Promoting and marketing events: theory and practice
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Routledge
2013
|
| Edition: | 1st ed |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references (p. 236-250) and index |
| Physical Description: | xx, 254 p. ill. 26 cm |
| ISBN: | 9780415667326 9780415667333 |
Staff View
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Record in the Search Index
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| adam_text | Titel: Promoting and marketing events
Autor: Jackson, Nigel
Jahr: 2013
Contents
List of figures and images ix
List of tables xi
List of case studies xiii
List of boxes xv
Preface xvii
Acknowledgements xix
1 Introduction - what is event marketing and public relations? 1
2 Communication and persuasion within events 14
3 Marketing your event 35
4 The importance of a marketing strategy 56
5 The event marketing mix 77
6 Understanding the consumers of your event 95
7 Building your reputation - the use of public relations 115
8 Gaining visibility - marketing public relations (MPR) 136
9 Using media relations 156
10 Corporate public relations - building your reputation 177
11 Promoting your event online 198
12 Conclusion 219
Appendix - website coding sheet 233
Notes 235
Bibliography 236
Index 251
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| discipline | Wirtschaftswissenschaften Sozial-/Kulturanthropologie / Empirische Kulturwissenschaft |
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| isbn | 9780415667326 9780415667333 |
| language | English |
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| spelling | Jackson, Nigel 1963- Verfasser (DE-588)1034207296 aut Promoting and marketing events theory and practice Nigel Jackson 1st ed New York Routledge 2013 xx, 254 p. ill. 26 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. 236-250) and index Special events Marketing Special events Public relations Event-Marketing (DE-588)4335461-0 gnd rswk-swf Veranstaltung (DE-588)4125453-3 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Event-Marketing (DE-588)4335461-0 s Öffentlichkeitsarbeit (DE-588)4043188-5 s Veranstaltung (DE-588)4125453-3 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028246541&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Jackson, Nigel 1963- Promoting and marketing events theory and practice Special events Marketing Special events Public relations Event-Marketing (DE-588)4335461-0 gnd Veranstaltung (DE-588)4125453-3 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4335461-0 (DE-588)4125453-3 (DE-588)4043188-5 |
| title | Promoting and marketing events theory and practice |
| title_auth | Promoting and marketing events theory and practice |
| title_exact_search | Promoting and marketing events theory and practice |
| title_full | Promoting and marketing events theory and practice Nigel Jackson |
| title_fullStr | Promoting and marketing events theory and practice Nigel Jackson |
| title_full_unstemmed | Promoting and marketing events theory and practice Nigel Jackson |
| title_short | Promoting and marketing events |
| title_sort | promoting and marketing events theory and practice |
| title_sub | theory and practice |
| topic | Special events Marketing Special events Public relations Event-Marketing (DE-588)4335461-0 gnd Veranstaltung (DE-588)4125453-3 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Special events Marketing Special events Public relations Event-Marketing Veranstaltung Öffentlichkeitsarbeit |
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