public relations India Organizational effectiveness India Indien Desai, Avani Sonstige oth |
| spellingShingle | Kaul, Asha Corporate Reputation Decoded Building, Managing and Strategising for Corporate Excellence BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Corporate image fast Corporations / Public relations fast Organizational effectiveness fast Wirtschaft Corporate image India Corporations Public relations India Organizational effectiveness India |
| title | Corporate Reputation Decoded Building, Managing and Strategising for Corporate Excellence |
| title_auth | Corporate Reputation Decoded Building, Managing and Strategising for Corporate Excellence |
| title_exact_search | Corporate Reputation Decoded Building, Managing and Strategising for Corporate Excellence |
| title_full | Corporate Reputation Decoded Building, Managing and Strategising for Corporate Excellence |
| title_fullStr | Corporate Reputation Decoded Building, Managing and Strategising for Corporate Excellence |
| title_full_unstemmed | Corporate Reputation Decoded Building, Managing and Strategising for Corporate Excellence |
| title_short | Corporate Reputation Decoded |
| title_sort | corporate reputation decoded building managing and strategising for corporate excellence |
| title_sub | Building, Managing and Strategising for Corporate Excellence |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Corporate image fast Corporations / Public relations fast Organizational effectiveness fast Wirtschaft Corporate image India Corporations Public relations India Organizational effectiveness India |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Corporate image Corporations / Public relations Organizational effectiveness Wirtschaft Corporate image India Corporations Public relations India Organizational effectiveness India Indien |
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