Promotional strategy: managing the marketing communications process
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Homewood, Ill.
Irwin
1987
|
| Ausgabe: | 6. ed. |
| Schriftenreihe: | The Irwin series in marketing
|
| Schlagworte: | |
| Beschreibung: | XVI, 621 S. |
| ISBN: | 0256036438 |
Internformat
MARC
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| 040 | |a DE-604 |b ger | ||
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| 100 | 1 | |a Engel, James F. |d 1934- |e Verfasser |0 (DE-588)142573574 |4 aut | |
| 245 | 1 | 0 | |a Promotional strategy |b managing the marketing communications process |c James F. Engel ; Martin R. Warshaw ; Thomas C. Kinnear |
| 250 | |a 6. ed. | ||
| 264 | 1 | |a Homewood, Ill. |b Irwin |c 1987 | |
| 300 | |a XVI, 621 S. | ||
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| 689 | 2 | |8 3\p |5 DE-604 | |
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| 700 | 1 | |a Kinnear, Thomas C. |e Verfasser |4 aut | |
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Datensatz im Suchindex
| _version_ | 1804175083298619392 |
|---|---|
| any_adam_object | |
| author | Engel, James F. 1934- Warshaw, Martin R. Kinnear, Thomas C. |
| author_GND | (DE-588)142573574 |
| author_facet | Engel, James F. 1934- Warshaw, Martin R. Kinnear, Thomas C. |
| author_role | aut aut aut |
| author_sort | Engel, James F. 1934- |
| author_variant | j f e jf jfe m r w mr mrw t c k tc tck |
| building | Verbundindex |
| bvnumber | BV042830450 |
| ctrlnum | (OCoLC)248983307 (DE-599)GBV367884798 |
| edition | 6. ed. |
| format | Book |
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| id | DE-604.BV042830450 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:10:39Z |
| institution | BVB |
| isbn | 0256036438 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028259649 |
| oclc_num | 248983307 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | XVI, 621 S. |
| publishDate | 1987 |
| publishDateSearch | 1987 |
| publishDateSort | 1987 |
| publisher | Irwin |
| record_format | marc |
| series2 | The Irwin series in marketing |
| spelling | Engel, James F. 1934- Verfasser (DE-588)142573574 aut Promotional strategy managing the marketing communications process James F. Engel ; Martin R. Warshaw ; Thomas C. Kinnear 6. ed. Homewood, Ill. Irwin 1987 XVI, 621 S. txt rdacontent n rdamedia nc rdacarrier The Irwin series in marketing Kommunikation (DE-588)4031883-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Sales-promotion (DE-588)4076968-9 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Marketing (DE-588)4037589-4 s Kommunikation (DE-588)4031883-7 s 1\p DE-604 Werbung (DE-588)4065541-6 s 2\p DE-604 Sales-promotion (DE-588)4076968-9 s 3\p DE-604 Warshaw, Martin R. Verfasser aut Kinnear, Thomas C. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Engel, James F. 1934- Warshaw, Martin R. Kinnear, Thomas C. Promotional strategy managing the marketing communications process Kommunikation (DE-588)4031883-7 gnd Marketing (DE-588)4037589-4 gnd Sales-promotion (DE-588)4076968-9 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4031883-7 (DE-588)4037589-4 (DE-588)4076968-9 (DE-588)4065541-6 |
| title | Promotional strategy managing the marketing communications process |
| title_auth | Promotional strategy managing the marketing communications process |
| title_exact_search | Promotional strategy managing the marketing communications process |
| title_full | Promotional strategy managing the marketing communications process James F. Engel ; Martin R. Warshaw ; Thomas C. Kinnear |
| title_fullStr | Promotional strategy managing the marketing communications process James F. Engel ; Martin R. Warshaw ; Thomas C. Kinnear |
| title_full_unstemmed | Promotional strategy managing the marketing communications process James F. Engel ; Martin R. Warshaw ; Thomas C. Kinnear |
| title_short | Promotional strategy |
| title_sort | promotional strategy managing the marketing communications process |
| title_sub | managing the marketing communications process |
| topic | Kommunikation (DE-588)4031883-7 gnd Marketing (DE-588)4037589-4 gnd Sales-promotion (DE-588)4076968-9 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Kommunikation Marketing Sales-promotion Werbung |
| work_keys_str_mv | AT engeljamesf promotionalstrategymanagingthemarketingcommunicationsprocess AT warshawmartinr promotionalstrategymanagingthemarketingcommunicationsprocess AT kinnearthomasc promotionalstrategymanagingthemarketingcommunicationsprocess |